Living The Red Life

Rudy Mawer
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Dec 28, 2023 • 20min

How to Win in 2024: Skills, Discipline, and Strategies

In today’s episode of "Living the Red Life," host Rudy Mawer delves into the essential strategies for achieving success in the year 2024. This episode is a must-listen for anyone looking to navigate the challenges and opportunities of the upcoming year with confidence and skill.Key Topics CoveredDefining Success for 2024Rudy starts by exploring what success means in the modern context and how to tailor your goals to fit this new era.Essential Skills for the YearDiscover the key skills that are crucial for thriving in 2024. From technological proficiency to adaptive thinking, learn what competencies will set you apart.Mastering DisciplineRudy emphasizes the importance of discipline in achieving long-term goals. He shares practical tips on how to cultivate a disciplined mindset and lifestyle.Motivation in Changing TimesUnderstand the art of staying motivated even when faced with uncertainty and rapid change. Rudy provides insights into maintaining focus and drive throughout the year.Tactics and StrategiesDive into specific tactics and strategies that can help you navigate 2024 successfully. Whether it's in your career, personal development, or relationships, these tactics are designed to give you an edge.Building Valuable PartnershipsLearn about the power of partnerships in the modern world. Rudy discusses how to identify and nurture partnerships that can lead to mutual success.Actionable AdviceAs always, Rudy wraps up the episode with actionable advice that listeners can start implementing immediately to gear up for a successful year."In 2024, the secret to winning isn't just in having goals or dreams; it's about arming yourself with the right skills, embracing unwavering discipline, and strategically navigating through the tides of change. Remember, success in this new era isn't about the resources you have, but about being resourceful with what you have. Let's make this year not just about surviving, but thriving in every aspect of our lives."- Rudy Mawer, Host of "Living the Red Life" Podcast.Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer
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Dec 21, 2023 • 19min

4 Deadly Sins Of Entrepreneurs & Small Businesses

What are the biggest mistakes that entrepreneurs make? Fresh from a course where our Man in Red has been teaching entrepreneurs how to get their young businesses to hit the million-dollar mark, Rudy Mawer is serving up his financial and marketing insights to us on a platter in an episode of Living The Red Life that you're not going to want to miss!For every mistake that entrepreneurs make, there's a lesson to be learned. From shifting to mindset to knowing where to focus your time and energy, and from spending on sales, marketing, and promotion to fuelling your hunger so that you stop playing small, Rudy's breaking it down for us so that we don't need to break down ourselves before hitting that million dollar milestone. Ask yourself: do you have a way to make money off your customer after that first sale? If the answer is NO, then you need to tune into this episode right now and learn what mistake you're making. Rudy ain't messing around no more. Entrepreneurship is tough and takes a lot of sacrifices to succeed. The doors to Wonderland are open, but it's you who has to run the 4-minute mile to get inside! Please join us. "Shift your mindset on what you do when you wake up. Shift your mindset on what you think about and obsess about all day, every day. Sales. Marketing. Promotion." ~ Rudy Mawer In This Episode:The scary statistics of entrepreneurial successThe importance of investing in sales and marketingIs your focus in the wrong place?Lessons from the 4-minute mileWhy you need more than one product (understanding the ascension model)Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer
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Dec 18, 2023 • 23min

Winning In The Game of Business with Sean Castrina

In this enlightening episode of "Living the Red Life," host Rudy Moore welcomes Sean Castrina, a renowned entrepreneur and business strategist, to share his valuable insights on growth and hiring strategies.The Expensive HireSean Castrina delves into the idea that significant growth often requires making expensive, yet game-changing hires. He emphasizes the impact of these strategic decisions on the overall trajectory of a business.Strategic LeadershipThe conversation highlights the importance of the roles within a business, drawing an analogy with chess. Rudy and Sean discuss how, just like in chess where the king is crucial, a business leader is central to success. However, the queen, symbolizing a strategic hire or a key team member, can often be the game-changer in this dynamic.Sean's ExperienceSean shares personal anecdotes and experiences from his journey, providing listeners with practical advice and real-world examples of how making bold hiring decisions can propel a business forward.Tips for EntrepreneursThe episode is packed with tips and strategies for entrepreneurs looking to scale their businesses. Sean provides actionable insights on identifying when and whom to hire to make a significant impact."Sean Castrina brilliantly reminds us that the cornerstone of transformative growth in business often lies in making bold, strategic hires. It's not just about being the king in the game of entrepreneurship, but recognizing the queen - that pivotal hire who changes the entire game. This is a game-changer for any entrepreneur aiming for the next level of success." - Rudy Mawer, Host of "Living the Red Life" Podcast.Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer
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Dec 14, 2023 • 20min

