How can I be an expert if I am brand new at all of this and no one is paying attention—yet? This is a valid, legitimate, understandable concern. My best advice: Get over that doubt as quickly as possible and get moving. Here’s why: We all started somewhere. All the experts you follow and admire today started at the bottom. When I started my business 6 years ago, I was so afraid of so many different things. A big lesson I learned along the way is that you are the expert of your content, your voice and your audience. Don’t think less than that at any moment. In this episode I walk you through the Five Reminders that You Can Be The Expert Inside your Online Course. These reminders are drawn from what I have learned over the last six years. I share my secrets to success because I want you to break through those fears immediately. Before I get into it, I want to tell you about this week’s freebie. Whether you’re a coach, consultant, speaker, freelancer or service provider of ANY kind, owning your own course is a game changer that can have a dramatic effect on your income and impact. Recently I’ve reverse-engineered the biggest lessons I’ve learned from five of my own successful online courses (that have served over 35,000 entrepreneurs while generating $6.4 million in revenue) and I’ve put all those key learnings in a brand new free master class. My LIVE master class is called "How to Confidently Create Your First Profitable Course in 60 Days" and before it’s too late, I want you to grab your virtual seat! Now, back to it— The five reminders will let you know that you’re capable of embarking on this journey and more so that you are ready to take action NOW. Listen in to learn the two areas where you might be holding yourself back when moving forward with building your online business. Also, I give you the tips and strategies you need to assure yourself that you are the expert. You will also learn the qualities that make a great online teacher and the surprise qualities that you think you might need, but don’t. If you are thinking about building a course in the near future—or if you’ve ever felt like a fraud while growing your business— I think you will find these reminders incredibly valuable. This episode is for you if you: Wonder if your “newness” will impact the quality of your class Want to learn more about cultivating your teaching skills Are curious about just how much commitment you need to start a class (the answer may surprise you!) Are nervous about the competition and how to push it away or embrace it These reminders are a great trigger for me every time I start a new course. I hope you find them as valuable as I do. Don’t forget to grab your virtual in my LIVE, Free Master Class, "How to Confidently Create Your First Profitable Course in 60 Days.”  

I want you to price your next (or first!) online course with confidence.In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection?This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process.I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too.But first, I have something really exciting to share with you. I have a new master class ready to be unveiled: “How to Confidently Create Your First Profitable Course in 60 Days.”In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue.Grab your spot (it’s free!)Now, back to today’s topic: In your gut, are you charging what you’re worth?I would bet that this is the hardest part to starting your first online course—or even maybe your second or third.Ask yourself these three questions: Are you afraid to ask for what you’re worth? Are you willing to deliver 10x the value of what you’re charging? Does your price point attract the clientele you want? Let’s dig into the seven steps here.One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it.Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here.Next, we talk about the length of time it can take to launch and re-launch your product.Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it.These seven steps will help you do just that. Own your price. Be confident. And go sell it. 

Do you know the detailed story of your perfect ideal customer? I am not just talking demographics or a just few pain points and struggles— I mean the nitty gritty, day in the life kind of stuff. Because my special guest, marketing and branding strategist Jasmine Star, paints such a vivid picture of her avatar, Elle, that I feel like I know her as well as my best friend. I think once you hear about Elle and how Jasmine created her—and how you can create your own story—you will be riveted. That is just ONE of the many brilliant pieces of insight Jasmine drops when she stops by for my latest episode. Other amazing takeaways from my new favorite branding and marketing strategist: Learn the best approach to understanding how your product can help your audience—and ultimately how that will shift your approach to social media. Check out strategies for empowering your potential customers to choose you over your competitors. Your competition isn’t going anywhere, but if you can build trust with your clients and make their life easier, they will stick with you. Discover the keys to writing better copy, creating better emails, and nailing your social media—all with just a few KEY tips. I had the MOST fun creating the episode this week—because I found Jasmine so brutally honest, funny and refreshing. Listen in (and get ready to laugh) as Jasmine explains the 5 key tips for growing your brand. Stay tuned for later in the episode when Jasmine goes into my favorite tip! It’s obvious you want people to love you and your social media, however, you actually WANT to repel some people. It’s so important and in the best interest of your business. She breaks down how to do this with finesse and self-assurance in order to grow your tribe.

