Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar
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May 6, 2024 • 52min

Visibility on Amazon: Strategies for Boosting Traffic and Sales w/ Larisa Herbai - Ep - 582 - Lunch With Norm

On today’s Lunch With Norm, we are with the CMO and co-founder of intelliRANK, Larisa Herbai! We discussed the visibility on Amazon: strategies for boosting traffic and sales. Find out what are some effective strategies for improving organic ranking on Amazon. Our guest offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, the CMO and co-founder of intelliRANK, Larisa Herbai is here. Today, we discussed the visibility on Amazon: strategies for boosting traffic and sales. She offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
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Apr 30, 2024 • 48min

A Broke college dropout turned multi-million dollar business owner w/ Chandler Bolt - Ep - 581 - Lunch With Norm

On today’s Lunch With Norm, we are with an investor and the CEO of SelfPublishing.com, Chandler Bolt! We discussed a broke college dropout turned multi-million dollar business owner. Find out why should entrepreneurs and sellers write a book. Through our guest books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, an investor and the CEO of SelfPublishing.com, Chandler Bolt is here. Today, we discussed a broke college dropout turned multi-million dollar business owner. Through his books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
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Apr 29, 2024 • 56min

Google March AI Update and What it Could Mean for How Amazon Treats AI Content w/ Jonathan Gillham - Ep - 580 - Lunch With Norm

Jonathan Gillham, Founder and CEO of Originality.AI, discusses the Google March AI update and its implications for Amazon's handling of AI content. Topics include ethical challenges in AI content creation, AI-generated content on Amazon, and Google's impact on the search industry. The podcast also explores AI technology in content creation and efficient tools for identifying AI-generated content.
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Apr 29, 2024 • 48min

Using emotional copy to Improve Conversion w/ Benjamin Webber - Ep - 579 - Lunch With Norm

On today’s Lunch With Norm, we are with an Amazon seller since 2015, Benjamin Webber! We discussed using emotional copy using to improve the conversation. Find out Amazon’s use of Q&A in ranking. Our guest and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, an Amazon seller since 2015, Benjamin Webber is here. Today, we discussed using emotional copy using to improve the conversation. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
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Apr 23, 2024 • 51min

Amazon Influencer Marketing in 2024 w/ Karandeep Mehta - Ep - 578 - Lunch With Norm

On today’s Lunch With Norm, we are with the founder of Perci, Britton Upchurch! We discussed how to prompt like a pro - a deep dive into LLM prompting. Find out what are the most powerful prompt tricks. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, the founder of Perci, Britton Upchurch is here. Today, we discussed how to prompt like a pro - a deep dive into LLM prompting. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
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Apr 19, 2024 • 1h 4min

How to prompt like a pro- A deep dive into LLM Prompting w/ Britton Upchurch - Ep - 577 - Lunch With Norm

Britton Upchurch, Founder of Perci, discusses powerful prompt tricks using AI for Amazon listings. Topics include misconceptions in prompting, optimizing language models, effective communication examples, AI performance improvement strategies, email personalization, JET GPT writing enhancements, and optimizing Amazon listings with AI tools.
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Apr 19, 2024 • 47min

How to use AI for Video Creation & Editing w/ Vikram Chalana - Ep - 576 - Lunch With Norm

On today’s Lunch With Norm, we are with an engineer turned serial entrepreneur, Vikram Chalana! We discussed how to use AI for video creation & editing. Find out how AI helps in the world of videos. Our guest is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly & easily.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, an engineer turned serial entrepreneur, Vikram Chalana is here. Today, we discussed how to use AI for video creation & editing. He is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly & easily.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
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Apr 17, 2024 • 51min

Diversification within the Supply Chain w/ Steven Blustein - Ep - 575 - Lunch With Norm

On today’s Lunch With Norm, we are with the co-founder of both Gembah Inc and PrideBites Pet Products, Steven Blustein! We discussed diversification within the supply chain. Find out how long it takes to transition outside of your current supply chain. Our guest have owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, the co-founder of both Gembah Inc. and PrideBites Pet Products, Steven Blustein is here. Today, we discussed diversification within the supply chain. He has owned and operated businesses that have designed, manufactured, and sold millions of consumer products from all over the world.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
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Apr 16, 2024 • 1h 8min

My Favorite AI Tools and Software w/ Norm Farrar - Ep - 574 - Lunch With Norm

Norm Farrar, a serial entrepreneur, joins a LIVE Amazon Q&A on AI tools. They discuss AI-generated videos for marketing, China GPT evolution, challenges with AI in content creation, Colin Campbell's success story, and AI tools for Amazon sellers. Recommendations include SOP Box, PickWish, and e-content.ai.
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Apr 16, 2024 • 56min

Behind the Beard - The Story of the Beard Guy w/ Norm Farrar - Ep - 573 - Lunch With Norm

On today’s Lunch With Norm, we are with an Amazon, e-commerce and online marketing expert, Norm Farrar! We discussed Behind the Beard - the story of the Beard guy. Find out how the bearded guy came to be. Our guest is passionate mentor who coaches those with any level of experience.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, an Amazon, e-commerce and online marketing expert, Norm Farrar, is here. Today, we discussed Behind the Beard - the story of the Beard guy. He is a passionate mentor who coaches those with any level of experience.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

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