Living The Red Life

Are you stuck in the hamster wheel? Or are you creating the hamster wheel? Fresh off a successful event in Miami, Rudy is coming in red hot with advice on how successful entrepreneurs should be creating new hamster wheels – machines that people can run for them.Are you working ON your business or are you working IN it? And how can you learn to tell the difference in your daily tasks? Join the Man in Red as he encourages you to really look at what you're doing and where you're spending your time. Tear down the wheel if you have to. Build a new wheel. Hire someone smarter than you and learn the power of automation in your business. If you run on your own hamster wheel too fast for too long, chances are you'll crash and your business will suffer. Rudy's ruthless approach to evaluating your own time spend is a game changer. Please join us in Wonderland."The key to building a successful business is building a machine that continues to run, that's efficiently run, and then finding people to run it for a continued, prolonged period of time." ~ Rudy MawerIn This Episode:Understanding the business skill of creating your own hamster wheelsHow to work ON your business and not IN itAre you optimizing your own time in terms of ROI?Automation: how to outsource what you do when screening new clientsWhy you need a good mentor to support you as you critique yourself Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Only a Handful Of Companies Make It To The 1 Billion $ Mark. Rudy believes that one of the best ways to learn is to study Billion $ Brands, the outliers, and reserve engineer how they did it.In today's episode, Rudy does exactly this, the incredible story of a world-leading apparel brand - Reebok. Join its founders Joe Foster and Rudy as they dive into the story and how they once conquered Nike and Adidas to race to the top. Learn the lessons going from 9 million to 900 million in just 4 years, how they expanded globally, and the failures along the way.During this episode, Rudy breaks down practical lessons Joe and Reebok experienced you can apply to any new or small business, and, the lessons that kept Reebok on track over several decades before Joe's exit. Just a few gems you'll learn in this episode include:The growth from 9 million to 900 million in 4 years (crazy!)The ups and downs of a global, billion-dollar $ brand.The BIG breaks, and big setbacks during Reebok's journey,Everyday lessons you can take from the giants, and apply to your business or start-up.What's happening now for Reebok?What's next for Joe, the founder, and what he's working on right now (Maybe you can help with?!)Grab your favorite Reebok swag and take a seat, this episode is a sprint to the top! (Literally!)Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

What can we learn from our favorite celebrity influencers? Our Man in Red Rudy Mawer gets to rub shoulders and work with some of the major industry players, from sports stars to entrepreneurs and everyone famous in between. And today he's sharing what he's learned from being in the same room as these game-changers with us!What are the traits that a celebrity marketer like Rudy is able to identify in A-list influencers? People like Richard Branson, Floyd Mayweather Jr., Hulk Hogan, and Les Brown? Rudy has identified the 5 key things that all his celebrity friends share. Learn how to live the character 24/7 if you really want to live the dream. Double down on that with an obsession showing you're passionate about your work. Always keep the 'deal flow' flowing, even if not every business opportunity works out. And value your time. Right now there's no smarter way to value your time than by listening to today's red hot episode, also filled with some personal insights on Rudy's move to Miami and how he separates success from what it means to 'be a good person'. This one's a cracker! Come on in, Wonderland is waiting for you. "One of the biggest traits that I see in all of the celebrities I work with is an obsession around what they do." ~ Rudy MawerIn This Episode:Understanding WHY you need to be OBSESSEDLiving the Character, Living the DreamWhat does your Lifestyle of Success involve?How to Value Your Time (Becoming Disciplined)Appreciating Deal FlowConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Are you ready to keep an open mind and learn from one of the greatest personal branding experts alive? Trigger warning! It's Donald Trump. Love him or hate him, if you've watched his documentary or spent any time understanding his journey as an entrepreneur, you'll have to admit that the way he's built his personal brand has been pretty fascinating, from The Apprentice and "You're Fired" all the way to The White House and President of the United States.Having a strong personal brand can open lots of doors for you, from business partnerships to product endorsements, and from podcasts to TV and affiliate deals. So how are you thinking about growing your personal brand so that it can lead to greater business opportunities?For Donald Trump, fixing the ice rink in New York's Central Park wasn't about making money. It was a chance to enhance his reputation with New Yorkers and in turn, Americans. When you have an air of success and ambition about you, good people will be drawn to you and want to work with you. Learn how to create the perfect narrative for your brand in this controversial and coherently argued episode of Living The Red Life that proves yet again why Rudy Mawer's analytical marketing mind is one that we are lucky to have access to. It's the Red Pill, it's Wonderland. It's all here, come and get it!"What will I invest in myself to grow my brand and personal brand, even if it doesn't have a direct ROI?" ~ Rudy MawerIn This Episode:Why you need a personal brandHow Trump reverse engineered his personal brand growth (using controversy)Rudy's personal approach to taking his personal brand to the next levelHow to be intentional about the projects you choose to grow your reputationHow Donald Trump used to leak stories to the pressHow do you create the perfect narrative for your brand?Understanding how to monetize your fame and controversy Being more controversial and polarizing in your messagesThe importance of playing big and going 'all in'Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Discover the importance of big picture thinking and learn from Elon Musk's strategies. Find creative inspiration, explore parallel opportunities, and envision your business as a $100 million company. Create a future vision for personal growth and join upcoming events.

