The Amy Porterfield Show

Here’s a glance at this episode... [04:07] #1: Adding a visual element like a PDF framework or guide! [09:01] #2: Invite guests to contribute. A guest can provide a different perspective and enhance your audience's experience.  [13:47] #3: Use templates. Create a resource that creates a quick win. I offer an upsell of slide deck templates.  [16:48] #4: Offer swipe files. Materials that you've used but have edited so your students can make it their own.  [20:55] #5: Give them more of you. (My personal favorite!) Your students want more of you! Schedule where you can show up for your students in advance. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Here’s a glance at this episode... [16:05] Jamie shares her secret to getting through years of rejection.  [26:16] Write down things that are inspiring and true about you and keep them in your magic toolbox. (I love this idea!)  [28:46] You're not here to compete with anybody else other than who you're born to become. (Let’s put that on repeat! [41:36] When you're an entrepreneur getting a “no” can definitely feel personal. Figure out how to keep it from being personal and trust the journey.  [48:30] “The failure is never being willing to actually hear who you're called to be and the truth of who you are.” - Jamie Kern Lima

Want to write weekly emails that *actually* get opened? Read on…  That’s right, my friend! Writing your weekly emails doesn’t have to be a chore. In fact, it can be a joy, and my guest in this episode will give you the tools you need to make that a reality. Her name is Zafira Rajan, and she’s a strategic launch copywriter and soulful strategist committed to helping conscious entrepreneurs build, grow, and scale their businesses using storytelling. In this episode, she’s sharing a step-by-step for identifying what she calls “Personality Pillars,” which will give you a bank of ideas to have on hand when you’re ready to sit down and write.As well as her top three strategies for creating a weekly non-negotiable ritual for writing consistent email copy. How To Become A Pro Copywriter [09:26] Personality pillars are at the core of how Zafira shows up for brands. It's about showing the dimensions of you. [14:36] Your first pillar is your core values. We all have values and things we stand for whether they are business or personal.  [15:56] Your second pillar is your stamp of weirdness. What do people find weird, funny, natural, or even interesting about you?  [18:15] The third pillar is your intentional impact. Whether you're launching or not, it's important to remind people consistently that you have something that they can buy. [20:54] The fourth pillar is your unapologetic opinion. What point of view do I have that I'm afraid to share? The people who you want to bring into your life and attract will appreciate your point of view. [24:45]  Your fifth element is your “Z” or zest factor. This is what you sprinkle on top of everything to make it uniquely yours. This is the sweet spot between what you do and why people care about it. [32:33] Create an environment that sets a tone for writing or creating content. Design a custom writing ritual. Light a candle and get in the zone. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

What if I told you I have a few fun strategies for making a quick cash boost for your business...  Would you be interested in hearing more? I thought you might be. In this episode, I share six strategies for getting a nice little cash injection for your business. I recently went live in my Thrive Facebook group to share these strategies, and it was a hit. So naturally, I wanted to share it with you. If you’re tuning into this episode in realtime, we are a few weeks away from the doors opening to my signature program, Digital Course Academy. And so, to support those who want to enroll, I put together these savvy strategies. But then I got to thinking, whether you’re going to join me in DCA or not, I think any entrepreneur would love a quick cash injection whether they use it to invest back into their business or if they use it to pay their mortgage. So, here we are. Enjoy these six strategies but promise me this… if you’re going to use any of them, be sure you go all in -- play full out. Deal?  How to get a quick cash boost Here’s a glance at this episode... [07:56] Strategy #1: Offer limited one-on-one consulting or coaching. Sometimes it helps to get in the trenches with your own clients, customers, and students. [10:24] Strategy #2: Offer a limited-time group coaching program. You can help more people and make it more affordable. [11:42] Strategy #3: Audit your spending habits. If you're looking for a quick cash injection, it might already be at your fingertips. [14:58] Strategy #4: Host and charge for a very low ticket challenge. Take your audience through an experience every single day. [17:25] Strategy #5: Offer your insights through market research. There are examples and opportunities in the free guide. [19:09] Strategy #6: Transcribe audio interviews. I transcribed hundreds of hours of Tony Robbins speaking. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Wanna know everything about Clubhouse? You’re in the right place!  Clubhouse is the newest and hottest platform in 2021… so we've heard. But what exactly is it all about? And with the vast number of places for an entrepreneur to hang out online, is it worth adding to your to-do list? In this episode, all of your questions will be answered!I’ve brought on my dear friend, Tiffany Lee Bymaster (a.k.a. Coach Glitter) on to share her experience on Clubhouse. Tiffany is a blogger, consultant, affiliate marketer, brand expert, and creator of the Lights, Camera, Branding online program. She’s recently been spending a lot of time on this new platform to figure out the best way to use it. In this episode, you’ll learn the how, what, and why of Clubhouse, as well as, if it’s a good place to spend your time as an entrepreneur.  Ready to make connections and get Clubhouse savvy?  Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

