Spill The Ink

Timothy Corcoran is the Principal of the Corcoran Consulting Group, LLC. He is a former CEO who now guides law firms and law department leaders through the profitable disruption of outdated business models. Tim is a frequent speaker at partner retreats and legal conferences and a writer whose articles are regularly published in leading publications. Tim is also a Trustee and Fellow of the College of Law Practice Management, a Research Fellow at The American Lawyer, a Teaching Fellow at The College of Law Australia and the former President of the Legal Marketing Association. In this episode: Change is inevitable—and the legal industry is no exception. The business models that worked in the past are quickly becoming obsolete. If firms want to succeed in today’s market, they need to start rethinking how they operate.  According to Timothy Corcoran, it’s important to keep in mind that every system initially started as a series of choices. If circumstances change—as they have in the past year—it may be time to make new choices and implement new models. As Tim warns, buyers in the legal marketplace are becoming increasingly sophisticated, and competing for their business will require more than the same old tactics. In this week's episode of Spill the Ink, host Michelle Calcote King sits down with Timothy Corcoran, the Principal of Corcoran Consulting Group, LLC. Together, they discuss the transformation of outdated business models in law firms, how the pandemic has accelerated change in the legal industry and what marketers need to know to navigate the shifting landscape. Tim also offers some practical advice for updating the way your firm makes money and allocates resources. Stay tuned.

Stephanie Liu is a Live Streaming Strategist and the host of Lights, Camera, Live on Facebook, where she teaches professionals to transform their social media marketing strategy. She is the Founder of Stephanie Liu Marketing, an agency dedicated to helping you captivate your audience and master the art of social marketing. Additionally, Stephanie is the Co-founder and Co-organizer of Leap Into Live Streaming Bootcamp, a virtual event designed as a crash course in live video.  Stephanie has a bachelor’s degree in psychology from San Diego State University and is a certified Neuro Linguistic Programming Trainer. Stephanie’s work has been recognized and awarded by Forbes, Online Marketing Media and Advertising (OMMA), PR Daily, Forrester, Gartner and 1to1 Media. She has spoken at many events, including Social Media Marketing World, VidCon, and Podcast Movement. Stephanie is also the co-author of the book, The Ultimate Guide to Social Media. In this episode… There’s a strong chance that you’ve stumbled across live streaming events and possibly even attended a few. They’re a great way to reach a larger audience and maintain current relationships. So why not consider hosting your own? According to Stephanie Liu of Lights, Camera, Live, leveraging live video can help you go from unknown to unforgettable and is one of the fastest ways for brands to become top of mind and tip of tongue. She wants to make live streaming a new way for lawyers and other professionals to build their brand.  In this week's episode of Spill the Ink, host Michelle Calcote King sits down with live streaming strategist and host of Lights, Camera, Live, Stephanie Liu, to discuss using live video to expand your business and keep in touch with current and prospective clients. Stephanie shares tips on how to structure live video, what the best streaming platforms are and how to repurpose video content. Plus, Stephanie explains the benefits of live video and how to show up with authenticity. Stay Tuned.

Kevin Foster is the CEO of Business Ethics Advisors, LLC, a consulting firm that specializes in helping individuals and organizations make ethical decisions. Kevin founded the company based on his own experience of ignoring ethical traps, which led to him spending 37 months in a federal prison. He now uses his business ethics expertise to train leaders to identify, assess and mitigate ethical risks while promoting ethical decision-making and risk management. Kevin has a Bachelor of Science-Commerce in Accounting and History from Spring Hill College in Mobile, Alabama. He is an eSpeakers Certified Virtual Presenter and a former member of the American Institute of Certified Public Accountants and the Michigan and Texas State Societies of Certified Public Accountants. In this episode… What do you deem as ethical in your workplace? Maybe your boss told you to do something that seemed questionable. Who do you go to with your concerns? Believe it or not, companies continuously struggle with crossing ethical lines, and when they do, the consequences can be life-altering.  Kevin Foster spent 37 months in prison for a crime he didn't commit but could have stopped. His company broke several ethical laws, and now he wants to help other organizations avoid “the ethics trap.” Kevin's consulting and training services have saved countless organizations from making significant lapses of judgment.  In this week's episode of Spill The Ink, Kevin Foster, CEO of Business Ethics Advisors, LLC, shares his advice on business best practices for avoiding ethical issues with host Michelle Calcote King. Together, they discuss how a person's ego can be the root cause of an ethical lapse, what it means to develop a zero-tolerance culture and how to reflect on your moral choices. Kevin also shares what prison taught him about family, ethics and relationships. Stay Tuned.