I get asked all of the time: Amy, where do I start? And the answer is to start with building your business in Phase One, and progress to Phase Two. This is how to build a business that will endure in the long term, and really fulfill the lifestyle you are looking for. I know this because I can look back and see what worked for my own business, and what I would have changed if I had to do it all again. With Phase One, you focus on how to make money in the here and now. In this phase, you are asking these kinds of questions: What skills and knowledge do you have right now to ensure you can make money quickly? Who’s your avatar? Do you have a solid plan in place to grow your list? What’s your strategy for your blog or posting to social media? In this phase you are sharpening your skills and getting into the trenches with your ideal customer avatar so that you can understand their needs, wants and genuine pain points. This intel is incredibly valuable as you begin to hone in on your own messaging for your business. I’ll walk you through several business models that are perfect for this level. Then with Phase Two, we move into creating a business and life you love. For this, you will ask yourself: What’s my ultimate business model? There needs to be an alignment between what you want to do and what your avatar wants from you: That’s the sweet spot. In many situations, including my own, a business model that offers A LOT of flexibility, consistent revenue and an abundance of opportunity to impact your audience is one that is built on you creating online training programs. Listen in to see how to put all of this into action. I also want to remind you to download my special freebie for today’s episode, called, “Where Should My Support Dollars Go?” One aspect that ANY level should be thinking about is: How do I make the most of my time by hiring support? I want to give you a little cheat sheet to help you hire the right level of support for where you are at in your business. EPISODE FREEBIE Get the Guide: Where Should My Support Dollars Go? FREE DOWNLOAD  

Do you have questions about Facebook advertising? That’s a silly question, right? We’ve all got questions! (Why does Facebook have to make it so complicated sometimes?!) This week I have my go-to-resource for all things Facebook ads with us, Rick Mulready. You might remember Rick from previous episodes. He left the corporate world to help entrepreneurs like you optimize your online advertising. I could not be more excited that he’s back with the latest “need to know now!” details to help us optimize our Facebook ads. In addition to answering the questions below in exquisite detail, he is also hosting a FREE workshop on how to create a lead system using Facebook ads. (Scroll to the bottom to learn how to grab your seat.) Here’s a list of the questions we answered on this recent episode: Could you share a case study about Facebook ad spend, list growth and conversions? What do I do if my ads aren’t converting well? How are people getting around the character limit on Facebook ads? Should I use an image or a video? Is there any way to get more insight as to why Facebook rejected my ad? Is what I spend per ad too much? How do I know if my pixels are set up properly and reporting accurately? The pages I want to target are not coming up for me. Am I targeting correctly? The answers from Rick are killer and I don’t want you to miss them. If you want to jump right in, click here. During our chat, Rick shares the case study of a holistic health practitioner who saw an avenue for growth by teaching her way of business to her peers. She created a video campaign and ran with it. Only, she inadvertently made a “mistake” and drove traffic to a site that I would otherwise say is unwise—but it WORKED for her. In making this “mistake” her conversion rate grew to 40%-50%. She spent $3,000 and earned a return of $30,000. You have to listen to Rick’s explanation of why this worked. Rick insists that if you aren’t converting your leads, you must keep it simple and take a look at the top one or two statistics that are most relevant to your outcome. Do you have the right target audience? What is your conversion rate? What is your click through rate? Rick tells you the general cost per conversion that you should strive to spend. He also likes to see a 20% and above conversion rate on a landing page. He explains strategies and actions that you can take to make sure you’re on the right track to achieve this. For those of you dying to know how your competitors are adding more text to their Facebook ad than is allowed, Rick tells you precisely how. We also discuss when it’s best to post a video or an image with your ad. One of my favorite insights was that Facebook’s chat helpline is up and running. You heard me right . . . LIVE FACEBOOK AD CHAT! He explains where to find the live chat session, and he raves about the good results he’s gotten from reaching out. Lastly, Rick talked about targeting and what to do when you can’t find the Facebook Pages you want to target. He shares three sure-fire tips for successful targeting. It may take some detective work at times, but it will pay off. Don’t forget to register for one of Rick’s three, FREE, live webinars (on April 12 and 13) to discover how you can create an automated system that gets leads and sales everyday for your business. EPISODE 104 Register for Rick's Free Webinar Training on Facebook Ads LEARN MORE I’m thrilled to tell you that Rick has agreed to come on more regularly to answer your pressing questions. We know that you need these answers to keep moving forward. Look back for another “Amy and Rick FB Ad Q&A Session” in about six weeks!

