Lunch With Norm - The eCommerce & Amazon FBA Podcast
Warning to Amazon Sellers... Amazon is About to Change Forever | Steven Selikoff | Ep. 612
Aug 12, 2024
Steven Selikoff, founder of the Product Development Incubator, warns that Amazon's dynamic landscape is set for major shifts. He discusses the emergence of direct sales from Chinese factories, emphasizing the need for sellers to adapt to rising competition from platforms like Timu and Shein. Selikoff also highlights the evolution of the shoe industry and the importance of quality control. Listeners learn proactive strategies for thriving in this new environment and the significance of mentorship and product differentiation in staying ahead.
01:00:43
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Quick takeaways
- The direct selling strategies employed by factories on Amazon are reshaping e-commerce, forcing sellers to adapt quickly to heightened competition.
- Logistics and fulfillment efficiency are critical for sellers to succeed as they navigate the evolving landscape influenced by new marketplaces and consumer preferences.
Deep dives
Shift in E-Commerce Dynamics
The e-commerce landscape is undergoing a significant transformation as more factories begin to sell directly on platforms like Amazon. This shift allows consumers to purchase products at lower prices directly from manufacturers, altering traditional market dynamics. With factories previously restricted from selling on these platforms now gaining access, the competitive environment is intensifying. As a result, sellers must adapt to a landscape where customers have numerous options beyond established retailers.
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