#156: Expert Secrets & Online Strategies with Russell Brunson
Apr 20, 2017
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Super entrepreneur Russell Brunson shares expert secrets on building a movement with 1,000 true fans, finding market opportunities, and playing like a boss. Learn the importance of pricing, creating mass movements through storytelling, and boosting confidence in internet marketing strategies.
Identify your ideal market niche and create new opportunities to attract customers effectively.
Charging for services shows care for clients by attaching value and increasing accountability.
Inspire a mass movement by aligning with a future-based cause that ignites passion and loyalty among followers.
Deep dives
Creating a Prolific Zone for Unique Ideas
In the podcast episode, the importance of creating a prolific zone for unique ideas is highlighted. This concept involves sharing ideas that are neither mainstream nor crazy but are interesting and thought-provoking. By staying within this prolific zone, where ideas are novel and captivating, entrepreneurs can attract and engage their audience effectively.
Connecting Caring and Charging for Services
Another key insight discussed is the connection between caring for customers and charging for services. The podcast emphasizes that charging for services is an essential aspect of demonstrating care for clients. By attaching value through pricing, entrepreneurs allow their customers to invest in themselves, increasing accountability and commitment to achieving desired results.
Establishing a Future-Based Cause
The episode delves into the significance of creating a future-based cause to inspire a mass movement. Using the example of the tagline 'You're Just One Funnel Away,' the podcast illustrates how imparting a vision of progress and transformation can ignite passion and loyalty among followers. By aligning with a meaningful cause, such as fostering success through funnel strategies, entrepreneurs can cultivate a devoted and engaged community.
Creating a Compelling Message
By crafting a message that evolved from focusing solely on becoming wealthy to inspiring people to achieve various goals like sharing their message or leaving unsatisfying jobs, the podcast host discovered the power of conveying the idea that individuals are just one funnel away from their desired success. This shift in perspective not only resonated deeply with the audience but also inspired them to realize that success in their ventures was closer than they had initially thought.
Transforming Beliefs through New Opportunities
A core concept discussed in the podcast focuses on the distinction between selling improvement versus offering a new opportunity. Rather than focusing on improving existing methods or approaches, the emphasis is placed on presenting a new path or solution that can lead individuals to their sought-after results. The psychology of status plays a crucial role in decision-making, influencing how people perceive opportunities for growth and change. By framing offers as new opportunities that elevate status, individuals are more likely to embrace change and take positive action toward achieving their desired outcomes.
In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets(get your free copy at amyporterfield.com/secrets).
Why 1,000 true fans are all you need to build a movement through your business.
How to create a sweet spot in the market you serve and how to find new opportunities in it (because that’s where all the gold is).
The rules you must live by to play like a boss.
You’ll find an amazing amount of practical strategies; from identifying your ideal market niche and leading them to create new opportunities, all the way to understanding the REAL reasons why people buy your stuff and why charging what you’re worth actually shows you care more than anything else. Through it all, Russell is soooo good at breaking down the consumer psyche and giving you the confidence needed to build the business of your wildest dreams.
I loved this book so much and I know you will too—that’s why I’m giving it to you for free. All you have to pay for is the shipping and handling. So make sure you go to amyporterfield.com/secrets to get your copy now. This offer won’t last long so make sure you do it NOW.
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