With so much online content available for free these days, how the heck do you even have enough content left over to actually include in a paid programme? emi porterfield answers that question. There are three corps differences between free content and paid content. Free content is all about the what and the why, while paid content should be about the how. Emi: What does your ideal audience need to know, be aware of, understand or believe before they are ever ready to buy your paid programmes?

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