
The Amy Porterfield Show
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
Latest episodes

Nov 24, 2021 • 1h 2min
#411: A Day-by-Day Sneak Peek Into My Work Week
Explore the intimate journey of an 8-figure business owner as they navigate a week filled with professional and personal challenges. Discover effective planning techniques, the intricate balance of work and relationships, and the art of teamwork in tackling creative projects. Dive into the struggle of decision fatigue and learn how adaptability can lead to growth. Reflect on team dynamics, the significance of work-life balance, and celebrate achievements, all while looking forward to a well-deserved getaway.

Nov 22, 2021 • 15min
#410: What Happens When A Launch Doesn’t Go As Planned
The host dives into the rollercoaster of navigating a disappointing launch, sharing personal anecdotes and revealing the emotional turmoil that often accompanies setbacks. She emphasizes the importance of resilience and learning from experiences rather than adhering to an all-or-nothing mentality. The discussion shifts to valuing the entrepreneurial journey itself, underscoring how true growth often emerges from challenges. Listeners are reminded that their business is not defined by failures but is shaped by how they respond to them.

4 snips
Nov 18, 2021 • 31min
#409: From Social Posts To Weekly Content: Create Your 3-Month Content Calendar Step-By-Step
Struggling with content creation? Learn how to whip up three months' worth of content in just hours. Discover how to pinpoint enticing topics that captivate your audience and incorporate seasonal promotions into your strategy. Find out the secret to creating a 'set-it-and-forget-it' routine for your content calendar. This workshop-style guidance even includes a free content calendar to streamline your planning. Say goodbye to content chaos and hello to a structured, engaging approach!

Nov 16, 2021 • 14min
#408: Burnout, Slowing Down, & How To Get Your Motivation Back
What To Do When You Just Don’t Want To WorkIt’s the calling card of entrepreneurship.Total flexibility. Time freedom. The ability to make your schedule and change your schedule.But in this episode, I want to talk about something a little less… organized.A little less concrete and more, well, reactive.If I’m being perfectly honest, there are times in my business that I just don’t want to work.There, I said it! And this is coming from a girl who completely adores my business, the work I get to do, and the people I work with. But the best way I can explain this feeling is simply, “I just don’t want to do anything.” I want to unplug from everything except The Real Housewives. I want to wipe my calendar clean. And I want to curl up with Scout and watch a few TikToks.10 years ago, this thought would trigger instant guilt or shame. “There’s so much work to be done!” “You’re the boss, Amy! Set an example, keep your word, don’t inconvenience others.”And so in the past, I’d ignore this feeling… pushing through and showing up to my day with a quarter of a tank.Dear friends, as entrepreneurs, when we’re living for the weekends (or dreading Mondays) we’re doing it wrong. (And my 9-5ers, I know your situation is different. I have a word of advice in this episode for you, too!)It’s important for you to be able to stop and not do anything. Because these feelings of not wanting to do anything are often screaming signs of burnout. Sometimes, you need to make time to not do anything. Even if it’s the middle of the week. You hear me? Flexibility is the beauty of being an entrepreneur and running your own business -- lean in. And if you’re wondering how, this one’s for you. In this episode, I’m sharing what I do now with feelings of resistance instead of freaking out and falling into a shame spiral.Including:
What I do to my schedule
How I know what to push and what not to
How I find time to really slow down
How to not judge yourself when you finally do take that time off
And the pep talk you probably need to hear right now
When you’re the boss, you get to decide what it means to be the boss. And that means trusting yourself and your capability to prioritize and make space so that you can show back up as a better partner, leader, friend, and entrepreneur. More patient. More present. More impact. So go ahead, my dear entrepreneur. Click to listen and then do it… take the days off. Here’s a glance at this episode...
[08:04] When you are your own boss, and you are calling the shots. Take some time for yourself when you get to that point of burnout. You don't always have to be on.
[09:38] The beauty of being an entrepreneur is that you can take time to wind down or do nothing. Being your own boss is a lot of responsibility and a lot of work. There are times when you just need to slow down and recharge.
[10:05] Another thing that has helped me not reach burnout is my 4 day work week. We all love the extra time and feel more relaxed and focused during our work week.
[11:53] You have permission to take more than a weekend off. You deserve it! After all, you are the boss!
Click here to listen!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Nov 11, 2021 • 44min
#407: Now & Then In Marriage And Business With Hobie Porterfield
Where Life, Love, and List Building MeetChoosing to start your own business can be one of the wildest, most beautiful, and sometimes scariest decisions you’ll ever make.But what about the people who share the kitchen that you now call an office?Those peeking in on you at 4am before you head into the office with a hot cup of tea and a kiss on the head?Those who listen intently, attempt to encourage and celebrate each tiny win wildly (even if they don’t totally understand what you’re talking about)Entrepreneurship doesn’t just affect the entrepreneur -- for better or for worse. It also influences the lives of those closest to you. In my own marriage, I can attest to how becoming an entrepreneur has both challenged and strengthened my relationship with Hobie.We often talk about the now and then and how our relationship has changed, how I’ve grown, and how entrepreneurship has really affected our lives.And in this episode, I’d love to invite you into the conversation.I’m sitting down with my favorite guest ever, Hobie, to discuss what’s changed in our marriage thanks to my business, and how you can protect, support, and grow your relationships as you build the business that frees you up to enjoy them.We talk about...
Where I struggled and the number one roadblock Hobie saw me come up against in the early days
What was the hardest part for Hobie as the spouse of someone starting an online business
Finances in our early days versus now, how we began to lean on one salary more than the other, and the challenges that came with that
Plus, a pep talk from Hobie to you
I hope this episode gives you the tools and encouragement to tackle the tricky parts head-on with the people you love the very most.(Because none of it matters without them, right?)Here’s a glance at this episode...Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Nov 9, 2021 • 15min
#406: The Great Facebook Outage Of 2021: What If Social Media Disappeared Tomorrow
The discussion dives into the chaos of the 2021 social media crash and its surprising impacts on businesses. A compelling personal story highlights how one strategic email led to a $17,000 result, showcasing the power of an email list over social media. Listeners learn why email marketing is a crucial asset, boasting impressive ROI figures. The episode also tackles common challenges entrepreneurs face in building their email audience and offers actionable tips to regain control of their business.

Nov 4, 2021 • 56min
#405: Overcome Overwhelm & Secrets To Being Your Own PR Rep with Susie Moore
In this engaging conversation, Susie Moore, a former Silicon Valley sales director turned life coach and author, shares her insights on overcoming overwhelm and promoting oneself as a PR powerhouse. She reveals strategies for scoring media features without hefty fees, including her own experiences landing placements with major outlets like Oprah and Forbes. Susie emphasizes the importance of a positive mindset and simplifying challenges, encouraging entrepreneurs to embrace discomfort while pursuing their audacious goals.

Nov 2, 2021 • 15min
#404: Why We Avoid Things In Our Business (& What To Do About It)
Kick Procrastination To The Curb And Make Peace With Your To-Do List You know those tasks in your business that feel like a reward?For me, it’s meeting with my leadership team or creatively strategizing for opportunities and projects we have coming down the line.Mmm-mmm. Pack my calendar with those tasks any day!But then there are some tasks that I see in Asana...and I would rather file taxes than tackle those during my day.So what ends up happening?I push those tasks off and off...and they linger and linger. You too? Well in this episode, we’re examining the things we don’t want to do in our business and why we don’t want to do them. While the beauty of being an entrepreneur is that you don’t have to do stuff you don’t want to do, it benefits you (and your business!) to examine WHY you avoid things or feel resistance around them. So in this episode, I’ll be covering:
How to examine whether your procrastination has to do with your insecurities. *gulp*
Things you can do to help get clear on whether that feeling of dread is something that’s truly serving you (which can be the case!) or if it’s getting in the way.
A simple challenge you can try out this week to assess resistance you’re feeling in your business and begin to grow the entrepreneurial muscles necessary to overcome them.
Plus, I’ll give you examples of dread that I experience in my own business and how I overcome them without white-knuckling and wearing myself out. So grab your headphones, set your task list aside for the moment, and let’s tackle this together. Here’s a glance at this episode...
[02:08] Is the outcome of this task going to outweigh the feeling of uncertainty of doing it?
[05:20] Are you dreading something because you feel insecure or is it genuinely not your thing?
[07:33] Check in with yourself after you've done the thing. Pay attention to how you feel afterwards. Pay attention to your audience. Did they love it?
[11:14] Change the sentence from “I have to record a podcast” to “I get to record a podcast.” Pay attention to what's coming up for you and learn where the resistance is coming from.
[12:37] Take the next step to notice where your dread or resistance is coming from and then ask why it's coming up for you.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Oct 28, 2021 • 44min
#403: 5 Tips To Kiss Tech Overwhelm Goodbye
Navigating technology in business doesn't have to be daunting! Discover five vital tips to wave goodbye to tech overwhelm, including the importance of choosing simple, effective platforms. Personal anecdotes reveal the pitfalls of complex tools, while recommendations for user-friendly options, like ConvertKit, make setup a breeze. A positive mindset proves essential for overcoming tech challenges, with strategies to prepare and seek support. Get ready to boost your confidence and simplify your tech journey!

Oct 25, 2021 • 1h 4min
#402: The Innovative Strategy For Avoiding Burnout With Jonathan Fields
In this engaging conversation, Jonathan Fields, founder of Spark Endeavors and host of The Good Life Project, shares insights on avoiding burnout through understanding one's unique 'sparkotype'. He discusses the growing epidemic of burnout among entrepreneurs and the crucial balance between work and personal life. Jonathan also reflects on valuable lessons from course creation and emphasizes the importance of self-awareness in aligning one's passions with their work. Listeners are encouraged to embrace their true motivations for a more fulfilling professional journey.