The MarTech Matrix

The Rise of Audio Media: A Goldmine for Targeted Advertising

Mar 16, 2024
Podcasting and audio advertising growth, challenges, and opportunities. Personalization boosts campaign effectiveness. Automation and AI improve ad performance. Disparity in ad spend and audio consumption. Future of audio advertising and marketing landscape.
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Episode notes
1
Introduction
00:00 • 4min
2
Evolution of Podcasting Technology Solutions for Advertisers
04:10 • 13min
3
Effectiveness of Personalized Audio Advertising Strategies for Businesses
17:06 • 3min
4
Enhancing Audio Ad Engagement Through Authentic Location References
20:08 • 7min
5
Enhancing Creative Brand Integrations in Podcast Advertising
26:47 • 2min
6
Challenges and Opportunities in Audio Advertising: Data, Automation, and Budget Allocations
28:55 • 3min
7
Exploring the Future of Audio Advertising in the Evolving Marketing Landscape
31:34 • 3min