The MarTech Matrix

Discover how Synapbox revolutionizes market research by utilizing AI to analyze biometric markers and gather consumer feedback. Learn how brands can improve storytelling and messaging through automated feedback loops and biometric reactions. Explore the shift towards digital solutions in market research post-pandemic for enhanced efficiency.

Explore how Rokt is helping e-commerce brands enhance margins by utilizing first-party data and dead space on websites. Learn about strategic ad placement, maximizing revenue, and improving ad experience through data sharing. Discover the potential of monetizing post-checkout pages and targeting consumers effectively.

Podcasting and audio advertising growth, challenges, and opportunities. Personalization boosts campaign effectiveness. Automation and AI improve ad performance. Disparity in ad spend and audio consumption. Future of audio advertising and marketing landscape.

The podcast discusses the importance of website experience in e-commerce, emphasizing the role of WebEyez in identifying and solving friction points. It explores the difference between WebEyez and traditional analytics tools, focusing on user engagement and issue patching. The significance of user experience for conversion rates and customer retention is highlighted, along with insights into setup and ongoing support. Various chapters cover topics such as optimizing website performance, alternative login methods, and revenue loss prevention due to website friction.

This podcast delves into the challenges and opportunities of tracking, measuring, and optimizing connected TV advertising, focusing on how NeonPixel enables performance marketers to tap into this lucrative channel. Success stories and insights are shared, highlighting the potential growth and scalability of CTV advertising. The long-term vision for NeonPixel is to refine algorithms and audience targeting to establish TV as a true performance marketing channel.

The podcast delves into the integration of digital technology in out-of-home advertising, emphasizing the use of mobile data for audience targeting. It discusses merging traditional and digital buying activities, positioning out-of-home as a valuable addition to digital media plans. The conversation also covers insights into navigating discussions with different buyers, launching campaigns quickly, and adapting creative for out-of-home.

Michelle Bacharach, CEO of FindMine, discusses using AI in retail to enhance customer experience. Topics include consumer behavior shifts, AI in personalization, measuring success beyond conversion, and FindMine's future. She explains how AI helps improve shopper experiences, identify strategic products, and manage AI technology in retail. Bacharach emphasizes the need to consider margin and long-term brand health in measuring success.

Podcasting is an underutilized medium with great potential for advertisers. The audio advertising landscape lacks a one-stop solution for marketers. Audio Hook was created to address the challenges in buying and measuring audio inventory. Marketers need to leverage all audio channels to reach their target audience effectively. Audio advertising is cost-effective with high recall and low ad saturation.

Siggi Rakovich, Founder and CEO of Hunch, discusses how their automation platform helps marketers scale social creative easily. They address challenges like creative fatigue and personalized creative in the social media landscape. Hunch automates creative assets' production and distribution, saves time, and improves workflow efficiencies. The platform's roadmap focuses on data-driven insights to efficiently produce and deliver creative. Hunch has helped various industries scale their campaigns and achieve better performance. The conversation explores the changing demands in marketing and more.

Prescient helps marketers feel confident in cross-channel measurement and media allocation. The platform allows for real-time campaign performance predictions and optimizations. Prescient differentiates itself by focusing on top-of-funnel measurement and optimization. The roadmap for Prescient includes expanding into different e-commerce platforms and verticals.