Free content falls in two categories with most people's businesses. One around mind set, two around strategies and tactics. Ask yourself what is working right now in your niche or in your market. Find out if that's what your audience wants to hear more about. What does your ideal customer believe about themselves? When you see it in action, you realize it is duable. I use a lot examples and stories to make it real.
Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All of that is content gold that you give away for free.
The key question here is how do you know where to draw the line between free and paid content? AND, is it possible to give away too much for free? I answer those questions and more in this episode of the podcast.
By the end of the show, you’ll know:
- My three core differences between free and paid content
- The key principles I use for free vs. paid content
- Examples of how I do this in my business with my courses, using my podcast, and other kinds of content
And if you are feeling like your creative pipeline is beginning to dry up, you’re really going to enjoy this week’s freebie. It’s my new and improved “10 Free Content Triggers” guide for developing cheat sheets, blueprints, checklists and more. I’ve reworked this into something that’s pretty hot and trust me, you don’t want to miss it.
Ready to learn how to differentiate your free and paid content? Get all of the goods here.