

Living The Red Life
Rudy Mawer
Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.
Episodes
Mentioned books

Jan 18, 2024 • 14min
Why Hobbies & Dead Time Are Killing Your Goals
In this thought-provoking episode of "Living the Red Life," Rudy Mawer tackles a rarely discussed yet crucial topic: the impact of hobbies on financial success and productivity.Rudy delves into how successful entrepreneurs manage their hobbies and dead time, contrasting this with the habits of less successful individuals. This episode is a deep dive into balancing work, fun, and the importance of structuring your day to align with your life goals.---Key Topics Covered:The Productivity Paradigm: Understanding the importance of maximizing every minute, and how 'dead time' can hinder life progress.Hobbies vs. Success: Exploring the relationship between the hobbies one chooses and their level of success, particularly financial freedom.Entrepreneurial Time Management: Insights into how successful entrepreneurs structure their day, focusing on minimizing dead space and maximizing productivity.The Trap of Mundane Tasks: Discussion on how mundane tasks and unstructured time can consume a significant portion of one’s life.Reevaluating Hobbies: The importance of choosing hobbies that serve your goals and how they fit into a successful lifestyle.Time Management Strategies: Practical advice on structuring your day, prioritizing tasks, and aligning activities with your life and financial goals.Intentional Living: Emphasizing the need for intentional living and structured time management for long-term success.---Key Takeaways:Value Your Time: Recognizing the importance of how you spend each minute is crucial for success.Quality Over Quantity: It’s not about having no hobbies, but choosing those that align with and support your goals.Structure is Key: Successful people structure their time intentionally, including work, hobbies, and relaxation.Avoid Dead Space: Identifying and minimizing unproductive dead space can lead to significant improvements in productivity and success.Intentional Hobbies: Hobbies should be purposeful and in moderation to support rather than detract from your goals.---Join Rudy Mawer in this episode of "Living the Red Life" as he provides insights and actionable advice on managing time effectively, choosing the right hobbies, and structuring your day for maximum productivity and success.---Subscribe for more insightful episodes and join our community for ongoing discussions and updates!#LivingTheRedLife #TimeManagement #Productivity #RudyMawerPodcast #Entrepreneurship #SuccessMindset #HobbiesAndSuccess---Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Jan 15, 2024 • 28min
Buying Businesses for Zero $ w/ Roland Fraiser
In this captivating episode of "Living the Red Life," host Rudy Mawer is joined by Roland Fraiser, a luminary in the field of business growth and development.Roland shares his extensive experience in mergers and acquisitions, providing listeners with valuable insights into how acquiring and merging companies can be a game-changer for business growth.---Key Topics Covered:Roland’s Journey: Starting from real estate at 18, moving into raising capital, securities, and finally mastering mergers and acquisitions.Mindset Shift in Business: Rudy and Roland discuss the importance of mindset in business, emphasizing how a strategic shift can lead to significant growth and success.Growth through Mergers and Acquisitions: An exploration of how companies like Tesla, Apple, and Google have grown by acquiring other businesses, acquiring new capabilities, and expanding their product lines.Simplifying Business Challenges: Understanding how acquiring a working business can eliminate the challenges of starting from scratch, such as finding customers, building systems, and assembling a team.Advice for Entrepreneurs: Roland provides practical advice for those tired of working as employees or contractors, suggesting they acquire profitable businesses instead of starting new ones.Financing Acquisitions: Insights into financing the acquisition of businesses without personal capital or credit.Learning from Experience: Rudy shares his journey, including the complexities and lessons learned from his initial business ventures, leading to the development of a more streamlined approach to deals.---Key Takeaways:Leverage Acquisitions for Growth: Acquiring existing businesses can be more efficient and less risky than starting new ones.Mindset Matters: A strategic mindset shift can significantly impact your business's growth trajectory.Creative Financing: There are numerous ways to finance business acquisitions without personal investment or risk.Experience is Invaluable: Learning from early business experiences can lead to more effective and simplified business strategies.---Join Rudy Mawer and Roland Fraiser in this episode of "Living the Red Life" as they delve into the nuances of business growth through mergers and acquisitions, offering actionable insights for entrepreneurs and business owners looking to scale their operations.---Subscribe for more insightful episodes and join our community for ongoing discussions and updates!#LivingTheRedLife #BusinessGrowth #MergersAndAcquisitions #RudyMawerPodcast #RolandFraiser #Entrepreneurship #BusinessStrategy---Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Jan 11, 2024 • 24min
Why Your Marketing Sucks! (& How To Fix It!)
In this dynamic episode of "Living the Red Life," host Rudy Mawer dives into a critical aspect of business success: marketing.Rudy shares his expertise in social media and direct response marketing, addressing why many marketing strategies fail and how to turn them around. With over a decade of experience and having helped thousands of clients, Rudy aims to transform your marketing from a point of frustration to a powerful tool for business growth.---Key Topics Covered:The Reality of Marketing: Understanding why marketing often fails and the frustration it can cause for businesses.Rudy's Marketing Expertise: Drawing from Rudy's ten-plus years as a leading expert in social media and direct response marketing.Building an Expert Audience: Insights into how Rudy built his marketing expertise by helping thousands of clients.Turning Marketing Tides: Strategies for transforming ineffective marketing into a significant, influential aspect of your business.Marketing as a Powerful Skill: Emphasizing the importance of marketing as a skill set and its impact on business growth.---Key Takeaways:Mastering Marketing: Recognize that effective marketing is a skill that can be developed and refined over time.Understanding Failures: Learn to identify why certain marketing strategies don't work and how to pivot for success.Influence of Marketing: Realize the immense potential marketing holds in influencing business success.Long-Term Growth: Discover how long-term dedication to developing marketing skills can lead to sustained business growth.Expert Insights: Gain valuable insights from Rudy’s extensive experience and success in the marketing field.---Join Rudy Mawer in this episode of "Living the Red Life" as he provides essential insights and actionable strategies to overhaul your marketing approach, turning it from a point of frustration to one of your greatest business assets.---Subscribe for more insightful episodes and join our community for ongoing discussions and updates!#LivingTheRedLife #MarketingSuccess #RudyMawerPodcast #SocialMediaMarketing #DirectResponse #BusinessGrowth #MarketingStrategies---Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Jan 8, 2024 • 27min
Mastering Team Growth with Guest: Cameron Herald
In this insightful episode of "Living the Red Life," host Rudy Mawer welcomes Cameron Herald, an esteemed expert in team operations and growth. Cameron brings his wealth of experience to the table, offering invaluable advice for entrepreneurs and business leaders, especially those in the crucial phase of scaling their teams from small to medium size.Key Topics CoveredThe Value of an Executive Assistant: Cameron emphasizes the importance of delegating low-value tasks, especially for business leaders in small companies, to focus on high-impact activities.Operational Insights from a Pro: Rudy expresses his admiration for Cameron's expertise in operations and team management, setting the stage for a deep dive into these crucial aspects.Leadership Challenges Across Company Sizes: Cameron discusses the evolving challenges leaders face as their companies grow, referencing his experience coaching top executives like the CEO of Sprint.Personal Evolution Alongside Business Growth: The conversation touches on the necessity of personal development for business leaders as their companies expand and change.Scaling Teams in Growing Companies: Cameron offers insights on the skillsets needed as a company grows, highlighting situational leadership, coaching, delegation, and handling conflict.Hiring for Growth Phases: Advice on hiring strategies for different stages of business growth, emphasizing the need for versatile team members who can manage ambiguity and rapid change.Key TakeawaysDelegation is Key: Outsourcing low-level tasks is crucial for leaders to focus on high-impact decisions.Adaptable Leadership: Leaders must evolve personally as their business grows, adapting their leadership style to the company's changing needs.Skill Development for Scaling: Developing 'soft skills' like coaching, delegation, and conflict resolution is vital as businesses grow.Strategic Hiring: In early growth stages, hire versatile individuals who can handle multiple roles and quickly adapt to changes.Navigating Business Evolution: Understand that the strategies and team structures that work at one stage may need to be reevaluated as the company grows.---Join Rudy Mawer and Cameron Herald in this episode of "Living the Red Life" as they delve into the nuances of building and scaling effective teams, offering actionable insights for entrepreneurs looking to elevate their business operations.---Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Jan 4, 2024 • 21min
Your Success Circle - Key to Growth?
In this thought-provoking episode of "Living the Red Life," host Rudy Moore delves deep into the concept of building and nurturing your personal and professional circles for success. Rudy emphasizes the impact of the people around you on your life, goals, and overall well-being, drawing parallels with maintaining a balanced diet for a healthy body.Key Segments:Rudy Moore introduces the theme of the episode and invites listeners to join him in transforming their approach to life and success.Rudy discusses the significance of your circle of influence, comparing it to a sports team where each member plays a crucial role in your journey.Exploring the 80/20 rule as it applies to lifestyle and relationships, Rudy highlights the importance of having a predominantly positive and supportive circle.Rudy addresses the reality of negative or neutral influences and how to balance them without compromising your goals.A deeper reflection on how your circle extends beyond professional life, touching upon family and personal relationships and their impact on your life.Rudy wraps up with actionable advice on evaluating and nurturing your personal and professional circles, emphasizing the long-term benefits of doing so.Featured Topics:Building a Supportive NetworkThe Impact of Social Influence on SuccessBalancing Positive and Negative RelationshipsThe Significance of Personal and Professional CirclesReflective Strategies for Personal GrowthListener Takeaways:Techniques to assess and improve your circle of influence.Strategies for maintaining a healthy balance of relationships.Tips on nurturing beneficial connections.Insights into the long-term effects of your social circle on personal and professional growth.This episode is a must-listen for entrepreneurs, professionals, and anyone looking to enhance their life through strategic relationship building. Join Rudy Moore in "Living the Red Life" as he guides you through the nuances of creating a circle that not only supports but propels you towards your goals.#LivingTheRedLife #SuccessCircle #RudyMoorePodcast #Entrepreneurship #PersonalGrowthDon't forget to subscribe for more insightful episodes and join our community discussionConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Dec 28, 2023 • 20min
How to Win in 2024: Skills, Discipline, and Strategies
In today’s episode of "Living the Red Life," host Rudy Mawer delves into the essential strategies for achieving success in the year 2024. This episode is a must-listen for anyone looking to navigate the challenges and opportunities of the upcoming year with confidence and skill.Key Topics CoveredDefining Success for 2024Rudy starts by exploring what success means in the modern context and how to tailor your goals to fit this new era.Essential Skills for the YearDiscover the key skills that are crucial for thriving in 2024. From technological proficiency to adaptive thinking, learn what competencies will set you apart.Mastering DisciplineRudy emphasizes the importance of discipline in achieving long-term goals. He shares practical tips on how to cultivate a disciplined mindset and lifestyle.Motivation in Changing TimesUnderstand the art of staying motivated even when faced with uncertainty and rapid change. Rudy provides insights into maintaining focus and drive throughout the year.Tactics and StrategiesDive into specific tactics and strategies that can help you navigate 2024 successfully. Whether it's in your career, personal development, or relationships, these tactics are designed to give you an edge.Building Valuable PartnershipsLearn about the power of partnerships in the modern world. Rudy discusses how to identify and nurture partnerships that can lead to mutual success.Actionable AdviceAs always, Rudy wraps up the episode with actionable advice that listeners can start implementing immediately to gear up for a successful year."In 2024, the secret to winning isn't just in having goals or dreams; it's about arming yourself with the right skills, embracing unwavering discipline, and strategically navigating through the tides of change. Remember, success in this new era isn't about the resources you have, but about being resourceful with what you have. Let's make this year not just about surviving, but thriving in every aspect of our lives."- Rudy Mawer, Host of "Living the Red Life" Podcast.Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Dec 21, 2023 • 19min
4 Deadly Sins Of Entrepreneurs & Small Businesses
What are the biggest mistakes that entrepreneurs make? Fresh from a course where our Man in Red has been teaching entrepreneurs how to get their young businesses to hit the million-dollar mark, Rudy Mawer is serving up his financial and marketing insights to us on a platter in an episode of Living The Red Life that you're not going to want to miss!For every mistake that entrepreneurs make, there's a lesson to be learned. From shifting to mindset to knowing where to focus your time and energy, and from spending on sales, marketing, and promotion to fuelling your hunger so that you stop playing small, Rudy's breaking it down for us so that we don't need to break down ourselves before hitting that million dollar milestone. Ask yourself: do you have a way to make money off your customer after that first sale? If the answer is NO, then you need to tune into this episode right now and learn what mistake you're making. Rudy ain't messing around no more. Entrepreneurship is tough and takes a lot of sacrifices to succeed. The doors to Wonderland are open, but it's you who has to run the 4-minute mile to get inside! Please join us. "Shift your mindset on what you do when you wake up. Shift your mindset on what you think about and obsess about all day, every day. Sales. Marketing. Promotion." ~ Rudy Mawer In This Episode:The scary statistics of entrepreneurial successThe importance of investing in sales and marketingIs your focus in the wrong place?Lessons from the 4-minute mileWhy you need more than one product (understanding the ascension model)Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Dec 18, 2023 • 23min
Winning In The Game of Business with Sean Castrina
In this enlightening episode of "Living the Red Life," host Rudy Moore welcomes Sean Castrina, a renowned entrepreneur and business strategist, to share his valuable insights on growth and hiring strategies.The Expensive HireSean Castrina delves into the idea that significant growth often requires making expensive, yet game-changing hires. He emphasizes the impact of these strategic decisions on the overall trajectory of a business.Strategic LeadershipThe conversation highlights the importance of the roles within a business, drawing an analogy with chess. Rudy and Sean discuss how, just like in chess where the king is crucial, a business leader is central to success. However, the queen, symbolizing a strategic hire or a key team member, can often be the game-changer in this dynamic.Sean's ExperienceSean shares personal anecdotes and experiences from his journey, providing listeners with practical advice and real-world examples of how making bold hiring decisions can propel a business forward.Tips for EntrepreneursThe episode is packed with tips and strategies for entrepreneurs looking to scale their businesses. Sean provides actionable insights on identifying when and whom to hire to make a significant impact."Sean Castrina brilliantly reminds us that the cornerstone of transformative growth in business often lies in making bold, strategic hires. It's not just about being the king in the game of entrepreneurship, but recognizing the queen - that pivotal hire who changes the entire game. This is a game-changer for any entrepreneur aiming for the next level of success." - Rudy Mawer, Host of "Living the Red Life" Podcast.Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Dec 14, 2023 • 20min
How To Crush Your Goals
What does it take to crush your goals? We're talking about setting better goals, and having the discipline to actually stick to them? Having a vision for your business, and then setting goals according to that vision, and then measuring the success of those goals from a KPI standpoint are all fundamentally important. As Rudy explains, every morning he and his team have a 'Level Up' meeting where they address their goals and provide each other updates. Rudy is also outlining his personal goals for next year, and you wouldn't bet against our Man in Red being on bigger stages, on TV, and with more celebrity partnerships to his name! So we can learn from the best as Rudy shows us just how to create your own deliverable plan with actionable steps.What are your goals? What will happen if you achieve your goals? And what is needed to achieve these goals? With 2024 just around the corner, it's time for a wake-up call from Wonderland! Let's get to work crushing our goals! You got this. Keep Living the Red Life!"2024 can be an amazing year. But it's going to take discipline, it's going to take a year of focus. It's an interesting year, so I wish you the best of luck. But make sure you have clear goals and a clear plan to achieve it and bring it to life." ~ Rudy MawerIn This Episode:Understanding the 2 types of goal settingWriting down your goals to solidify themWhat is needed to achieve your goals?Creating quarterly plans for each goal (and making those plans visible)Sharing your goals with the people that make an impact on your goalsCreating your own deliverable plan to achieve your goals Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Dec 7, 2023 • 19min
Is Perfectionist Syndrome Killing Your Business?
Is Perfectionist Syndrome keeping YOU broke? Many entrepreneurs are unsuccessful because they try to get everything done perfectly. As a coach to thousands of businesses, our Man in Red sees the problems associated with Perfectionist Syndrome rear their ugly heads time and again. And today Rudy is helping us do something about it!When you’re cooking up your next business idea are you agonizing over every piece of spaghetti, or are you throwing that spaghetti against the wall to see what sticks? Rudy is reminding us that done is better than perfect – if you stall for too long deciding on each piece of spaghetti, you’re never gonna eat!Where are you over-obsessing? How is your Perfectionist Syndrome hiding behind a limiting belief? And what can you do, today, to get your Minimum Viable Product to launch?You need eyeballs, clicks, sales, and traction before you iterate on your idea, improve your brand, and beef up your product offering. Rudy is kicking us out the door, telling us that it’s time to get a move on. Otherwise, we’re just killing time. Wonderland will be here when you’re done. Come and get it. “How do I get that correct blend, that correct balance, between good products and good marketing? Versus obsession around a product that may never even see the light of day.” ~ Rudy MawerIn This Episode:Why experts/industry leaders fall victim to Perfectionist SyndromeWill your market even notice the small edits you obsess over?How to create your Minimum Viable Product (and start impacting lives)Where are you over-obsessing? What are your limiting beliefs?Creating a personal sense of urgency to get things doneRudy’s t-shirt example to unpack your perfectionism as an entrepreneur Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer