Online Marketing Made Easy with Amy Porterfield cover image

Online Marketing Made Easy with Amy Porterfield

Latest episodes

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Dec 23, 2020 • 40min

#353: Your Confidence Success Path for Showing Up Online with Ivirlei Brookes

Be your most confident self online in 2021 I recall the days of doing a Facebook Live when you couldn’t see how many people were tuning in. Talk about having an E.T. moment… “Is anyone out there?” Nowadays, when you show up Live online, you can see who is tuning in. Thank the Tech Gods! And while we can see a real-time number of who is joining in to soak up your guidance and expertise, that doesn’t make feeling an overwhelming sense of confidence a shoe-in. If you’re anything like me, I have to work at showing up confidently online.  My guest in this episode, Ivirlei Brookes, is a pro when it comes to showing up intentionally and radiating confidence. Ivirlei is a business and mindset coach with 10 years of experience in helping entrepreneurs just like you build their confidence.  She’s sharing her 5 step process, as well as some tangible action items that you can implement right away for increasing your confidence and showing up big and bold this year.  Time to show up with confidence, my friend! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’
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Dec 17, 2020 • 29min

#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly

How can I get traffic to my business for free?Enter… organic traffic strategies. (And I’ve got a few up my sleeve for you!)Definition of organic traffic: the visitors who land on your social platforms as a result of unpaid (“organic”) search results.And while I wish I could give you a magic bullet for growing your business with this marketing approach, that’s just not possible. Instead, what I’ll say is that with consistency and patience, you’ll reap the benefits of your efforts. In today’s episode, I’ll share three powerful strategies that will promote organic growth and traffic to your online business. These 3 strategies include:  Pitching yourself (don’t worry, I have a template for you to use) Indirect and direct social posts Going out and finding your ideal community members This episode is brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’
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Dec 10, 2020 • 29min

#351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down

 Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’
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Dec 7, 2020 • 42min

#350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer

Ready to perfect your pitch and *finally* sell with ease?What if I told you that you could statistically increase your chances of selling your product or service, even if you’re just starting out or have struggled with selling in the past? Well, I have 5 proven steps to help you do just that. This episode is a step-by-step to get you on the fast-track to selling your product like a pro all by perfecting your pitch!Now, I couldn’t talk about pitching without inviting the pitching expert of all experts, David Meltzer, onto the show.David is the expert when it comes to selling with ease. In this episode, he shares his 5 to Thrive for creating the absolute perfect pitch. These are 5 tangible strategies you need to implement into your pitch to make it sell and to make an impact.Be sure to stick around until the end because I take what David shares and give you the exact strategy to apply during your launch webinar pitches and beyond!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’
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Dec 3, 2020 • 47min

#349: The VA Solution: Your Step-By-Step Guide To Hiring & Successfully Working With A VA with Shannon Miles

Shannon Miles, an expert in hiring and working with Virtual Assistants, joins Amy to discuss the importance of hiring a VA for business growth, transitioning from corporate to entrepreneurship, delegating tasks, and considering financials when hiring and growing your company.
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Nov 25, 2020 • 52min

#348: How To Create *True* Wealth In Your Business (& Life) with Patrice Washington

Ready to create more abundance in your business? Have you ever been to an event where the speaker left you crying, laughing, and so inspired that you felt you could climb Mount Kilimanjaro all at the same time? Well, today’s guest is that kind of speaker and coach! Her name is Patrice Washington, and I am one lucky girl to call her a friend and have her on to share her expertise with you. Patrice is an award-winning author, transformational speaker, coach, and media personality.She was named one of “12 Inspiring Black Voices in Personal Development” by Success Magazine, featured on Forbes.com as one of “15 Inspiring Podcasts for Professionals of Every Stripe,” and highlighted by Entrepreneur.com -- to name a few impressive successes. She’s committed to empowering women to look at life through the lens of abundance and opportunity versus lack and scarcity, and redefine the term “wealth.”In this episode, we chat about her 6 Pillars of Wealth and how these pillars will help you uplevel your life and business. You might be surprised to find out that only one of these pillars is directly tied to money. Learn more about Patrice Washington's 6 Pillars of Wealth [12:57] Patrice created the six pillars to help people shift their beliefs and mindset about wealth, which will shift your actions and the results will come.  [17:26] Pillar #1: FIT is about becoming your best self and being physically and mentally fit.  [21:35] Pillar #2: PEOPLE is about creating relationships that matter.  [27:22] Pillar #3: FAITH (whatever that means to you personally) will prevent you from giving up right before you're about to succeed.  [30:49] Pillar #4: SPACE is important because your environment is everything.  [36:38] Pillar #5: WORK is about living your life's purpose.  [40:57] Pillar #6: MONEY is the last pillar. When your mind is cluttered, it's hard to accept the foundational truths about managing money. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’
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Nov 19, 2020 • 29min

#347: The ONE Thing All Successful Entrepreneurs Do For Time, Location, & Financial Freedom (And Why You Should Too!)

Discover the 3 P's of creating lasting habits for success as an entrepreneur. Explore the impact of habits on mental, emotional, physical, and entrepreneurial well-being. Learn practical tips for building morning and evening routines that lead to work-life balance and long-term success.
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Nov 12, 2020 • 44min

#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher

Because it’s been a minute since we’ve talked about podcasting as an entrepreneur… I decided to invite my dear friend, Jenna Kutcher, back on to have a little chit chat around podcasts, entrepreneurship, and how they work in unison to boost organic traffic. Jenna is a fellow lover of online marketing, runs a 7-figure business, and hosts a top-rated podcast.In this episode, we talk about how a podcast can support your business in more ways than just generating revenue. We’re also going to give you some behind-the-scenes lessons we’ve learned as podcasters.Whether you have a podcast or are thinking about starting one (or maybe you haven’t even thought about it but I’ve piqued your interest), you’re going to get so much out of this episode. A glance at how to use a podcast to drive traffic to your business [06:34] Jenna says that podcasting extends your brand in a way that isn't possible with social media alone. People are literally inviting you into their lives wherever they are.  [10:18] Jenna and I spill the beans on why we chose podcasts as our weekly platform.  [14:32] Any industry can benefit from starting a podcast -- yes, that means your industry too! [17:12] When first starting out, Jenna used her podcast along with content upgrades to convert listeners into subscribers by creating a new freebie for each episode.  [23:33] Jenna strategically plans out her episodes to tackle listener objections, shift mindsets, and educate potential buyers before she launches.  [27:08] When Jenna first started out, she asked a company she used called HoneyBook to partner with her to cover production costs. Learn her best tips for generating revenue when you are just starting out. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’
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Nov 5, 2020 • 38min

#345: The One Where We Make Business Legal Jargon Sexy with Ashley Kirkwood

Legally protecting your content and intellectual property is important stuff Attention all entrepreneurs: There’s a new law in town that’s a game-changer for your business… and you need to know about. Trust me when I say that this law is going to make your life a whole lot easier. And because I’m always on a mission to help you simplify your business, I invited an expert on to talk about this law (and so much more)!Ashley Kirkwood is a lawyer by trade with an impressive history of working for many prestigious law firms. She’s also an author, has been featured in many national media outlets, and runs a nonprofit with her husband. (She’s kind of a big deal.)In today’s episode, Ashley is going to share all that you need to know, step-by-step (a girl after my own heart), about this game-changing law. She’ll also talk about… What every creator should do before launching What to do if you realize you’re infringing on someone else’s work Keeping your Facebook group legal And so much more!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’
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Oct 29, 2020 • 37min

#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss

Do you ever feel like you’re in a content creation drought?I hear you, friend! And lucky for you, I’ve got a 5-step process for helping you identify your core content so you can say goodbye to that feeling for good. Sound too good to be true? Stick with me. If there’s one thing I’ve learned over the years of being an entrepreneur, it’s that being very clear on my core content is not only helpful in creating content across my brand, but it also helps me to be more present with my audience, and it helps to set me up as an expert in my industry. This is why, in this episode, I’m walking you through a 5-step process for identifying your core content, getting comfortable sharing the message of that content, and then how to adjust it as needed.Plus, I even share a hot tip to help you with your messaging and content even in times of uncertainty… hello, 2020!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

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