Luis Scott is the Managing Partner of Bader Scott Injury Lawyers and the Co-founder of 8 Figure Firm, a consulting business that helps attorneys market their firms. In just two years, Luis grew his firm from 25 to 150 employees and almost $100 million in settlements. Formerly, he was the managing partner of a multi-million dollar firm where he oversaw the assistance of thousands of families who were injured in serious accidents. Luis is a native of Puerto Rico and moved to Georgia after being recruited to play baseball for the University of West Georgia. He graduated with a B.B.A. in Accounting and went on to receive a Juris Doctorate from Atlanta's John Marshall Law School. Luis is also a member of the State Bar of Georgia, Georgia Trial Lawyers Association, National Trial Lawyers Association and the American Institute of Legal Counsel. He has been heralded as a Super Lawyer's "Rising Star." In this episode… A marketable business is a profitable business—especially when it comes to law firms. Luis Scott, the Managing Partner of Bader Scott Injury Lawyers, believes you can turn your law firm into a successful business with targeted marketing and shared core values.  Luis has helped hundreds of firms to level up their clientele and reach. He understands how to guide lawyers to take charge of their practice and build long-term relationships rather than simple business contracts. And, it all starts with alignment.  In this week's episode of Spill The Ink, host Michelle Calcote King sits down with a fellow attorney and podcaster Luis Scott, the Managing Partner of Bader Scott Injury Lawyers and the host of The Guts and Glory Show. They discuss the generational ambition gap that exists between marketing styles, how lawyers can create more time for personal branding and what it means to align with your firm's core values. Luis also shares his belief in reading regularly and building lasting relationships. Stay Tuned.

Richard Jacobs is the Founder and President of Speakeasy Marketing, Inc. He specializes in helping attorneys break free from 70 hour work weeks and marginal law practices. Richard has helped over 1,000 attorneys regain balance in their lives and turn their law practices into successful businesses. He is also the founder of The Good Night’s Sleep Project, a company dedicated to helping busy professionals get their best sleep with custom-tailored pillows. In this episode… How do you know if your firm's website is creating traffic? You can just pump out new content regularly and hope for the best, but a better approach is tracking what actually gets noticed. Do you know exactly who interacts with your site and what information they need? Far too many attorneys misunderstand the marketing opportunities for their site, so they post irrelevant articles and pictures of themselves looking strong. Richard Jacobs, the Founder and President of Speakeasy Marketing, Inc., believes law firms need better marketing strategies if they want to land new clients.  In this week's episode of Spill The Ink, host Michelle Calcote King interviews the Founder and President of Speakeasy Marketing, Inc., Richard Jacobs. They discuss the PRIME Marketing Method, why reviews are important, and the benefits of podcasting. Richard shares how to track content engagement and why the Goldilocks length for thought leadership books works. He also shares how to monetize solo podcast episodes to land new clients. Stay tuned.

Amy Rowland is the Founder of Varia Search, a boutique legal search firm that uses a bespoke approach to fill in-house department roles, from general counsel to paralegal. Amy’s expert matchmaking method results in candidates who love their new jobs and satisfied clients who value their new hires. Prior to starting Varia Search, Amy held in-house roles at two large international companies and was a staff attorney at Paul, Weiss, Rifkind, Wharton & Garrison.  In addition to her work at Varia Search, Amy is an Executive Member of Dreamers & Doers and a Beta User for The Fourth Floor. She also hosts the podcast, Fashionably Late: Finding Career Fulfillment at Any Age. In this episode… What is your dream job as a lawyer? Have you ever fantasized about getting away from billable hours and building stronger relationships with your clients? If so, it may be time to make the leap to an in-house legal counsel position.  Amy Rowland, the Founder of Varia Search, is an expert at filling in-house legal department roles, from general counsel to paralegal. Compared to working at a law firm, an in-house position has its own unique responsibilities and challenges—and, as Amy says, it also has a myriad of benefits for lawyers looking for a change. So, what is Amy’s advice to attorneys who are eager to land an in-house position in 2021?  Join us for this week's episode of Spill the Ink as host Michelle Calcote King sits down with the Founder of Varia Search and Host of the Fashionably Late podcast, Amy Rowland. Together, they discuss Amy's transition from tennis player to legal recruiter, the major challenges and responsibilities of in-house counsel, and why building your personal brand is essential for landing your dream job as a lawyer. Stay tuned for more.

Chris Dayley is a Neuromarketer and the Owner of Smart CRO, an agency that specializes in helping e-commerce companies create profitable websites and build high-impact A/B testing programs. With over seven years of experience with Conversion Rate Optimization (CRO), Chris is an expert at improving website profitability using psychology-based testing and analytics.  In addition to this, Chris is also an avid CRO speaker and has spoken at a variety of conferences and events, including Social Media Marketing World and Content Marketing World. In this episode… What does the best version of your website look like to your clients? Should your header be more prominent, or is it better to focus on creating more content? While you could continue to guess which elements of your website will lead to more leads and conversions, there is a more effective and accurate strategy: A/B testing.  Chris Dayley, the Owner of Smart CRO, has doubled conversion rates for his clients using A/B testing. He understands that the market is continually evolving, so companies have to change their methodologies to keep up. With his A/B testing strategies, you can create an adaptable website that stands out, attracts high-quality leads, and converts users into clients today.  In this week's episode of Spill the Ink, host Michelle Calcote King interviews Chris Dayley, a Neuromarketer and the Owner of Smart CRO, about how to use A/B testing to generate leads and boost conversions on your website. Chris shares the ins and outs of Conversion Rate Optimization (CRO), the details behind his strategic website layout, and the ideal budget your firm should set for A/B testing. Stay tuned for more.

