The Amy Porterfield Show

#164: Free Content vs. Paid Content (What’s the Difference?)

Jun 15, 2017
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ADVICE

Free vs. Paid Content

  • Focus on the "what" and "why" in free content, and the "how" in paid programs.
  • Ask yourself what your audience needs to know before buying.
ANECDOTE

Diane Sanfilippo's Content Strategy

  • Amy Porterfield mentions Diane Sanfilippo's effective use of free content.
  • Diane addresses audience questions about keto and low-carb diets on her YouTube channel.
ADVICE

Paid Content as a Roadmap

  • Provide the "how-to" in paid programs, offering a step-by-step roadmap.
  • Use examples and stories in free content to make the "how" feel doable.
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