The Amy Porterfield Show

Biggest Takeaways You Don’t Want to Miss: I’ve talked extensively about my epic fails with webinars—and I’ve also shared how I picked myself back up, practiced a ton—experimented—and just went for it. It wasn’t any different for my friend, video rockstar Luria Petrucci, who has an incredible webinar success story that you need to hear. I want this episode to inspire you to take action on your own webinars. Because if Luria can do it (and spend only $600 on Facebook ads in the process!), you can too. If you are a student of my Webinars That Convert program, this is the episode for YOU as Luria (a fellow student) highlights exactly which tips and insights worked well for her. And if you don’t have anything to sell yet, you can use the exact strategy Luria used to put an offer out there.  You may remember Luria from Episode 168 (The Easy Start Guide to Live Video), and I know I don’t usually bring guests back so quickly. But after hearing Luria’s story I knew you had to hear it too! So get ready. I really want you to take everything Luria learned to heart and think about how YOU can stretch yourself with webinars to get to the crazy results she proved weren’t so crazy after all. Also: Make sure you stay until the very end to learn how Luria kept her webinar attendees super engaged!And one thing I want you to take advantage of...If you are looking to up your webinar game, I have a must-see training where I take you behind the scenes of my actual webinar creation process: How to Create Your First Wildly Profitable Webinar (Even if You Don’t Have a List). That’s right, I literally open the gates wide open and show you all of my webinar creation secrets, including example after example of my own webinar strategies. I absolutely know this will be incredibly valuable for your own webinar creation process, so make sure to book a time to watch.Check out these highlights: Why Luria was skittish about doing webinars at first. [2:30] How “stealing” made Luria thousands of dollars on her webinar. [9:05] How to align your content with your offer. [11:14] Get a detailed walk-through of Luria’s amazing results after her webinar strategy overhaul (and a little mix-up with conversion rate numbers!). [17:30] Our big-game changer webinar strategy. [24:58] The best way to get your audience to connect with you on a deeper level and want to take the next step. [29:47] Struggling with your own webinars? Luria has a few final thoughts. [36:50]

Biggest Takeaways You Don’t Want to Miss: Time to hit the ground running for your 2018 planning. And I mean starting TODAY. This episode is meant to be your goal-setting workshop in a box—I’ve got everything you need to plan for 2018: How to do it, the questions to ask, and plenty of examples to inspire you to take action. If you have felt like in the last year you are flying by the seat of your pants, or you have been frustrated with your promotions, or you have no idea how you’re going to make money NEXT YEAR, then it’s time to listen up and take action. [1:15] By the way, the focus is on the first six months only, because you may want to repeat some of the success you saw in the first half of the year. I’m all about the rinse and repeat! Also: Opportunities will come your way, and I want you to have some flexibility in your planning for those. Rules of Engagement Upfront: I want you to take an entire day to do this process. I know, I know. No bellyaching. I don’t want you to feel rushed or pressured to get it done. Pick a “special spot” to do this. If you want extra credit, book out a hotel room or a co-working space. If you’re going to do this at home, promise me you’ll send everyone away so you have the space to create, focus and think. Don’t do this alone. Engage your virtual assistant or anyone on your team (either via Skype or fly them out!). I understand that you may be a “one-person show”—I encourage you to then find a friend or a peer that can be your sounding board. Grab a whiteboard or a big sticky board. You’ll need a space to put your notes. The freebie for this episode is EXACTLY WHAT YOU NEED TO PLAN:You’ll hear me map out this entire process on the episode. Then, when you are ready to do your own plan, grab the step-by-step cheat sheet so you can work through this process for your own business. With this worksheet, you’ll know exactly how to plan for your 2018.Check Out These Highlights: Why your “non-negotiables” are crucial to your business success. [9:48] The power of “declaring your number” and why it can drive your entire success for the New Year. [11:54] How to get clarity on the past so you can plan for the future. [13:32] The metrics you should come to the table with. [14:15] What to ask yourself when you calendar your big promotions—a.k.a “the fun stuff.” [18:43] Ways to make money in the next six months (to help get those creative juices flowing!). [19:52] Don’t make this one mistake when planning out your promotions! [27:38] Why you need white space between promotions. [30:45] How to not let FOMO take you down in your planning process. [34:58]

Biggest Takeaways You Don’t Want to Miss: Do you ever have that feeling like creating your content is taking over your life? That no matter what you do, you are dealing with your podcast, or your blog, or your video series EVERY SINGLE DAY? It shouldn’t be this way—and today I have your solution: It’s called Mega-Batching (an idea sparked by Michael Hyatt) and it has transformed the way I deliver this podcast. I’m going to walk you through, layer by layer, how I create at least six episodes at a time with my team so you can take advantage of this time- and sanity-saving process. It will also help you fall back in love with creating content (especially if you have had a falling out!) Not to mention that once you focus on this strategy, you will have the time to spend on Your Business Wish List and experience that white space to be truly creative. Now if you’re thinking—this seems like too much work, I don’t know if I can handle this. Trust me, I get it. However, as a business owner, I don’t want you to get bogged down on details that don’t serve you. I want you to have the freedom and flexibility to focus on things that will really move the needle in your business. And I promise that mega-batching will help you get there.Check Out These Highlights: The 5 sessions I use for each batch. [9:35] How I break up the recording of my podcast. [13:38] Some of my favorite aspects of mega-batching. [16:41] Tweaks I want to make for the future with this system. [18:58] What I have planned for the podcast in 2018. [19:43] Two final thoughts to help you start your own mega-batching efforts. [21:17]

