

Living The Red Life
Rudy Mawer
Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.
Episodes
Mentioned books

May 3, 2024 • 19min
Product Diversity & Launching New “Stuff” - Blessing or Curse?
In todays episode we delve into the age-old notion that millionaires typically maintain multiple streams of income. How businesses, even giants like Amazon and Apple, continuously grapple with challenges and imperfections despite their monumental success, and why the dream of passive income might not be what you think it is. From start-up inception to scaling operations, and the significance of aligning entrepreneurial aspirations with individual capabilities and market dynamics. This episode will help you understand not just if you should diversify, but more importantly when you should and shouldn't.CHAPTERS3:01 - Understanding Entrepreneurial Roles and Goals4:07 - The Skill Set and Experience Threshold 5:08 - Navigating Business Growth: From Start-Up to Scale-Up5:26 - Industry and Market Dynamics5:56 - Personal Entrepreneurial Goals and Alignments 6:29 - Choosing Between Multiple Ventures 7:39 - The Importance of Testing and Adaptation 8:04 - Transitioning from Start-Up to Million-Dollar Business8:24 - Balancing Side Hustles and Scaling Ambitions 8:34 - The Power of Diversity in Business Growth 9:02 - Diversity: Adding Support Vehicles 10:52 - The Challenge of Innovation and Focus 13:36 - Apple's Strategy: Balancing Main and Side Ventures 15:36 - The Ever-Present Entrepreneurial Battle 17:02 - Conclusion: The Journey to 10 Million Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Apr 30, 2024 • 23min
Nick Santonastasso : Motivating Story to Tony Robbins Stage & Mindset Lessons you Need
In today's episode I had the pleasure of sitting down with Nick Santonastasso, a motivational speaker and entrepreneur. He shares insights into his journey of self-discovery and success. From his early days creating viral content on Vine to evolving into a sought-after speaker and coach, Nick's story is one of resilience and adaptation. He emphasizes the importance of embracing authenticity and staying true to oneself, even amidst the pressures of entrepreneurship. Nick's vision for the future includes expanding his impact through comedy, music, and entertainment, while continuing to empower others to share their stories and monetize their expertise.Throughout the conversation, Nick delves into the nuances of personal growth, the power of mindset, and the necessity of pivoting in the face of adversity. He highlights the importance of setting audacious goals and constantly pushing boundaries to reach new heights. From navigating the challenges of COVID-19 to redefining success on their own terms, Nick's journey serves as both inspiration and practical guidance for aspiring entrepreneurs and speakers alike. With a blend of humor, authenticity, and unwavering determination, Nick exemplifies the limitless potential of pursuing one's passions and embracing the journey towards self-discovery and fulfillment.CHAPTERS1:38 - The Evolution of Motivation2:06 - Building Success3:15 - From Humble Beginnings3:38 - Learning from Others4:26 - Pivoting During COVID5:06 - Overcoming Adversity7:27 - Personal Pricing Evolution9:03 - Setting New Goals10:05 - Vision for the Future11:15 - Pushing Boundaries17:45 - Embracing Comedy19:01 - Finding Success in Laughter19:52 - Helping Others SucceedConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Apr 25, 2024 • 26min
How To ACTUALLY Build A Million Dollar Business : 5 Systems & Frameworks
In this podcast episode, I delve into the crucial systems and frameworks necessary for scaling a business to a million-dollar enterprise and beyond. I emphasize the significance of implementing robust systems for tracking Key Performance Indicators (KPIs), recruitment processes, personnel management, financial monitoring, and marketing strategies. Drawing from personal experience and industry insights, the host provides detailed examples and practical advice for entrepreneurs aiming to optimize their business operations.Throughout the episode, I touch on the transformative power of structured systems and frameworks in fostering business growth and scalability. By meticulously outlining methodologies for tracking KPIs, streamlining recruitment processes, managing personnel performance, monitoring finances, and executing marketing strategies. With a focus on creating replicable systems like well known corporations such as McDonald's. This episode will serve as a comprehensive guide for entrepreneurs seeking to elevate their businesses to million-dollar enterprises and beyond.CHAPTERS00:00 - Preview0:57 - Introduction2:10 - The Importance of Systems and Frameworks3:07 - Key Performance Indicators (KPIs) Tracking System5:36 - Recruitment Framework: Building Your Team10:11 - People and Performance Management18:38 - Financial Systems and Monitoring21:23 - Marketing, Branding, and Social Media Strategies24:27 - The Value of Building Systems and Frameworks25:26 - Lessons from McDonald's: Scaling with SystemsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Apr 18, 2024 • 18min
Grilling a MILLIONAIRE : 20 Juicy Questions
In this podcast episode, my team has conjured up 20 juicy questions to ask me. I explore the significance of focus in achieving success and delves into the factors that contribute to creativity. Whether creativity can be taught and share personal experiences, including my biggest "oh sh*t" moment and scariest moment in business. The conversation transitions to advice for navigating challenges, including goal-setting best practices and deciding between paid ads and organic reach in advertising. Additionally, i emphasize the importance of building a personal brand and the benefits of working with celebrities in business. The episode concludes with insights on wealth management during market downturns, the inevitability of failure in entrepreneurship, and whether to start a new venture or refine an existing business model. Lastly, I touch on strategies to generate $1 million within 90 days, common misconceptions about marketing, and hypothetical choices if I were to have founded any company today.CHAPTERS1:37 - How important is it to be focused?1:35 - What makes you so creative?2:23 - Can you teach creativity?3:12 - What has been your biggest oh sh*t moment in business?3:56 - What has been your scariest moment in business?4:48 - When will you become a billionaire?5:28 - What advice do you have for men who feel lost?6:33 - If you were starting over, what community would you become part of?7:27 - Best Practices for Goal-Setting?8:02 - How do I choose platform to advertise on?9:19 - Prioritise paid ads or organic?9:59 - Why should I build a personal brand?10:51 - What benefits do you get from working with celebs?11:52 - How to keep wealth in a bare market?12:27 - How many times should I expect to fail until I succeed in business?13:41 - Start a new business or build upon an existing business model?14:53 - How would you make $1m in 90 days?15:38 - What is the biggest thing about marketing that people don't understand?16:04 - If you could of founded any company today, which one would you choose and why?Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Apr 11, 2024 • 19min
Strange Lessons Learnt From High Achievers
In today's episode, I delve into the distinctive behaviors of successful individuals, focusing particularly on their morning routines. I elaborate on this to help you understand why you should craft a personalized routine tailored to your goals, without being swayed by societal norms. Drawing from interactions with high achievers across various fields, I've noticed unwavering focus on self-improvement and goal attainment, contrasting it with the common tendency to prioritize external validation.Successful Individuals invest in efficiency and effectiveness, often spending generously on tools and services that enhance their productivity. They often have unconventional spending habits, such as prioritizing premium travel options and outsourcing tasks to optimize time management. I also touch on the importance of prioritizing health and longevity, from my personal experience of how this impacts my daily life.CHAPTERS1:29 - Obsessively Focused on Yourself and Your Goals5:26 - The Importance of a Personalized Morning Routine6:47 - Intentional Use of Social Media vs. Unintentional Use8:00 - Investing in Efficiency: Spending Money Wisely10:06 - Prioritizing Health and Well-being for Success12:10 - Obsession with Health and Longevity15:08 - Building and Protecting Your Circle of Influence16:57 - Transitioning from Popularity to Selectivity18:00 - Embracing Uniqueness: Going Beyond NormalConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Apr 8, 2024 • 25min
The Genius Behind Roc-A-Fella Records : Entertainment Mogul Dame Dash
In this episode I got the chance to sit down with the legend himself Dame Dash, a trailblazer in the hip-hop industry, to share insights from his remarkable journey as an entrepreneur. Dame reflects on his transition from a teenage drug dealer to a music manager, highlighting the pivotal moments that led him to co-found Rockefeller Records and nurture talents like Jay Z and Kanye West. He emphasizes the importance of independence and integrity in business, recounting his experiences of breaking away from traditional models to forge his own path, which ultimately led to diverse ventures in fashion, television, and music.Dame delves into his current endeavors, including initiatives in education and politics, demonstrating his ongoing commitment to making a positive impact. He shares valuable entrepreneurial advice, emphasizing the necessity of resilience, confidence, and the willingness to pivot in the face of challenges. Through candid reflections on his successes and struggles, Dame Dash offers invaluable insights into the mindset and strategies that have propelled him forward on his entrepreneurial journey, inspiring aspiring entrepreneurs to pursue their dreams with determination and authenticity.CHAPTERS1:04 - From Hustler to Entrepreneur: Dame Dash's Journey2:19 - Breaking into Music: Jay Z and Rockefeller3:30 - The Middleman's Dilemma: Independence and Integrity5:38 - Collaborations and Discoveries: Kanye, Jay Z, and Kevin Hart6:39 - Diverse Ventures: Fashion, Television, and Music8:39 - Lessons Learned: Reflections from a Young Entrepreneur9:31 - Impacting Education and Politics: A New Frontier11:41 - The Future of Business: Vision and Innovation14:00 - Entrepreneurial Advice: Navigating Challenges and Pivots14:41 - Embracing Rejection: Fuel for Greatness15:57 - Confidence and Belief: Keys to Entrepreneurial Success17:26 - Working with Powerful Figures: Integrity and Consistency20:41 - Building from the Ground Up: Challenges and Wins22:17 - Managing Finances: Making and Keeping MoneyConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter Connect with Dame Dash:IG - duskopoppingtonTIKTOK - Duskopoppingtonhttps://www.americanunetwork.com/

Apr 4, 2024 • 21min
EXPOSED: The Shocking Truth About Live Events & Revenue Growth You NEED to Know
Considering hosting your own live events but unsure where to start? In todays episode, I share my experiences hosting successful virtual events with over 50,000 attendees combined – all for free. However, without a substantial brand or significant ad spend, investing in ticket sales can be daunting, often resulting in disappointing turnouts.I talk about the importance of meticulous planning and promotion. In-person events typically require a longer lead time for promotion, with ticket prices varying based on tiers like general, VIP, and super VIP. Just like in virtual events, effective pitching strategies are crucial for maximizing revenue opportunities. Following a structured approach can yield substantial returns and transform your business.The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlifeCHAPTERS00:00 - Episode Highlight00:40 - Intro00:55 - Selling from live events (virtual and in person)02:47 - Diving in to live virtual events08:26 - How to structure a live event09:18 - Speakers for live events10:24 - Planning the topic or theme12:47 - Pillars and agendas 12:56 - How to price your live event13:43 - Pricing goals for your live event 14:54 - Understanding free vs paid tickets15:44 - Attendance percentages 17:15 - How to improve show rate of your live event17:57 - How to promote your live event 18:14 - Pitching19:13 - Following up after the event19:35 - In person events overview Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Apr 1, 2024 • 26min
From Zero to Millions on Social Media: The Untold Secrets of Hofit Golan
In this episode, we meet Hofit Golan, a social media star with a whopping 3.6 million followers on Instagram. Hofit shares her secrets to making it big in the online world, emphasizing the importance of authenticity and passion. She discusses how even the simplest and most unexpected content can go viral, urging listeners to just be themselves and have fun creating.Throughout the conversation, Hofit provides practical advice on how to navigate the world of social media, from understanding algorithms to collaborating with brands. She encourages aspiring influencers to embrace their unique skills and interests, reminding them that everyone has something valuable to share with the world. With her wealth of experience and down-to-earth approach, Hofit inspires listeners to pursue their dreams and make their mark on social media.The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlifeCHAPTERS00:00 - Preview1:10 - Introduction2:33 - Going Viral for the Wrong Reasons4:33 - Transitioning from Traditional Media to Social Media6:54 - You Don't Need Money To Get Started8:09 - It's All About Branding11:48 - Your Indepence is the Most Powerful Tool You Can Have12:15 - Master Mask Seller During Covid13:22 - The Key Change in Media14:24 - Creating Viral Content20:03 - How Brands Should Collab with Influencers24:18 - How to Find Hofit's Content25:11 - Tip on Creating ContentConnect with Rudy Mawer:- LinkedIn - www.linkedin.com/in/rudymawer/- Instagram - www.instagram.com/rudymawerlife- Facebook - www.facebook.com/rudymawerlife- Twitter - www.twitter.com/rudymawerConnect with Hofit Gulan:- Instagram - https://www.instagram.com/hofitgolanofficial

Mar 28, 2024 • 20min
Living with A Billionaire : Key Lessons I've Learnt
Legendary entrepreneur Sir Richard Branson shares insightful lessons on embracing new opportunities, prioritizing what truly matters in life, and fostering creativity. The podcast highlights the importance of saying 'yes', focusing on health, bouncing back from setbacks, and challenging norms for success in business.

Mar 25, 2024 • 26min
Mastering Payments: Unlocking the Secrets to Sustainable Growth in Business
In this episode, we dive deep into the world of payment processing, where stability is king. Discovering that payment processors prefer steady growth over sudden spikes, emphasizing the need for consistency in business performance. Financial stability and risk management are top priorities for processors, requiring startups and ecommerce businesses to prove their financial strength to gain trust. We also discuss how useful it can be to communicate everything to you're processor, so when they see huge spikes, they will be less inclined to hold your money, and how building a reliable track record, known as "seasoning," is a key factor in earning approval. By understanding these principles, businesses can form solid partnerships with payment processors, paving the way for sustainable growth in the digital marketplace.In This Episode:Payment processors prioritize consistency over rapid growth.Rapid growth can be alarming to payment processors, as it raises questions about its origin and sustainability.The ideal growth rate for payment processors is around 5 to 8%.Sudden spikes in growth may raise concerns about financial stability.Understanding the financial capacity to support growth is essential for startups and ecommerce businessesSeasoning of the account (i.e., demonstrating a track record of consistent performance) is critical for approval by payment processors.Payment processors value transparency and communication from businesses regarding their financial status and growth plans.Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter Connect with Ruben:https://www.goatpayments.com/