How do webinars work, exactly? Rudy is going straight to the top to find out! Please meet the man on the webinar throne, 'The Webinar King', Jason Fladlien.Today Jason is giving advice that is worth its weight in gold on how to structure your webinar so that you lead with value, show authenticity, and then make those big sales.Jason Fladlien has recently helped Alex Hormozi, been brought in to train ZOOM employees on their own software, and he's been in the information, coaching, affiliate, and software space since 2008 when he first understood the novelty factor of live on-screen interaction.From the nuts and bolts of how to price your webinar and target the serious 20% of customers willing to spend money on your offer, to what you do before the webinar airs (and then most importantly what you do after), this is a veritable masterclass on how to engage with your ideal customer, make money, and grow your brand. There's a fascinating psychological framework that underpins the success of a good webinar and Rudy is smart to access Jason's thoughts on how best to get your webinar clients to commit to the offer. Learn what you can from 'The Webinar King' - this is Red Life content at its royal best!"That's how I always look at my webinars Rudy: my goal is to help you make the decision that is best for you." ~ Jason FladlienIn This Episode:Welcome to The Webinar King's Journey to SuccessThe power of webinars to engage with your customer (and build your brand)How webinars work (and where you can make your money)Using the webinar replay to lure and lock in your new clientWho do webinars work for?How should you price your webinar?Why 'done is better than better'Connect with Jason Fladlien:Buy Jason’s book - One to Many: The Secret to Webinar Success: Fladlien, Jason: 9781544500621: Amazon.com: BooksWebsite - Jason FladlienYouTube - Jason Fladlien - YouTubeConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

How do you get into live events? Bill Hauser is a brilliant marketer himself (all dressed in blue!) who built his company to over $30 million in recurring revenue, with a $70 million plus valuation! He started making sales for Yellow Pages online (before it went bankrupt) and was quick to learn the value of an irresistible offer in the right niche. He's been able to transform legal businesses with his law firm coaching and marketing company, SMB Team.Bill Hauser clearly has Rudy's respect and in this back-and-forth interview, it's clear to see why. Even though Rudy is living the Red Life, there are lessons to be learned from Blue as Bill shows us how he goes about creating culture in his company and how he prioritizes setting his company vision above all else. There's advice on where to start if you're looking to get into live events, the power of paid advertising, and how to create urgency with your webinar. Learning how to sell and then learning how to scale starts here. Join us in Wonderland - once you've taken the Red Pill!"Most of the success we've seen is because this is a business transformation offer." ~ Bill HauserIn This Episode:The importance of learning how to sell + having a great offerHow Bill got good at selling to lawyers with a business transformation offerThe power of live events with the right celebrity speakersAre in-person or virtual events a better way to go? How to get into live events with a multi-day webinarCreating urgency around your live eventHow do you create and measure event anticipation? The power of paid advertising Team building lessons (why talent is a risk)Why your culture is your biggest asset Connect with Bill Hauser:Instagram - Bill Hauser (@billhauserbiz) • Instagram photos and videosYouTube - Bill Hauser - YouTubeConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

What does the future of money look like? We don't need to look into a magic crystal ball when we have someone as financially astute as Gary Cardone in studio! Today Gary is sharing his wealth of wisdom with Rudy and the rest of us lucky to be living the Red Life! Look around and you'll see that the brightest young business minds are forging careers in biogen, crypto, and AI.And with a BlackRock Bitcoin ETF (exchange-traded fund) likely to soon be approved, if you are holding on to crypto, Gary is asking you to consider how you are protecting it.The advice for the entrepreneur out there is that it's not just about earning in digital currency, it's about investing wisely too. Remembering to focus on the "boring stuff" as you scale in a shifting market is advice that is worth its weight in gold. Or rather, worth its weight in crypto! Please join us on an exhilarating look into the future functionality of money with a man with a vision and understanding of how financial systems work he may as well have a crystal ball.  There's a lot of money and, more importantly, intellectual capital, moving into the (crypto) space." ~ Gary CardoneIn This Episode:Where are the smartest minds and money all going?Are we still too early for Bitcoin?Unpacking BlackRock's allocation of BitcoinWhat's next for Gary Cardone?How do you leave $1 million in Bitcoin in inheritance without the tax man taking it all?The importance of getting a good report on your crypto position (how Gary can help you)Resources:Contact Gary (if you’re holding lots of crypto) - gary.cardone@node40.comConnect with Gary Cardone:X - Gary Cardone (@GaryCardone) / XInstagram - https://www.instagram.com/thegarycardone/Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

How can you 10X your sales game? Whether you're selling online, over the phone, or even door-to-door, you need to understand the psychology of marketing to empower you as a salesperson. And today our man in red is offering us 6 Hidden Psychological Triggers To Sell ANYTHING!How do you understand your customer's pains and desires so that you can ease their pain and fuel their desire? How much thought have you given to understanding their belief system before hitting them with the hard sell?There's a lot of work to do to understand your customer if you want to 10X your sales and services. From creating influence to understanding where they are in their buyer's journey, Rudy is laying it down for us with his 6 pillars that are absolute genius in establishing a strong foundation from which you can start marketing. The hard work has already been done. Ethical persuasion and increased sales are yours to be had. It all starts here, this side of Wonderland, where the pillars are made of marble granite and we are winning with marketing industry secrets that we're giving away for our Red Life rockstars. Please join us. "First thing is understanding where the people are at." ~ Rudy MawerIn This Episode:What is the belief system of your customer?What is your customer's intent? Where are they in their buyer's journey?What is your customer's mindset around making a purchasing decision?How are you influencing a buyer's behavior?How are you creating an identity that they want to fall into to sell your products easier?How well do you understand your customer's pains and desires?Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Extreme Ownership! What does it look like and mean to you? Or rather, in what ways do you still consider yourself to be a victim?Rudy Mawer is red hot today, pointing out the pitfalls of the victim mentality that has crept into our modern society, imploring us to overcome our limiting beliefs as we take extreme ownership of our lives. This starts with a philosophical appreciation that life is happening FOR us, not TO us, and that there is always opportunity in crisis. Learn how the sharpest entrepreneurial minds have been able to train their staff to take extreme ownership of their tasks as your company moves towards a common goal.If it's good for the Navy Seals, chances are that it's good for you and your business too. The world needs positive thinking. Ditch the victims around you and surround yourself with the people who will push you to greatness. Learn how you can up your game in this inspiring episode of Living The Red Life, this side of Wonderland. Please join us. "Understanding and training your staff to have this extreme ownership is gonna be one of the best core traits and core values you can have in your company." ~ Rudy MawerIn This Episode:What is extreme ownership?How can I spot the victim mentality that pervades our modern society?How to embrace extreme ownership for increased success (for you and your staff)Getting your team to understand (and then own) the missionLearning that Life is happening FOR you, not TO youAppreciating that things are never quite as bad as they seemResources:Book - Amazon.com: Extreme Ownership: How U.S. Navy SEALs Lead and WinConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer