The MarTech Matrix
Sean Simon
The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories. Finding the right, best solution can take months from the beginning of the search until selection. This podcast, it’s content, and our platform are designed to help expedite the entire process because time is money and neither is more precious than the other.
Episodes
Mentioned books
Jan 21, 2024 • 23min
Harnessing AI to Decode Customer Identity and Forge Stronger Brand Connections
Krateo AI helps businesses capture meaningful data from website visitors and reduce Customer Acquisition Costs (CAC) by identifying website leakage and providing email and demo data. They differentiate themselves by offering demographic profiling, behavior analysis, and accurate information through machine learning and AI. Their long-term vision is to become a generative AI recommendation machine. They discuss the challenges of cookies in marketing, competition in the identity resolution space, and their plan to customize solutions for different customers.