In this engaging discussion, Aprille Franks, a community builder and launch strategist, shares her journey from real estate to empowering women in online spaces. She emphasizes the transformative power of storytelling in connecting with audiences and building communities. Aprille unveils her five-step process for crafting compelling brand stories, including the importance of personal experiences and the emotional core behind them. She also offers tips on how to effectively share these stories through various channels to foster deeper connections.

My secret for creating a sustained, successful business? Customer support excellence!  11 years in business, thousands of customers served, and I think it’s safe to say I’ve learned a thing or two about how to make a customer's experience top-notch and unforgettable.Would you like my secrets? Well, entrepreneurial friend… you’re in luck!In this episode, I’m giving you all my best tips and strategies for empowering your customers, making them feel genuinely important, and providing them with a customer journey like they’ve never experienced before. Your business is not a transactional organization, it’s a transformative organization. When you remember this in all you do and the decisions you make, you’ll set your business and community up for success, support, and a life-long relationship. Learn my top tips for enhancing your customer experience wow-factor! [05:32] You need to decide what the “wow-factor” means to you. For us, it's doing all the right behaviors with all the right intentions for all of the right results.  [06:29] Number 1: Listen diligently to your customers and meet them where they are -- understand their pain points and where you can serve them better. Be transformative not transactional. [10:19] Number 2: Be transparent. Identify who your course is not for and who it’s a good fit for. [11:52] Number 3: Slow down and celebrate your students. When you celebrate your customers, you'll be amazed at how you create life-long loyal customers. [19:21] Hot tip: Don't be afraid to use your virtual assistant to help support your current and future customers. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Zafira Rajan, an expert copywriter, shares eye-catching strategies to make your sales headlines and bios stand out. Jasmine Star, the social media guru, offers tips on creating 'photo topics' and an Instagram photo bank to simplify your posting process. Meanwhile, membership expert Stu McLaren discusses how to build a thriving community that encourages active participation. Together, they reveal essential insights for entrepreneurs keen to elevate their game and connect authentically with their audience.

In this engaging discussion, Emily Hirsh, founder of Hirsh Marketing and Facebook ad expert, shares her insights on the five most common mistakes entrepreneurs make with Facebook ads. She emphasizes the importance of defining success, effective testing, and not getting stuck in a single campaign. Emily also highlights the critical role of timing in testing ads and stresses the need to pay attention to performance metrics. Her actionable tips aim to simplify ad strategies, ensuring listeners optimize their budgets and avoid leaving money on the table.

Sales page struggling to convert? Here’s what to do! Just like you, your sales page is a big deal. And when it isn’t converting, it’s easy to feel defeated. (Trust me, I’ve been there, my friend!)Luckily, there are a few minor tweaks that you can make to your sales page that will have it converting like crazy and leave your potential students saying, “I need this, NOW,” and then hitting that buy button. In this episode, you’ll gain the guidance you need to simplify your sales page with a powerful layout that has worked extremely well in my own business. When it comes to a compelling sales page, there are a few features you want to pay attention to: your call-to-action, your “Magic Mirror,” and your “Highlight Reel.” And don’t you worry, I’ll explain what all of those mean. Once you get these dialed in, it’s smooth sailing to attract your ideal community to your offer.  Ready to get your sales page converting like crazy?  Here’s a snapshot of a few things we talked about… [02:10] If done right, your sales page can be gold. It can be one of the most essential parts of your sales funnel, customer journey, and conversion success.  [04:27] Your sales page is a tool to deliver the four W's of your offer. These are what your offer is, who it's for, why you created it, and what transformation your course offers.  [06:30] Sprinkle your CTA confetti throughout your sales page. Have four different CTAs with one near the top for action takers, one after your offer and bonus content, one after your money back promise, and one at the bottom of your sales page. [09:30] Clearly state who your product and offer is for and place this near the top of your sales page. This is the magic mirror where they see themselves in the copy and keep reading.  [14:03] Future pacing is like a highlight reel that paints a picture of what is possible for your student and how your offer will get them there. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’