AJ Wilcox is the Founder of B2Linked, an advertising agency that specializes in account management, training, and consulting for LinkedIn Ads. B2Linked manages the largest LinkedIn Ads accounts worldwide and is currently the only agency that is an official Certified LinkedIn Partner.  AJ has worked in digital marketing and advertising for almost 15 years. In addition to his role at B2Linked, he also hosts The LinkedIn Ads Show, teaches a LinkedIn Learning course, and speaks at conferences and events across the globe about LinkedIn advertising. In this episode… Does your law firm use LinkedIn advertising? If not, you could be missing out on building strong connections with quality leads and valuable referral partners. So, how can you start creating effective LinkedIn Ads today? AJ Wilcox, the Founder of B2Linked, has built countless ad campaigns in the last 15 years. After discovering the power of advertising on LinkedIn, he decided to create an agency that helps businesses and entrepreneurs stand out and build stronger customer relationships on the professional platform. With AJ’s expert advice, you can start creating LinkedIn Ads that tap into your ideal target market—and stop spending money on the intrusive ads that don’t work. In this week's episode of Spill the Ink, host Michelle Calcote King interviews AJ Wilcox, the Founder of B2Linked, about the ins and outs of LinkedIn advertising. Together, they discuss the minimum budget you need to create effective LinkedIn Ads, the four types of ads you will see on the platform, and the tried-and-true acronym that AJ uses to structure his advertisements. Listen in to find out why AJ ranks LinkedIn as one of the most effective advertising platforms for B2B companies.

Russ Rosenzweig is the Co-founder of Round Table Group, the world's first and largest expert witness search and referral firm. Since Russ pioneered the industry in 1993, Round Table Group has earned a spot on Inc. Magazine’s list of the fastest growing US companies an impressive six times. Today, Russ and his team continue to connect lawyers and firms with leading experts in all fields.  Beyond his work at Round Table Group, Russ is a speaker, author, educator, and philanthropist. He is also the host of the Engaging Experts podcast. In this episode… What makes a good match between a lawyer and an expert witness? Russ Rosenzweig, the CEO and Co-founder of Round Table Group, has spent the last 28 years of his career playing matchmaker between attorneys and the experts they need to win a case. So, what is the secret behind his successful matchmaking process? Using Round Table Group’s extensive collection of Nobel Prize winners, presidents of universities, and many more, lawyers can easily find the expert they need for their next case. What’s more, Russ has not only hacked the process of connecting lawyers and attorneys, but he has also transformed his company into a valuable marketing, branding, and business development resource.  In this week's episode of Spill the Ink, host Michelle Calcote King sits down with Russ Rosenzweig, the Co-founder and CEO of Round Table Group, to discuss what inspired him to form the first ever expert witness search and referral firm. Russ talks about what it means to be an expert witness, how he marketed his company to success over the last 20 years, and why his firm is a valuable business development resource for lawyers. Stay tuned.

Steve Markman is the Founder and President of Markman Speaker Management, LLC, a multi-service speaker agency established in 1994. With over three decades of experience in the conference, event, and speaker business, Steve has made a name for himself as an inspiring lecturer and trusted mentor to countless popular speakers.  Among his many services, Steve provides customized, virtual training that helps professionals, thought leaders, attorneys, and entrepreneurs boost visibility through speaking engagements. His specialties include coaching and workshops, professional speaker placement, conference content, and more. In this episode… When you think of the events and conferences that you've attended, what do you remember most about the keynote speakers? What made them stand out as a speaker—and how can you do the same at your next speaking engagement?  Speaking opportunities are, without a doubt, a strong marketing, PR, and business development tool for attorneys and law firms. That’s why Steve Markman created his valuable coaching and training programs at Markman Speaker Management, LLC—to help hundreds of lawyers land speaking engagements that boost their visibility and improve their firm’s bottom line.  In this week's episode of Spill the Ink, thought leader, entrepreneur, and speaking expert Steve Markman sits down with host Michelle Calcote King to discuss the unmatched value of speaking engagements for lawyers and law firms. Steve talks about how to identify the right speaking opportunities for you, his strategies for meeting an event organizer’s criteria, and the best practices for delivering speeches that lead to more speaking engagements. You don't want to miss this valuable episode.