Google-ads, targeting, and Facebook-scaling, oh my! We are LUCKY to have e-commerce expert and trainer Steve Chou in my latest episode to keep you in the know of what’s working now in e-commerce. The great thing about this interview is that although we are talking about e-commerce, the insights are applicable across several areas—business coaching, information marketing, growing your email list, webinars, and so much more! Quick story about Steve: He owns the site, mywifequitherjob.com. And she did. They live in the gorgeous (and pricey) Silicon Valley. She wanted to quit her job to have more time with their kiddos, but they had to figure out a way to supplement her $100,000 salary. They started the site and in the first year it became a success. HOW did Steve do that? Steve goes into detail on how he and his wife grew their business by driving traffic to their e-commerce site in this week’s episode. First and foremost determining the best sites for your e-commerce marketing depends on what your value proposition is. What are you looking to market online with e-commerce? If it lends itself to searches; for example, Google shopping converts very well. But you see, if you’re selling something general like T-shirts, Google might not be your best bet. And, you might want to go with the targeted marketing on Facebook for better conversion rates. Other businesses like Steve’s e-commerce wedding site where he sells custom wedding handkerchiefs, use both Facebook and Google ads. He dives into that kind of detail in our chat. Steve and I touched on When Google shopping will work in your favor When using Facebook is ideal What the minimum price point is of something you would want to advertise on Facebook Equally important for you, Steve sees content as the next wave of how to market products and services and I could not agree more. We got into an important discussion on why video will be the next major trend and why you need to know where you should use it. It all comes down to REALLY knowing your audience and who will buy your product. Want to know how to scale your Facebook ads? This is one of the topics Steve and I discuss and I’ve created a free training video for you to dive a little deeper. Whether you’re looking to improve your e-commerce site, build your list, or grow your consulting business, these spot-on Facebook ad scaling tips are for you! EPISODE FREEBIE Get Amy's Free Training Video: Scaling Your Facebook Ads FREE DOWNLOAD Listen to Steve give you more strategies on content, training programs and growing your business via Facebook, Google, Instagram, and Pinterest here.

My quarter one has felt chaotic. I felt scattered. Everything except time to create content was dictating my life. It was time for a new approach to my schedule. I know you feel me here. I needed a die-hard plan to make time for what drives my business forward. I needed a content creation RITUAL. That’s why this episode is so important to share with you, because you will be able to apply my learnings to formulate a content creation ritual that works for you. Last week, we talked about priorities in your business—and life. This week, we are taking it one step further and breaking down how to manage your work time and space, so that you are earth-shatteringly-productive and focused on what matters in your business. First and foremost know this—I am insanely committed to my ritual for content creation, but by no means is it easy. I still struggle with it daily because my mind still thinks I should be doing a million other things. It’s TOUGH. In fact I’m so committed that I have developed my own Tiger Time. That’s right, Tiger Time. This is the part of my day that I fiercely protect (like a tiger and her cub!) in order to give myself the time and space to create my BEST content. The rules are strict, but the rewards are HUGE. It’s been so successful for me that I’ve created a freebie that will walk you through the steps to create your own content creation ritual. So, to take action on what you’ve just learned here, to grab it. EPISODE FREEBIE Get Amy's Free Content Creation Ritual Worksheet FREE DOWNLOAD I’ll also clue you in on a few musts for planning out my week—including what helps me prepare for the week ahead, and an old, yet trusty planning tool that I’ve dusted off from the past. It’s all in the latest episode—I hope you enjoy and see this ritual make a real impact on your business!

When my dear friend Michael Hyatt said he was going to come by to join us for our latest episode, I knew it was going to be good, and profound. And in my latest episode, he doesn’t disappoint, ladies and gentlemen... Because he’s talking about the ONE thing we should be focused on in our lives: Our life plan. It’s all tied to his latest book, Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want, which Michael co-authored with Daniel Harkavy. Why, you might ask, is a life plan more important than many areas of your business? Because, as Michael says: “A failure in one area can reverberate and cascade into other areas of our life.” So when you’re overall life plan is off track, then your business is naturally off. According to Michael, when you’re what he calls “drifting,” you’re distracted, overwhelmed and unaware of where you should put your focus. This can create an environment for failure. Michael helps you understand that by getting your priorities in line, so you can be prepared to make the little decisions you need to get the big results you want out of your business, and in life. Because, it’s not the big moves that determine the quality of our output, it’s actually the little actions. In last week’s episode, I explained how I grew my business via incremental steps and not one large move. Michael takes this one step further to help us decide what we should be focusing on in our lives, so that we are prepared and patient enough to conquer those little steps. To get started, he prompts you to ask yourself: How do you want to be remembered? What is most important to you? How do I get from here (wherever that is) to where I want to be? Michael then shares the surprising reality about putting yourself first. (It’s a tough lesson.) The book is packed with great insights, and Michael has a special deal if you buy the book tomorrow (March 11). If you purchase Living Forward by tomorrow, Michael will give you for FREE: A detailed action plan guide The Living Forward quick-start audio training A custom Living Forward adult coloring book To claim your bonus: Visit the following link and follow the prompts http://livingforwardbook.com/#claimbonuses After talking with Michael, I am more empowered than ever to determine a clear destination and make the tough choices I need to make to get me there. So my friends, get ready to be present, be engaged and be fully focused. Get ready for a life of less drifting, and more fulfillment. Go here now to check out this special interview with Michael.

Today's episode is #100 (let's celebrate!)-- and I've got another hot topic I wanted to talk to you all about. This hot topic is focused on a big mistake I see a lot (especially in the first two years of business!) but I rarely talk about. Until now.It begins with deciding on which path you should take for your business: Horizontal OR Vertical? Which is best for your business right now? How do you know if you are on the right path? And which path did I choose from own my business (to see crazy good results)? You can see the answers to these questions and more in my latest podcast episode here.Not only are we talking about such an important topic on today's episode, but I've also got something incredibly exciting to share with you!I often get asked if I do one-on-one coaching and while I don't have the bandwidth to add coaching to my business currently, in honor of my 100th episode I wanted to create something extra special. That's why I'm giving one person the opportunity to get laser coaching from me in person, right here in San Diego, California.If you are the winner, you get to come out to San Diego for the day where I will put you up at the Omni La Costa Resort and Spa right near my home. (You're going to love it--it's gorgeous.) Bright and early in the morning, we will meet in person and spend the day taking a deep dive into your entire business.We'll look at everything: your avatar, your messaging, your positioning, your products, programs, offers, list-building funnel, all of it. I will give you my insights, my feedback, and advice to help you take your business to the next level whether it be horizontal or vertical.After we're done and our brains are good and fried, we'll go out to a fun dinner together and celebrate our accomplishments. Sound good?\I know it’s a big step to put yourself out there with this whole video entry thing. But I really want to encourage you to do so! This opportunity to meet with me and put a laser focus on you and your business could be business-changing and life-changing! I promise I will make it worth your time.I'd also like to take a minute to thank you immensely for following me on my journey of creating this podcast. It truly is one of the most favorite things I do inside my business. It has probably made the biggest impact in my ability to reach bigger audience and connect with you and grow my business overall.Thank you so very much for letting me do what I love. I cannot wait to continue this podcast with more and more episodes about building your business and list building and webinars and all the cool stuff I get to talk about. Here's to the next 100 episodes!And I cannot wait to see what you create in your own business...starting with your videos!

Over the last few years, I've noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy.It's an easy trap to fall into. After all, creating content takes time, effort and creativity.You might even be thinking "Amy, all my focus is going into creating my product for sale. How am I supposed to come up with fresh original content every week?"Well, good news--this episode is all about helping you create just one piece of amazing content each month.You heard right. Each. Month.When you have that one piece of amazing epic content, you can spin it out into every marketing channel in your toolbox with the overall goal of building your list.Content Comes in Three StagesI think there’s a lot of confusion out there around content. It seems simple, but when I sat down and started mapping what successful content looks like in different contexts, I'll admit that even I got confused!So I checked in with a good friend from my corporate job days. She’s the best at dissecting content and explaining where it shines the brightest. And what she showed me is that there are three main stages of content: Paid Free lead magnet Just plain free (not even for an opt-in) Notice I said "stages." All three of these types of content are related to each other--which means every time you create one kind of content, the other two are super easy to create out of it. Click here to find out how you can use the main themes within your paid product to create epic content that builds your list!Easy Strategies for Getting More Mileage Out of Your Epic ContentNow, like I said earlier, the "meat" of the strategy we’re diving into in this episode is getting deliberate about your content creation so you can extend it across all your marketing channels. When you really get intentional with your content (and create it with your email list in mind), you're all to get huge mileage out of one piece.After all, we take our content creation seriously. So why not put a bigger focus on getting it in front of more people while we’re creating it?In this episode, I'm going to walk you through three roadmaps for extending one piece of epic content into every major marketing platform you use.To make it extremely easy for you, I've put together some free worksheets that show how to break up your content into different platforms within each roadmap. Click here to get them now!EPISODE FREEBIE Get Your Free Cheat Sheet: "The List Builders Blitz Campaign" FREE DOWNLOADTo get the most out of today's topic, you'll really want to listen to the whole episode. But I'll outline the roadmaps for you here:Strategy 1: Start by writing an epic blog post that includes an epic upgrade (something your readers can take more action on to get more value).From there, you'll move to emailing your list, creating videos, doing a Periscope, and more. Click here to get all the steps now!Strategy 2: Start by creating an epic podcast episode with an upgrade.Strategy 3: Start by creating an epic video.The End Goal = Your Email ListNow, this whole strategy takes a little thought and effort to execute properly. That's why you won’t be using this strategy with every single piece of new content you create. Like I said, I’m suggesting you be selective with this concept and put it to work about once a month. That gives you lots of room to pace each appearance of the content within your various marketing channels (and to repost it at least once) without making it seem like overload.Bottom line, the mindset around your campaign should always be about building your email list by getting people to your freebie. When you're creating core quality content with your email list in mind, it uplevels everywhere that content appears.