Spill The Ink How professional services firms can leverage live video to build their brands online
Stephanie Liu is a Live Streaming Strategist and the host of Lights, Camera, Live on Facebook, where she teaches professionals to transform their social media marketing strategy. She is the Founder of Stephanie Liu Marketing, an agency dedicated to helping you captivate your audience and master the art of social marketing. Additionally, Stephanie is the Co-founder and Co-organizer of Leap Into Live Streaming Bootcamp, a virtual event designed as a crash course in live video.
Stephanie has a bachelor’s degree in psychology from San Diego State University and is a certified Neuro Linguistic Programming Trainer. Stephanie’s work has been recognized and awarded by Forbes, Online Marketing Media and Advertising (OMMA), PR Daily, Forrester, Gartner and 1to1 Media. She has spoken at many events, including Social Media Marketing World, VidCon, and Podcast Movement. Stephanie is also the co-author of the book, The Ultimate Guide to Social Media.
In this episode…There’s a strong chance that you’ve stumbled across live streaming events and possibly even attended a few. They’re a great way to reach a larger audience and maintain current relationships. So why not consider hosting your own?
According to Stephanie Liu of Lights, Camera, Live, leveraging live video can help you go from unknown to unforgettable and is one of the fastest ways for brands to become top of mind and tip of tongue. She wants to make live streaming a new way for lawyers and other professionals to build their brand.
In this week's episode of Spill the Ink, host Michelle Calcote King sits down with live streaming strategist and host of Lights, Camera, Live, Stephanie Liu, to discuss using live video to expand your business and keep in touch with current and prospective clients. Stephanie shares tips on how to structure live video, what the best streaming platforms are and how to repurpose video content. Plus, Stephanie explains the benefits of live video and how to show up with authenticity. Stay Tuned.