
Lunch With Norm - The eCommerce & Amazon FBA Podcast
Rise of the Micro-Brands.
A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Latest episodes

Apr 19, 2024 • 1h 4min
How to prompt like a pro- A deep dive into LLM Prompting w/ Britton Upchurch - Ep - 577 - Lunch With Norm
Britton Upchurch, Founder of Perci, discusses powerful prompt tricks using AI for Amazon listings. Topics include misconceptions in prompting, optimizing language models, effective communication examples, AI performance improvement strategies, email personalization, JET GPT writing enhancements, and optimizing Amazon listings with AI tools.

Apr 19, 2024 • 47min
How to use AI for Video Creation & Editing w/ Vikram Chalana - Ep - 576 - Lunch With Norm
On today’s Lunch With Norm, we are with an engineer turned serial entrepreneur, Vikram Chalana! We discussed how to use AI for video creation & editing. Find out how AI helps in the world of videos. Our guest is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly & easily.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, an engineer turned serial entrepreneur, Vikram Chalana is here. Today, we discussed how to use AI for video creation & editing. He is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly & easily.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Apr 17, 2024 • 51min
Diversification within the Supply Chain w/ Steven Blustein - Ep - 575 - Lunch With Norm
On today’s Lunch With Norm, we are with the co-founder of both Gembah Inc and PrideBites Pet Products, Steven Blustein! We discussed diversification within the supply chain. Find out how long it takes to transition outside of your current supply chain. Our guest have owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the co-founder of both Gembah Inc. and PrideBites Pet Products, Steven Blustein is here. Today, we discussed diversification within the supply chain. He has owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Apr 16, 2024 • 1h 8min
My Favorite AI Tools and Software w/ Norm Farrar - Ep - 574 - Lunch With Norm
Norm Farrar, a serial entrepreneur, joins a LIVE Amazon Q&A on AI tools. They discuss AI-generated videos for marketing, China GPT evolution, challenges with AI in content creation, Colin Campbell's success story, and AI tools for Amazon sellers. Recommendations include SOP Box, PickWish, and e-content.ai.

Apr 16, 2024 • 56min
Behind the Beard - The Story of the Beard Guy w/ Norm Farrar - Ep - 573 - Lunch With Norm
On today’s Lunch With Norm, we are with an Amazon, e-commerce and online marketing expert, Norm Farrar! We discussed Behind the Beard - the story of the Beard guy. Find out how the bearded guy came to be. Our guest is passionate mentor who coaches those with any level of experience.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, an Amazon, e-commerce and online marketing expert, Norm Farrar, is here. Today, we discussed Behind the Beard - the story of the Beard guy. He is a passionate mentor who coaches those with any level of experience.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Apr 11, 2024 • 41min
Buy Back Time through Smart Delegation w/ Mike Abramowitz - Ep -572 - Lunch With Norm
On today’s Lunch With Norm, we are with the founder of Better Than Rich, Mike Abramowitz! We discussed buyback time through smart delegation. Find out how AI contribute to your business growth. Our guest has scaled six-figure businesses and non-profits to be run without him so he can experience the freedom he desires.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the founder of Better Than Rich, Mike Abramowitz is here. Today, we discussed buyback time through smart delegation. He has scaled six-figure businesses and non-profits to be run without him so he can experience the freedom he desires.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Apr 10, 2024 • 55min
How to Give ChatGPT Access to Your Favorite Apps w/ Bryan McAnulty - Ep - 571 - Lunch With Norm
Bryan McAnulty, Founder of Heights Platform, discusses giving ChatGPT access to apps and creating custom GPTs for business tasks. Topics include optimizing workflows, AI course giveaway, automating data transfer, and exploring Colin Campbell's entrepreneurial journey in Start Scale Exit Repeat.

Apr 10, 2024 • 57min
Using Custom Creative to get an ACoS edge in PPC w/ Chris Rawlings - Ep - 570 - Lunch With Norm
CEO of Sophie Society, Chris Rawlings, shares insights on using custom creative in PPC, focusing on engaging content for Amazon ads. The episode discusses the significance of video over text ads, optimizing video creatives for impact, and upcoming Amazon PPC event with mentorship.

Apr 8, 2024 • 1h 2min
HE+RO Branding for Ecommerce: Leveraging AI for Creative at Scale w/ Amara Omoregie and Jace Brown - Ep - 569 - Lunch With Norm
On today’s Lunch With Norm, we are with a creative director and CEO of FullStack agency, Amara Omoregie and Jace Brown! We discussed HE+RO branding for e-commerce: leveraging AI for creativity at scale. Find out how HE+RO Branding uses AI for e-commerce creativity. Our guest trained internal teams such as Digital Marketer and Hubspot, and is a certified agency partner for both as well as Proposify, Databox, Google, and more.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Apr 1, 2024 • 1h 5min
30 Days Of Emails That Sell And Compel…Done In 3 Minutes w/ Jon Benson - Ep - 568 - Lunch With Norm
On today’s Lunch With Norm, we are with one of the top copywriters and sales copy strategists in the world, Jon Benson! We discussed 30 Days Of Emails That Sell And Compel. Find out why are prompts not the answer to AI and copy. Our guest is a pioneer in the AI copy movement and the creator of the video sales letter.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, one of the top copywriters and sales copy strategists in the world, Jon Benson is here. Today, we discussed 30 Days Of Emails That Sell And Compel. He is a pioneer in the AI copy movement and the creator of the video sales letter.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
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