Living The Red Life

"If you don't make the pitch, you don't get the shark!" These are the inspirational words of entrepreneur Kevin Harrington as he dares you to play outside of your comfort zone as a hustler yourself. Kevin was one of the original panel members and investors ("Sharks") on the hit TV show Shark Tank and so he knows a thing or two about spotting a good opportunity and then grabbing it with both hands!Kevin has teamed up with Rudy today and an audience of Red Life's inner circle to share his insights on how he was able to build a business empire with only $25K to begin with. This is the American Dream writ large as he becomes the "As Seen on TV" guy when he spots an opportunity to own 8 hours of dead airtime on the Discovery Channel and start producing infomercials.Rudy is drawing parallels with the early days of TV marketing and now, where the LifeTime Value of a customer is more important than ever! Having an online following on your social media account is something that you too can leverage as you test new products and services and grow your own empire!Discover what Kevin looks for in a partner, what mistakes he's made as a young entrepreneur, and share in the approach that he takes to bringing together his 'dream team' that will leave you inspired and ready for money-making action. Entrepreneurial enlightenment awaits! Please join us. "This is what I love to do. Get in on the ground floor, exercise my opportunities and relationships, and bring what I call a 'dream team' to the table." ~ Kevin HarringtonIn This Episode:How Kevin got started in ‘deal flow’ with small businesses as a young entrepreneurHow to test your products in the market without overextending yourself What mistakes did Kevin learn as a young entrepreneur?“If you don't make the pitch, you don't get the shark!”: how to get in the roomHow does Kevin prioritize his focus as an investor and partner?Advice on if you're just starting out as an entrepreneurConnect with Kevin Harrington:Website - https://kevinharrington.tv/Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Why does money love speed? And why do we need to move faster? Rudy is a fast-moving entrepreneur – he thinks about something and then takes action. And while it may sometimes drive his team crazy, it is a big formula for his success. Many billionaires share the common traits of decisiveness followed by swift action. And today Rudy is reminding us that our greatest competitor isn’t necessarily other entrepreneurs — it’s Father Time. We’re all on a countdown, all on a clock. So join the Man in Red as he dares you to take a big-picture look at your life and what you want to achieve with your time on Earth – and set some personal challenges accordingly! This starts with asking someone ‘Why not?’ when you ask for something to be done quickly and they’re not willing to push themselves to get you what you want instantly. And it continues with how you encourage your team to keep up with you as you create business alignment with your network.  Hurry, hurry, hurry! Hustle, hustle, hustle! Learn from one of the fastest moving, sharpest marketing and entrepreneurial minds around as Rudy Mawer teaches us how to train the reflex of acting fast and decisively as if it were a muscle we need to train. Collapse time, make money fast, and leave a lasting legacy. It’s all achievable, just this side of Wonderland. Red life living at full throttle! Come and get it. “Our greatest competitor isn’t the other brands in our space. It’s death, it’s time. We’re all on a clock.” ~ Rudy MawerIn This Episode:Appreciating the skillset of moving with speedLearning to ask “Why Not?”Why having a hustle mentality will help you to collapse timeBeware the ‘anti-hustle’!Realizing that you can have everything you want, faster10Xing your productivity with a ‘can do’ attitudeHow to set some personal challenges for yourself to move fasterConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Stop whatever you're doing right now and listen to a massive mindset hack from the man who helped Kobe Bryant develop his Black Mamba persona! Today Rudy is chatting alter-egos with "Mr. Alter Ego" himself, Todd Herman. Todd Herman is an award-winning performance expert and author of 'The Alter Ego Effect: The Power of Secret Identities to Transform Your Life". Todd has helped Rudy as part of his inspiration behind his Red Life branding and also happens to be one of his oldest American entrepreneur buddies from when he first moved to the US from England.So, why do you need an alter ego? Well, for Kobe Bryant it was a tool that could help him separate his on-life persona (where everybody feared him) from his off-field life. An alter ego is like a superhero outfit or Ironman suit that everyday entrepreneurs can put on and then, after a while, the suit starts blending into your skin.Learn all about the advantages of developing your own alter ego as you set your goals and work towards meeting a future version of yourself that is good at all the things that you perhaps now struggle with. Todd's expertise and psychological insights into the power of being curious about the work you do, the congruency between your work life and the person who goes home to a more private life, and the success that adopting a radical mindset shift is an absolute game-changer. If it worked for Kobe on the basketball court (may he Rest In Peace), then it can surely work for you on the frontlines of business too. Red life living just went into overtime, baby. Beat the buzzer and download this episode now!"Would it ever cost you anything to be a powerful communicator?" ~ Todd HermanIn This Episode:What is an alter ego?Why should you develop an alter ego?Why do naturally gifted athletes even need to develop an alter ego?What happens when your alter ego takes over completely?Did you create your own persona or have you allowed your identity to be shaped by others?How to close the feedback loop and create a better mindset for yourselfConnect with Todd Herman:Website - https://alteregoeffect.com/Book - Amazon.com: The Alter Ego Effect: The Power of Secret Identities to Transform Your Life eBookConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Learn why charging premium prices in business can attract better customers, provide a better experience, and increase profitability. Understand the ascension model for scaling a business and explore different pricing tiers for coaching, consulting, and e-commerce businesses. Discover the importance of creating a luxury brand and implementing strategies like price anchoring to attract customers who are willing to pay higher prices.

