#410: What Happens When A Launch Doesn’t Go As Planned

Nov 22, 2021

The host dives into the rollercoaster of navigating a disappointing launch, sharing personal anecdotes and revealing the emotional turmoil that often accompanies setbacks. She emphasizes the importance of resilience and learning from experiences rather than adhering to an all-or-nothing mentality. The discussion shifts to valuing the entrepreneurial journey itself, underscoring how true growth often emerges from challenges. Listeners are reminded that their business is not defined by failures but is shaped by how they respond to them.

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INSIGHT

All-or-Nothing Mentality

An "all-or-nothing" mentality hinders both starting and continuing projects.
It causes premature discouragement when things don't go as planned, leading to negative self-talk and potential abandonment.

ANECDOTE

The 29029 Climb

Amy Porterfield shares her experience with the 29029 climb, initially backing out due to fear of failure.
She contrasts her approach with her friends' positive mindset, highlighting their success and inspiring her own shift in perspective.

ANECDOTE

The March 2021 Launch

Amy discusses her March 2021 launch, where she didn't hit her goals and experienced self-doubt.
She emphasizes the importance of shifting focus from solely revenue to also acknowledging effort and learning.

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From elementary school days and color-coordinated folders …

To my corporate days and making a name for myself as the girl with the checklists, the one you could depend on to know exactly what comes next…

I’ve always been a girl with a plan.

But I’ve learned, much to my dismay, that even when you have an airtight plan… things don’t always turn out the way you’d hoped. Especially in business. Especially when that business is your business.

So today, I want to talk about how to handle launches… promotions… or just moments in your business that don’t shake out according to plan. (From a girl who’s seen her fair share!) I’ll be sharing a moment from my own business that I won’t call a failure… but I definitely wouldn’t call a success.

It was a particular launch that I had sky-high hopes for (and a project plan that would make Clea and Joanna from Home Edit proud, proud, proud.)

But it still. didn’t. work. Not like I’d expected it to, at least.

I’m talking about the feelings, hindsight realizations, and, of course, the lessons learned from this (and many) failures (a.k.a unmet expectations) inside my business.

Plus, you know I have a word of encouragement and a little tough love for you, dear online entrepreneur, for those days where things don’t go exactly to plan in YOUR business.

Spoiler alert… your business isn’t defined by those moments. In fact, your business is *made* in those moments.

Here’s a glance at this episode... [0:54] I have discovered that I have an all or nothing mentality, and friend, it doesn’t serve me! [6:01] I want to start looking at things where I’m going to do my best and enjoy the journey, not just focusing on accomplishing things. It’s my new mission to enjoy the process, not the outcome. [7:39] Imagine adopting a mindset where you’re going to do the best you can, and just showing up and going through the process is just as important as the goal that you set. [11:02] Not hitting your number or your goal isn’t a failure. Remember that we make our own goals, and we are in it for the long haul. We are on this journey together.

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