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Free vs. Paid Content
- Focus on the "what" and "why" in free content, and the "how" in paid programs.
 - Ask yourself what your audience needs to know before buying.
 
Diane Sanfilippo's Content Strategy
- Amy Porterfield mentions Diane Sanfilippo's effective use of free content.
 - Diane addresses audience questions about keto and low-carb diets on her YouTube channel.
 
Paid Content as a Roadmap
- Provide the "how-to" in paid programs, offering a step-by-step roadmap.
 - Use examples and stories in free content to make the "how" feel doable.
 