Biggest Takeaways You Don’t Want to Miss: There’s more to running a business than just steps and strategies. You’ve got to master your inner game: your core beliefs and thoughts. There’s a big (and all-too prevalent) myth when it comes to your time and money: That the secret to success is to work hard and hustle. [6:47] No one is exempt from dealing with money issues. So it’s time to face them. “We gotta talk about money.” That’s what my dear friend and mindset maven James Wedmore said when I told him I wanted him back on the show to talk entrepreneurial mindset. James and I both think that money is a huge block when it comes to your business. So today I want to chat about some of the beliefs or blind spots that just might be holding you back from finding real success for your business. Do me a favor and just see if they feel true for you…Check out these highlights: The real 80/20 percent split when it comes to being an entrepreneur. [7:52] We all have a relationship with money just like we all have a relationship with our mom, dad, spouse, friends, etc. [10:08] One of my biggest money (limiting) beliefs, which stems from my childhood. [12:46] Contrary to popular belief, money does not come from effort. [14:22] Why  believing in abundance is an absolute for entrepreneurs like us. [15:48] The easiest way to create new beliefs. [20:02] How to get “passionately curious” and “play the scientist role.” [21:58] This is WHY you really want things in life. [26:17] A few ways to practice the power of gratitude. [30:27] Final money mindset shifts from James. [32:57]

Biggest Takeaways You Don’t Want to Miss: On today’s episode I’m going to walk you through seven collaborations that I’ve done over the years that range from my very first time collaborating, and even feeling a little shy (but learning so much!) all the way to collaborations with some of the biggest names in online marketing. I’m giving you the inside scoop into how those actually came to be, and some of the lessons I learned from each of these amazing experiences. And here’s a BIG note to remember: The key to successful collaborations is found within your relationship with the person – not on what that person can do for you or what you can do for him or her. [13:24] I know this from experience: Building your business for the long term is much easier when you can find peers and collaborators that you can build amazing relationships with. When you’re first starting out and you may not have much of a list or presence, you want to find collaborations that can help you find an audience for your business. So I hope you enjoy as I walk through my own experiences, and how I cultivated some of the best business relationships I have to this day.The freebie for this episode is SO GOOD:I’ve got the Top 10 questions you should ask YOURSELF if you’re considering any collaboration. It’s a checklist of sorts, where I talk about the criteria I personally use when I think about partnering with someone. If you get honest with these questions, you will save yourself a lot of stress and potential “business heartache” - it’s a thing, trust me.Download it here and run through them the next time you’re thinking about a collaboration.Check out these highlights: Collaboration #1: My very “first time”: how I went in, what I learned from it and what I wish I’d done differently [4:14] Collaboration #2: When and how I learned the real special ingredient for collaborations (here’s a hint: it’s all about trust) [9:50] Collaboration #3: How I landed a key influencer [15:37] Collaboration #4: The most successful affiliate marketing relationship I’ve ever had. (Spoiler alert: It’s all about B-School with Marie Forleo!) [20:50] Collaboration #5: How I moved things into the real world (think small live event) with a weekend workshop collaboration [24:42] Collaboration #6: I get asked all of the time about adding guest experts inside of your paid course…here’s a full explanation of what I typically do, with Jasmine Star as my shining example [32:24] Collaboration #7: And I just couldn’t leave this one out… If you’ve ever wondered how Rick Mulready and I started working together, maybe you’d like to hear about the coffee date I didn’t really want to go to. [39:10]

I am a firm believer in changing things up, breaking a pattern, switching gears…Today I’m doing all three.Because I know it’s time.The truth is, I’ve been holding back for a while.I have finally decided that I’ve had enough of the BS, and the fear.To know me is to know I don’t love being on video. And I have given a lot of excuses around that.Time to come clean:I hate video because I’m embarrassed about my weight.Wow. It felt freeing just typing that.So this podcast is my very open letter to you, dear listener. Because I owe you this openness—so I can (perhaps) also inspire you to come out and call out what’s been holding you back. And even give it a name.This episode was a tough one to record. But worth it. 100% worth it.Here I go.Amy

