The Amy Porterfield Show

Want to write weekly emails that *actually* get opened? Read on…  That’s right, my friend! Writing your weekly emails doesn’t have to be a chore. In fact, it can be a joy, and my guest in this episode will give you the tools you need to make that a reality. Her name is Zafira Rajan, and she’s a strategic launch copywriter and soulful strategist committed to helping conscious entrepreneurs build, grow, and scale their businesses using storytelling. In this episode, she’s sharing a step-by-step for identifying what she calls “Personality Pillars,” which will give you a bank of ideas to have on hand when you’re ready to sit down and write.As well as her top three strategies for creating a weekly non-negotiable ritual for writing consistent email copy. How To Become A Pro Copywriter [09:26] Personality pillars are at the core of how Zafira shows up for brands. It's about showing the dimensions of you. [14:36] Your first pillar is your core values. We all have values and things we stand for whether they are business or personal.  [15:56] Your second pillar is your stamp of weirdness. What do people find weird, funny, natural, or even interesting about you?  [18:15] The third pillar is your intentional impact. Whether you're launching or not, it's important to remind people consistently that you have something that they can buy. [20:54] The fourth pillar is your unapologetic opinion. What point of view do I have that I'm afraid to share? The people who you want to bring into your life and attract will appreciate your point of view. [24:45]  Your fifth element is your “Z” or zest factor. This is what you sprinkle on top of everything to make it uniquely yours. This is the sweet spot between what you do and why people care about it. [32:33] Create an environment that sets a tone for writing or creating content. Design a custom writing ritual. Light a candle and get in the zone. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

What if I told you I have a few fun strategies for making a quick cash boost for your business...  Would you be interested in hearing more? I thought you might be. In this episode, I share six strategies for getting a nice little cash injection for your business. I recently went live in my Thrive Facebook group to share these strategies, and it was a hit. So naturally, I wanted to share it with you. If you’re tuning into this episode in realtime, we are a few weeks away from the doors opening to my signature program, Digital Course Academy. And so, to support those who want to enroll, I put together these savvy strategies. But then I got to thinking, whether you’re going to join me in DCA or not, I think any entrepreneur would love a quick cash injection whether they use it to invest back into their business or if they use it to pay their mortgage. So, here we are. Enjoy these six strategies but promise me this… if you’re going to use any of them, be sure you go all in -- play full out. Deal?  How to get a quick cash boost Here’s a glance at this episode... [07:56] Strategy #1: Offer limited one-on-one consulting or coaching. Sometimes it helps to get in the trenches with your own clients, customers, and students. [10:24] Strategy #2: Offer a limited-time group coaching program. You can help more people and make it more affordable. [11:42] Strategy #3: Audit your spending habits. If you're looking for a quick cash injection, it might already be at your fingertips. [14:58] Strategy #4: Host and charge for a very low ticket challenge. Take your audience through an experience every single day. [17:25] Strategy #5: Offer your insights through market research. There are examples and opportunities in the free guide. [19:09] Strategy #6: Transcribe audio interviews. I transcribed hundreds of hours of Tony Robbins speaking. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Wanna know everything about Clubhouse? You’re in the right place!  Clubhouse is the newest and hottest platform in 2021… so we've heard. But what exactly is it all about? And with the vast number of places for an entrepreneur to hang out online, is it worth adding to your to-do list? In this episode, all of your questions will be answered!I’ve brought on my dear friend, Tiffany Lee Bymaster (a.k.a. Coach Glitter) on to share her experience on Clubhouse. Tiffany is a blogger, consultant, affiliate marketer, brand expert, and creator of the Lights, Camera, Branding online program. She’s recently been spending a lot of time on this new platform to figure out the best way to use it. In this episode, you’ll learn the how, what, and why of Clubhouse, as well as, if it’s a good place to spend your time as an entrepreneur.  Ready to make connections and get Clubhouse savvy?  Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

One of the most powerful ways to connect to your audience… stories! Holy cow! This episode was *fire*! (Do I have your attention? Good, read on!)I invited Aprille Franks on, master community builder and launch strategist, to give you a step-by-step process for identifying powerful stories to use in your business (think: copywriting, social media, content, and live video) to more deeply connect with your audience. After all, nothing brings us together more than sharing stories of struggles, accomplishments, and perseverance. Especially in a pandemic and a world where we are more connected to the internet than one another -- stories bring us back to the truth of our existence. Grab a pen and paper and get ready for actionable steps that you can apply to get a quick win today. Here’s a snapshot of a few things we talked about… [06:04] It's important to use stories in our content because that's how people resonate and connect. People are looking for a community to connect with.  [08:14] There are five components for building bankable stories. The first is understanding why the story impacts your brand relevance.  [09:15] The second thing is how to go from 0 to 60. Aprille walks you through how to do this. [14:59] The third is to avoid getting stuck wondering how this is relevant for your business. Don't discount the things that make you who you are.  [17:32] The fourth, identify what your audience needs to know next. [19:10] Lastly, connect your content with your stories. Be intentional with planning the story and content to create connectivity.  [27:18] Hot tip: Write down your instances and go through the process and then share one story on video.  Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

My secret for creating a sustained, successful business? Customer support excellence!  11 years in business, thousands of customers served, and I think it’s safe to say I’ve learned a thing or two about how to make a customer's experience top-notch and unforgettable.Would you like my secrets? Well, entrepreneurial friend… you’re in luck!In this episode, I’m giving you all my best tips and strategies for empowering your customers, making them feel genuinely important, and providing them with a customer journey like they’ve never experienced before. Your business is not a transactional organization, it’s a transformative organization. When you remember this in all you do and the decisions you make, you’ll set your business and community up for success, support, and a life-long relationship. Learn my top tips for enhancing your customer experience wow-factor! [05:32] You need to decide what the “wow-factor” means to you. For us, it's doing all the right behaviors with all the right intentions for all of the right results.  [06:29] Number 1: Listen diligently to your customers and meet them where they are -- understand their pain points and where you can serve them better. Be transformative not transactional. [10:19] Number 2: Be transparent. Identify who your course is not for and who it’s a good fit for. [11:52] Number 3: Slow down and celebrate your students. When you celebrate your customers, you'll be amazed at how you create life-long loyal customers. [19:21] Hot tip: Don't be afraid to use your virtual assistant to help support your current and future customers. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Zafira Rajan, an expert copywriter, shares eye-catching strategies to make your sales headlines and bios stand out. Jasmine Star, the social media guru, offers tips on creating 'photo topics' and an Instagram photo bank to simplify your posting process. Meanwhile, membership expert Stu McLaren discusses how to build a thriving community that encourages active participation. Together, they reveal essential insights for entrepreneurs keen to elevate their game and connect authentically with their audience.

In this engaging discussion, Emily Hirsh, founder of Hirsh Marketing and Facebook ad expert, shares her insights on the five most common mistakes entrepreneurs make with Facebook ads. She emphasizes the importance of defining success, effective testing, and not getting stuck in a single campaign. Emily also highlights the critical role of timing in testing ads and stresses the need to pay attention to performance metrics. Her actionable tips aim to simplify ad strategies, ensuring listeners optimize their budgets and avoid leaving money on the table.

Sales page struggling to convert? Here’s what to do! Just like you, your sales page is a big deal. And when it isn’t converting, it’s easy to feel defeated. (Trust me, I’ve been there, my friend!)Luckily, there are a few minor tweaks that you can make to your sales page that will have it converting like crazy and leave your potential students saying, “I need this, NOW,” and then hitting that buy button. In this episode, you’ll gain the guidance you need to simplify your sales page with a powerful layout that has worked extremely well in my own business. When it comes to a compelling sales page, there are a few features you want to pay attention to: your call-to-action, your “Magic Mirror,” and your “Highlight Reel.” And don’t you worry, I’ll explain what all of those mean. Once you get these dialed in, it’s smooth sailing to attract your ideal community to your offer.  Ready to get your sales page converting like crazy?  Here’s a snapshot of a few things we talked about… [02:10] If done right, your sales page can be gold. It can be one of the most essential parts of your sales funnel, customer journey, and conversion success.  [04:27] Your sales page is a tool to deliver the four W's of your offer. These are what your offer is, who it's for, why you created it, and what transformation your course offers.  [06:30] Sprinkle your CTA confetti throughout your sales page. Have four different CTAs with one near the top for action takers, one after your offer and bonus content, one after your money back promise, and one at the bottom of your sales page. [09:30] Clearly state who your product and offer is for and place this near the top of your sales page. This is the magic mirror where they see themselves in the copy and keep reading.  [14:03] Future pacing is like a highlight reel that paints a picture of what is possible for your student and how your offer will get them there. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Do you know why you handle your money the way you do? My guest, Rachel Cruze, is going to help you figure out the answer to that question. (And so much more!)You may have heard of her because she’s a two-time #1 national best-selling author, financial expert, and host of The Rachel Cruze Show. Since 2010, Rachel has served at Ramsey Solutions where she teaches people to avoid debt, save money, budget, and how to win with money at any stage in life.In this episode, Rachel and I are chatting about… Money principles every entrepreneur should abide by How to invest in your business the right way and talk to your partner about that investment How to identify which money classroom you're in and what that means for you And so much more.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

This is what happens when Rachel Hollis and I get together… I’m mostly known as an entrepreneur, wife, and stepmom, and someone who likes to challenge myself daily. And this year, I’m taking on a challenge that’s pretty different from the business content I’m known for -- and it’s all has to do with talking about our bodies.I said “yes” to joining forces with Rachel Hollis to create a 12-week podcast series called “Talking Body,” where we delve into real, raw, and honest conversations around body acceptance and love. Throughout each episode, you’ll hear me having deep and honest conversations with body experts, thought leaders, and women from all walks of life to explore our experiences with loving, hating, and growing into our own bodies. Talking Body will answer questions like…   Can I love my body and still want to change things about it? How does my experience as a white woman differ from those experienced by women of color? Does being healthy equal being desirable, or are we just told that it does? Do I own my self-image, or is it just another product I post online? This episode is an exclusive sneak peek about this limited series, and I hope you’ll join me for the entirety of this transformation journey which kicks off on Thursday, January 14th!.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’