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The first strategy discussed in the podcast episode is about pitching yourself to other experts, publications, or established influencers in your area of expertise. By brainstorming potential businesses and experts to connect with, you can pitch yourself as a guest for guest blogging, podcasts, social media collaborations, or getting featured in media outlets. The key is to lead with a service-oriented approach, focusing on providing value to their audience and making your pitch timely and relevant. Doing research and tailoring your pitch to their audience's needs and interests can make you stand out among other pitches.