Biggest Takeaways You Don’t Want to Miss: Right at this moment you should be thinking about your list building efforts. I want you borderline obsessed with list-building! This episode is key to your obsession, as today you’re getting every single one of my tested and tried tips and tricks for list building. List building starts with a great idea for a lead magnet, and a great idea for a lead magnet always starts with your ideal customer avatar. And there is ONE big question I ask when I'm thinking about my ideal customer avatar. [6:14] There’s a new player in the list building game that’s getting off-the-charts results. It’s VIDEO and when done right, it will boost your list growth—it’s all how you use it—and that’s part of today’s episode. I know I’ve talked about list-building many times before, but here’s the thing: list building—when done right—can dramatically change your business (I should know, since it completely changed mine). So I want you to listen, then take immediate action of one or two of the strategies I mention.Stay tuned for a NEW, FREE and LIVE webinar with yours truly ;-) This is a training I’m doing by myself, and LIVE: “The Ultimate List-Building Catch-Up Plan.” If you’ve ever felt behind in your list building, I’m going to show you how to get caught up quickly in terms of what to do inside your business to create a list-building foundation that can run on autopilot.Check out these highlights: How to come up with a great idea for a lead magnet. [5:08] How to embrace video when it comes to list building. [10:06] Confirmation emails—there’s so much more you can do with them! [17:25] The right strategy for your nurture sequence. [21:33] How calls-to-actions can make all of the difference with your campaigns. [24:45] The tools I use (and how I use them) for my own list building. [27:05] How and why I link my original free content to my list-building efforts. [40:11] The Ultimate List Building Catch-Up Plan: My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm)

Michael Hyatt, an author and speaker on productivity, joins to redefine what it means to be productive. He emphasizes that true productivity is about doing what excites you rather than just being busy. Discover the concept of an 'Ideal Week' and why it matters for maintaining focus and balance. Michael offers insights on the Freedom Compass for prioritizing passion-driven tasks and discusses the importance of delegation and weekend planning for overall success. Get ready to reclaim your time and energy!

Why you’ve got to listen to today’s episode: A podcast can dramatically change your business by connecting you with your audience in a new and intimate way, each and every week. Having a comprehensive system (and proven project plan!) can help you streamline your delivery of consistent weekly content. You can truly scale your content efforts—and save a TON of time—if you use a little system called “batching” when planning. There’s one list-building tactic that’s on my MUST list: freebies, or content upgrades. There’s definitely an art and science to implementing these the right way. [26:28] Today I’m bringing together two of my passions—podcasting and systems—in the ultimate behind-the-scenes of my podcast episodes. And I’ve spared no detail. It’s all here—from how I come up with my topics, to how we publish the finished recording, I walk through it all.And you’ve got to get today’s freebie: It’s too good for words: a complete project plan of our process, ready for you to use at any time. I walk you through each of the six stages of podcast production, and even sprinkle in some insider notes. If you want to streamline your content creation, this one is a must for you.And another quick bonus for today: I made you a quickie video to walk through my podcasting equipment essentials. I think you’ll be pleasantly surprised by how simple my set-up is! Click play to watch now.Check out these highlights: My star podcast team members, and the roles you need for your own production [4:44] One of the best and most prepared podcast guests I have ever hosted [9:36] The new strategy I am using to get more content done in concentrated amounts of time [13:37] Why your titles are so crucial in your production timeline [20:43] How and why I am changing up my show notes [23:54] The podcast and social media promotion: How I am experimenting [29:50] The lowdown on all of the imagery I use for the podcast [33:55] The advanced strategy I employ for Instagram [42:37]

You asked, and I’m bringing it: My story. And I mean ALL the details, of how I went from corporate to consulting to where I am today: courses.My intention here is not to relive the old days—I’m doing this because you likely can relate to one of the three scenarios: You currently are working in a corporate job, with thoughts of starting your own thing. Your dream business is currently your #sidehustle and you’re looking to make it your full-time gig. You no longer are tied to your J.O.B however your business model is not exactly what you’d like it to be. You want to move into online courses sooner than later. Anyway you approach it, there are opportunities in front of you right now that you may not see as relevant to where you want to go. But that’s not true. Every step counts.If I hadn’t taken a job at Harley Davidson, I wouldn’t have seen what building a community, or movement, looks like and thought, “That’s what I want.”If I hadn’t worked for a matchmaking service, I wouldn’t have figured out that I hate sales.And if I hadn’t said, ‘yes,’ to working on Tony Robbins’ creative team, I’m not sure any of what followed would have happened.Speaking of working for Tony, I wanted to share the five core lessons I learned while working for Tony, from creating content, to making big decisions as a business owner, to shaping your mindset. I’ve put the lessons all down in my brand new freebie.So, I’m breaking down my journey for you in five phases. In each one, I’ll tell you what I learned and the turning point that helped me move to the next phase. This is how each one breaks down:Phase One: Corporate (or being “on the clock”)Phase Two: Consulting (or really doing the Corporate thing for multiple bosses instead of just the one)Phase Three: Courses (without a niche—so this was more of an experimental time)Phase Four: Courses (with a niche nailed down)Phase Five: Product Suite (or courses that can scale and ultimately put my business in the fast lane)The biggest thing I want you to take away from my story is you don’t need to have it all figured out. You just need to move forward in any way you can, and from where you are now.So let’s get into it … I was born on a rainy night in December … Ha! No, we’re not going that far back.Let's start from my (career) beginning...P.S Find out more about my live event, The Entrepreneur Experience at amyporterfield.com/events. The dates are October 21st or December 2nd, so don’t delay!