To The Point - Home Services Podcast

As we continue to wade through COVID-19 pandemic, the positivity of people coming together has been incredible. For this episode of "To The Point", we are grateful to have the opportunity to sit down with a leader in creating winning mindsets that translates to success in both business and personal life.   Stephen Christopher is owner of Wit Digital, a respected digital marketing agency out of the Denver, CO area. Like RYNO, Wit Digital specializes in serving the home services industry.

Over the past few weeks, we’ve been receiving a lot of interest from our listeners about selling and acquiring a company. Fans of To The Point will recognize our guest today, and we feel there’s no one better to speak on the matter of buying and selling businesses than our friend Ken Goodrich, President and CEO of Goettl Air Conditioning & Plumbing. Throughout his incredible career, Ken has been both a buyer and a seller. He’s been through the process many times, purchasing and selling both struggling and successful businesses. He knows from experience just what you’re thinking and feeling in all of these situations, how to communicate properly to get a deal done, and everything in between. So, if you’re considering an acquisition or the sale of your business, this is a great opportunity for you to gain some insight from someone who’s seen it all.

It’s one thing to manage a successful home service company, and it’s another to consistently grow it year after year. That takes a ton of risk, courage and leadership. If you make the wrong move, just like with hunting gators, things can all go south. You need incredible patience for both. On this episode, we talk with Charlene Ierna, owner of IERNA’s Heating, Cooling, and Plumbing located in Lutz, Florida just outside of Tampa Bay, on growing up in Miami, how she got into the trades, and what it takes to build a successful home service business. Not only is she a badass alligator hunter and owner, Charlene is a 9x Bryant Medal of Excellence Winner, Pinnacle Winner, 2016 Bryant Dealer of the year, and 1st and only contractor in FL to win all three awards. This is an episode you definitely want to tune in to.

You spend time and money coaching, training, and supporting your technicians...but what about the person that delivers your company’s first impression to your customers? On this exciting episode of To The Point, we have the opportunity to chat with uber successful CSR coach, Angie Snow, Co-Owner and of Western Heating and Air Conditioning about the importance of call coaching, especially during a crisis like COVID-19. Angie also serves on the Executive Board of Directors for Women In HVACR and was the Service World Woman of the Year Award at Service World Expo in 2016.  

This episode of To The Point Podcast is a great resource for those looking for more information on the CARES Act and the Paycheck Protection Program for plumbing and HVAC businesses.  

Barton James, President & CEO of Air Conditioning Contractors of America (ACCA) is one of the smartest people in the Home Services industry. We had the chance to sit down with him on a virtual call and discuss big changes happening in the Home Services industry, big wins on Capitol Hill, as well as insight on what is soon to come for contractors in America.

Ken Goodrich, CEO of Goettl returns to the podcast with his VP of Sales, Dale Steele to talk Coronavirus Strategy. During every major challenge our nation has faced, Goettl has thrived and found new ways to push on. The one attribute that every business owner must possess to make it through times like this: the courage to lead. Since HVAC & Plumbing are an essential business, it is important that you keep going and not pull back on your internet marketing. Customers must have operating, reliable systems during these unprecedented times. With customers being home more and competitors pulling back, you need to press on while the need increases. Goettl is having another record-breaking month this March. Coincidence? Not in the slightest.

With a handful of episodes under our belt, we felt this was a great opportunity to review what we’ve learned so far, as well as give our listeners more opportunity to ask questions. The feedback has been positive so far, and we’re so grateful that you are listening. We are encouraged that many of you are benefiting from this podcast, but we and our guests have been getting bombarded with follow-up questions we think are important to address. We’ve compiled a list of questions taken from social media, our customers, and all over the place and made it a point to get them answered for you. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -  To interact with us or ask us questions to be featured in future episodes: Instagram: @RYNOStrategicSolutions Twitter: @RYNOSolutions Facebook: @RYNOStrategicSolutions  

You can’t fake it til you make it in business, and Josh Kelly formerly of Parker & Sons is a testament to expertise prevailing. The tooth fairy analogy is simple: at some point, your children (customers) will realize that you aren’t what you say you are, so being a real expert at what you’re doing is important if you want sustainable growth and customer retention. Josh has scaled and grown his service company (among several other businesses) both profitably and professionally, and that all starts with being an expert. He doesn’t just pretend to know what he’s doing—he spends countless hours studying, learning, and analyzing all aspects of his multiple business ventures.  We enjoyed having him in the studio and are hoping listeners will be able to find a couple nuggets to take away and apply to their business.

If you’ve ever considered adding additional services, this is the episode for you! Bobby Jenkins is one of the most genuine beings you’ll ever meet, and we had the chance to sit down and chat with him about how he created a successful formula around offering a wide range of services. His list of accomplishments is lengthy, ranging from 2017 Austinite of the Year to a Philanthropic Leadership award from the Austin Chamber of Commerce, and he’s also the owner of ABC Home & Commercial Services in Austin, Texas.