How is your business set up from a legal perspective? As an entrepreneur are you too focused on making money, and not spending enough time protecting it? What legal hassles could you avoid if you were just a little bit more proactive?Rudy sets out to answer these questions for us today by drawing on the experience of his attorney, Greg Christiansen. Greg has been an attorney for decades now, and has seen his fair share of problems arise over the years with online marketing, disgruntled clients, and contractual disputes.As we've come to appreciate with Rudy, he's heading off those problems at the pass for us by letting us ride shotgun with his legal eagle while he picks his brain on how to structure your business and protect your assets. Together they're also offering priceless insights on employee contracts, when you should worry about the FTC, and how not to be intimated by the law when you're just starting out. Maverick businessmen need their legal eagle wingman and it's great to be privy to some of Greg's wisdom in today's awesome episode of Living The Red Life. Contracts, if they're good, set expectations and provide clarity! Thank you Rudy, thank you Greg. Come and get it guys!“The best advice I can give to anybody out there: have integrity in your marketing practices.” ~ Greg ChristiansenIn This Episode:How to get a good legal 'base' and the right foundation for your business structureThe importance of fulfilling your promise from a marketing perspectiveWhy entrepreneurs get initimated by the law early on Are you too small for the FTC to worry about you? Why 'happy clients make your world go round'Red hot legal advice for staff hiring The value of a good, clear dispute resolution processUnderstanding asset protection through holding companiesConnect with Greg Christiansen:Website - https://www.guardianlaw.com/Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

How do you grow your social media following? And what are the smartest hacks to do that? Rudy is flying solo today in Miami, sharing his insights into the future of social media and what you need to do to take control of your online destiny.Own your platforms, own your digital space, and shape your online ecosystem so that you put the best version of yourself and your brand front and center. Start by deciding which platform is best for your business needs, and then work on a content rollout plan that will see you consistently delivering quality content over a sustained period of time.Going viral, making those online connections, and getting internet traction so that you too can become a billionaire YouTube celebrity who gets invited onto super yachts takes innovative thinking, hard work, and a Red Life imagination to envisage a bigger and better life for yourself.Thanks to Rudy solidifying the thinking around how to practically go about applying some of the smarter hacks out there to grow your online audience, your imagination can be sparked by downloading this episode and joining us on this side of Wonderland. This way to the super yacht!"If you own a business or you want to make money online, you have to be into social media. It is the future." ~ Rudy MawerIn This Episode:What is the best social media platform to be on?How we build out a content plan for our chosen platformWhy your content will determine if you go viralCreating "splinters" of content ideas that pertain to one "root" themeUnpacking the power of affiliations and partnerships How the algorithm will reward your production consistencyAssessing the start of your content in order to go viralWhat is your video's Call To Action?Thumbnails and the first 5 seconds: making or breaking your video!Where are you on the spectrum of controversiality and extremism?Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

