i love to do direct posts. But i love to do a sprinkle of indirect posts, both linking to something and not linking to something,. I believe both are equally important. You can still promote your lead magnet after you add value, or you don't have to promote it at all. Use this instead as an opportunity to nurture your audience and continue to build a relationship with them. The third and final strategy is especially important when you're just starting out. It's about interacting with people who you would consider to be your ideal customer.

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