How To Crush Your Goals

What does it take to crush your goals? We're talking about setting better goals, and having the discipline to actually stick to them? Having a vision for your business, and then setting goals according to that vision, and then measuring the success of those goals from a KPI standpoint are all fundamentally important. As Rudy explains, every morning he and his team have a 'Level Up' meeting where they address their goals and provide each other updates. Rudy is also outlining his personal goals for next year, and you wouldn't bet against our Man in Red being on bigger stages, on TV, and with more celebrity partnerships to his name! So we can learn from the best as Rudy shows us just how to create your own deliverable plan with actionable steps.What are your goals? What will happen if you achieve your goals? And what is needed to achieve these goals? With 2024 just around the corner, it's time for a wake-up call from Wonderland! Let's get to work crushing our goals! You got this. Keep Living the Red Life!"2024 can be an amazing year. But it's going to take discipline, it's going to take a year of focus. It's an interesting year, so I wish you the best of luck. But make sure you have clear goals and a clear plan to achieve it and bring it to life." ~ Rudy MawerIn This Episode:Understanding the 2 types of goal settingWriting down your goals to solidify themWhat is needed to achieve your goals?Creating quarterly plans for each goal (and making those plans visible)Sharing your goals with the people that make an impact on your goalsCreating your own deliverable plan to achieve your goals Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer
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Dec 7, 2023 • 19min

Is Perfectionist Syndrome Killing Your Business?

Is Perfectionist Syndrome keeping YOU broke? Many entrepreneurs are unsuccessful because they try to get everything done perfectly. As a coach to thousands of businesses, our Man in Red sees the problems associated with Perfectionist Syndrome rear their ugly heads time and again. And today Rudy is helping us do something about it!When you’re cooking up your next business idea are you agonizing over every piece of spaghetti, or are you throwing that spaghetti against the wall to see what sticks? Rudy is reminding us that done is better than perfect – if you stall for too long deciding on each piece of spaghetti, you’re never gonna eat!Where are you over-obsessing? How is your Perfectionist Syndrome hiding behind a limiting belief? And what can you do, today, to get your Minimum Viable Product to launch?You need eyeballs, clicks, sales, and traction before you iterate on your idea, improve your brand, and beef up your product offering. Rudy is kicking us out the door, telling us that it’s time to get a move on. Otherwise, we’re just killing time. Wonderland will be here when you’re done. Come and get it. “How do I get that correct blend, that correct balance, between good products and good marketing? Versus obsession around a product that may never even see the light of day.” ~ Rudy MawerIn This Episode:Why experts/industry leaders fall victim to Perfectionist SyndromeWill your market even notice the small edits you obsess over?How to create your Minimum Viable Product (and start impacting lives)Where are you over-obsessing? What are your limiting beliefs?Creating a personal sense of urgency to get things doneRudy’s t-shirt example to unpack your perfectionism as an entrepreneur Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer
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Nov 30, 2023 • 24min

Are You A Hamster On The Hamster Wheel Of Biz?

Are you stuck in the hamster wheel? Or are you creating the hamster wheel? Fresh off a successful event in Miami, Rudy is coming in red hot with advice on how successful entrepreneurs should be creating new hamster wheels – machines that people can run for them.Are you working ON your business or are you working IN it? And how can you learn to tell the difference in your daily tasks? Join the Man in Red as he encourages you to really look at what you're doing and where you're spending your time. Tear down the wheel if you have to. Build a new wheel. Hire someone smarter than you and learn the power of automation in your business. If you run on your own hamster wheel too fast for too long, chances are you'll crash and your business will suffer. Rudy's ruthless approach to evaluating your own time spend is a game changer. Please join us in Wonderland."The key to building a successful business is building a machine that continues to run, that's efficiently run, and then finding people to run it for a continued, prolonged period of time." ~ Rudy MawerIn This Episode:Understanding the business skill of creating your own hamster wheelsHow to work ON your business and not IN itAre you optimizing your own time in terms of ROI?Automation: how to outsource what you do when screening new clientsWhy you need a good mentor to support you as you critique yourself Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer
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Nov 27, 2023 • 35min

Joe Foster, The Founder of Rebook, Reveals His Life Lessons

Only a Handful Of Companies Make It To The 1 Billion $ Mark. Rudy believes that one of the best ways to learn is to study Billion $ Brands, the outliers, and reserve engineer how they did it.In today's episode, Rudy does exactly this, the incredible story of a world-leading apparel brand - Reebok. Join its founders Joe Foster and Rudy as they dive into the story and how they once conquered Nike and Adidas to race to the top. Learn the lessons going from 9 million to 900 million in just 4 years, how they expanded globally, and the failures along the way.During this episode, Rudy breaks down practical lessons Joe and Reebok experienced you can apply to any new or small business, and, the lessons that kept Reebok on track over several decades before Joe's exit. Just a few gems you'll learn in this episode include:The growth from 9 million to 900 million in 4 years (crazy!)The ups and downs of a global, billion-dollar $ brand.The BIG breaks, and big setbacks during Reebok's journey,Everyday lessons you can take from the giants, and apply to your business or start-up.What's happening now for Reebok?What's next for Joe, the founder, and what he's working on right now (Maybe you can help with?!)Grab your favorite Reebok swag and take a seat, this episode is a sprint to the top! (Literally!)Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer
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Nov 23, 2023 • 20min

Lesson from my Celebrity Clients

What can we learn from our favorite celebrity influencers? Our Man in Red Rudy Mawer gets to rub shoulders and work with some of the major industry players, from sports stars to entrepreneurs and everyone famous in between. And today he's sharing what he's learned from being in the same room as these game-changers with us!What are the traits that a celebrity marketer like Rudy is able to identify in A-list influencers? People like Richard Branson, Floyd Mayweather Jr., Hulk Hogan, and Les Brown? Rudy has identified the 5 key things that all his celebrity friends share. Learn how to live the character 24/7 if you really want to live the dream. Double down on that with an obsession showing you're passionate about your work. Always keep the 'deal flow' flowing, even if not every business opportunity works out. And value your time. Right now there's no smarter way to value your time than by listening to today's red hot episode, also filled with some personal insights on Rudy's move to Miami and how he separates success from what it means to 'be a good person'. This one's a cracker! Come on in, Wonderland is waiting for you. "One of the biggest traits that I see in all of the celebrities I work with is an obsession around what they do." ~ Rudy MawerIn This Episode:Understanding WHY you need to be OBSESSEDLiving the Character, Living the DreamWhat does your Lifestyle of Success involve?How to Value Your Time (Becoming Disciplined)Appreciating Deal FlowConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer
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Nov 16, 2023 • 19min

How To Learn from Trump's Controversy

Are you ready to keep an open mind and learn from one of the greatest personal branding experts alive? Trigger warning! It's Donald Trump. Love him or hate him, if you've watched his documentary or spent any time understanding his journey as an entrepreneur, you'll have to admit that the way he's built his personal brand has been pretty fascinating, from The Apprentice and "You're Fired" all the way to The White House and President of the United States.Having a strong personal brand can open lots of doors for you, from business partnerships to product endorsements, and from podcasts to TV and affiliate deals. So how are you thinking about growing your personal brand so that it can lead to greater business opportunities?For Donald Trump, fixing the ice rink in New York's Central Park wasn't about making money. It was a chance to enhance his reputation with New Yorkers and in turn, Americans. When you have an air of success and ambition about you, good people will be drawn to you and want to work with you. Learn how to create the perfect narrative for your brand in this controversial and coherently argued episode of Living The Red Life that proves yet again why Rudy Mawer's analytical marketing mind is one that we are lucky to have access to. It's the Red Pill, it's Wonderland. It's all here, come and get it!"What will I invest in myself to grow my brand and personal brand, even if it doesn't have a direct ROI?" ~ Rudy MawerIn This Episode:Why you need a personal brandHow Trump reverse engineered his personal brand growth (using controversy)Rudy's personal approach to taking his personal brand to the next levelHow to be intentional about the projects you choose to grow your reputationHow Donald Trump used to leak stories to the pressHow do you create the perfect narrative for your brand?Understanding how to monetize your fame and controversy Being more controversial and polarizing in your messagesThe importance of playing big and going 'all in'Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer
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Nov 9, 2023 • 15min

Big Picture Thinking (from Rudy’s Castle!)

Discover the importance of big picture thinking and learn from Elon Musk's strategies. Find creative inspiration, explore parallel opportunities, and envision your business as a $100 million company. Create a future vision for personal growth and join upcoming events.

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