How do you build brand credibility and online authority as you grow your business in new areas? And how can you do this using PR? Cesar Hernandez is the CEO of the top tech PR and Lobbying firm in the US, Omni Public, and he's been opening doors for Rudy recently in the Tampa Bay area.Does it actually matter what people say and think about you online these days, or can you just run ads and sell products? How do we not just control our own narrative, but amplify it too for maximum effect in a sea of SEO content? Are you Googling yourself to see what's out there about you?Cesar is a PR powerhouse, elucidating the importance of building media relationships that you can then leverage for the right story, rather than just pushing out press releases and expecting to gain traction. The importance of shaping your story, and accumulating what is effectively an online resume, cannot be underestimated in the face of a media outlet that might choose to harp on one bad review.Learn how to control your digital assets, create organic content that includes a Call To Action, and try your own PR campaign by offering yourself up as the expert in your field in this fascinating episode of Living The Red Life that will help you open doors you never thought possible. It's Wonderland baby, come on in! "Your brand is gonna consistently follow you. And if you don't tell that narrative, the media will dominate that narrative for you, because of the SEO juice (high domain rankings)." ~ Cesar HernandezIn This Episode:The power of owning your narrative online (in the face of traditional media)How to develop relationships with journalists (rather than pitching stories)Are you Googling yourself? Generating a good reputation online over timeHow to command and control your digital assetsOffering yourself up as the expert in your field when generating local PRWhat is the step you need to take to break into national media? How do you choose the right PR agency to work with? Connect with Cesar Hernandez:Website - https://omnipublic.global/LinkedIn - Cesar R. Hernandez | LinkedInInstagram - Cesar R. Hernandez (@cesarhernandezprime) • Instagram photos and videosConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

If you knew that more than half of your business ideas and products would fail, what would you do differently? That's an intriguing question that our Man In Red is asking us today as he educates us on how to grow, adapt, and THRIVE online. Today Rudy is diving into the world of online influence, sharing his Ten Rules for Adapting in a Modern Age Business. This is the advice that he charges his top-tier clients thousands of dollars for and he's out here today giving it to us for free! So grab a pen and take notes, because this is Living The Red Life Fast and Furious!In an action-packed episode, you can learn everything from how to start niche and then go big to how Grant Cardone started his billion-dollar real estate fund. You can discover the true power of marketing, branding, and sales, and the time you should be spending on that in your business, and learn how to grow your confidence to improve your credibility as you build your online tribe! Plus many, many more red-hot business tips from an online entrepreneur at the peak of his powers. Don't just play the game, win the game too. Join us in Wonderland, it's well worth it! "Start niche... and then go BIG." ~ Rudy MawerIn This Episode:How to prioritize the time you spend on marketing, branding, and salesAppreciating that more than half of your products and ideas WON'T be successfulWhy billion-dollar brands don't take forever to launchHow social media is the new media sourceWorking to own the avatar in your industryAre you the 'go-to authority' in your field?Do I have a visibility problem?Which is better: organic or paid marketing?How am I building a loyal tribe and community? Invest in social media like real estateHow to increase your confidence to improve your credibilityConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Explore the future of marketing with a focus on sales funnels, ad spend, social media campaigns, and celebrity partnerships. Learn how to get paid to grow your email list and incorporate AI into your business. Discover the importance of personal branding, AI for content creation, and live events. Gain insights on building relationships within the industry and capitalizing on opportunities for success.

What does it mean to play in your extremes? Rudy is opening our eyes to reveal how our extremes are what makes us truly unique and that going there to work, to play, and to express yourself can be a really good thing.Becoming more ‘authentically you’ will result in you becoming a better business person. And so if that means playing to your strengths that lie at the edges of your personality you should cultivate that side of you rather than letting society suppress it so that you can fit in. Our Man in Red is sharing how everything from the consistent messaging that you put out on social media to the staff that you choose actually depends on you articulating your unique worldview. This in turn will allow your tribe to find you, as people resonate with your message and gravitate towards your offering. Learn why polarization isn't necessarily a bad thing and how to build your confidence through consistently showing up as your authentic self. Playing in your extremes requires working on yourself and fighting a bit against the mainstream in order to stand out. With Rudy's insights, Wonderland has never looked more appealing. Please join us. "Your extremes is where you can be the most successful, where you can be the most authentic you." ~ Rudy MawerIn This Episode:Why most successful people you know are extremeWhy it's okay that not everyone resonates with your messageBuilding a tribe around your unique brandEmpowering the authentic YOUWhy people want to buy into YOUR story Building your confidence through consistent, authentic messagingDon't be afraid of polarizationWhat it looks like when you know that you are on the right track!Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer