She Slays the Day with Dr. Lauryn Brunclik

What if your personal brand isn’t just about “being seen,” but about building a thriving business? In this high-energy and wisdom-packed episode, Dr. Lauryn sits down with the original YouTube branding queen, Amy Landino, to talk all things personal branding, visibility, and showing up online—even if you're shy, awkward, or terrified of being judged. Whether you're a chiropractor, coach, or creator, this conversation will get you thinking differently about how (and why) to start showing up on camera.Amy shares the origin story of her YouTube career, how she created one of the first influencer business models, and why personal brands are no longer optional for personality-led businesses. You’ll learn why being interesting is not the goal, how to start creating content even if you're scared, and the power of the "Fake Assistant Method" to protect your time and set boundaries. If you've ever wondered how to turn your expertise into influence and your influence into income—this one’s for you.Key Takeaways:Your personal brand is happening—with or without you. Amy explains how everyone already has a personal brand, and why being intentional about it is the key to growth, visibility, and credibility.Face-to-camera content is non-negotiable. If you want to stand out and connect with your audience, you have to speak directly to them—even if you're scared or hate how you look on camera.You don’t need a fancy team—just a fake assistant. Amy walks through her viral “Fake Assistant Method,” showing how solopreneurs can start protecting their time and elevating their positioning today.Stop marketing to your friends and family. Amy breaks down how to speak to your ideal client (your “Charlotte”) instead of worrying about who's watching your stories.About the Guest:Amy Landino is a globally recognized speaker, bestselling author, and the founder of GATLUW House, a personal development and creative agency. Known for her early influence as a YouTube pioneer in social media strategy, Amy helps personality-led business owners grow into seven-figure thought leaders by building intentional, powerful personal brands. Her viral frameworks—like the Fake Assistant Method—have helped thousands create smarter boundaries, stronger content, and more scalable businesses.Check out all things Amy LandinoWatch Amy’s YouTube Channel, AmyTVFollow Amy on InstagramResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:To learn more about Sked visit the link below!SkedTo learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLA

In this She Slays Replay, Dr. Brian Capra breaks down a common trap that holds practices back: over-reliance on reports. If you’ve ever felt like your EHR is drowning you in data but not actually helping you run your business, this conversation will hit home. Dr. Capra explains why reports aren’t actionable, how they fail to drive accountability, and what today’s practices need instead—real-time task delegation and verification systems that work with you, not against you.Listen to the full episode with Dr. Brian Capra: Spotify | AppleFollow Dr. Brian: LinkedInResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

What if everything you’ve built—your logo, your practice name, your content—could be taken from you… and legally? In this episode, Dr. Lauryn welcomes Chandler J. Esq, founder of Lethal Legal, to break down the essential legal protections practice owners and personal brands need to have in place. If you’ve ever hesitated to trademark your name or wondered whether your website content is protected, this conversation is for you.Together, they dive into the basics of intellectual property law—including what’s worth protecting, when to trademark, and how copyright applies to more than just online content. Chandler shares real-world examples, preventative strategies, and empowering advice for making your brand legally untouchable. Whether you run a physical clinic, a digital business, or both, you’ll walk away understanding exactly what legal armor your brand needs to thrive.Key TakeawaysTrademarking your brand name and logo isn’t just for influencers—practice owners need this too. Chandler explains how failing to secure these assets can cost you big, even if your business is local.Intellectual property law covers your digital AND physical brand presence. From clinic names to online content, you’ll learn what’s protected and what’s at risk.Being proactive about IP law saves money, stress, and reputation. Chandler lays out when and how to work with a trademark attorney—and what DIY legal routes are safe to take.Brand protection equals brand power. Understanding copyright, trademark, and contracts gives you confidence and leverage as a business owner.Guest BioChandler J. Esq is the founder of Lethal Legal and a dynamic trademark attorney and brand protection strategist. She helps business owners protect and monetize their brands by combining deep legal expertise with a standout client experience. Featured in NASDAQ and Thrive Global, Chandler is a recognized industry voice for making legal protection not only accessible—but empowering and entertaining.Find out more about all of Lethal Legal’s products and servicesFollow Chandler: LinkedIn | Instagram Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.-- -- -- -- --Mentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLATo learn more about Sked visit the link below!Sked

In this She Slays Replay, Bharon Hoag shares a bold vision for uniting the chiropractic profession instead of dividing it. He challenges chiropractors to embrace their diversity while focusing on what truly matters—expanding access to care and solidifying chiropractic as the first line of defense for health. If you’re tired of the infighting and ready to focus on solutions, this segment will inspire you to think bigger.Listen to the full episode with Bharon Hoag: Spotify | Apple Donate now to the Chiropractic Defense CouncilLearn more about the Chiropractic Defense CouncilResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

What happens when the professions built on healing others start struggling to heal themselves? In this conversation, Dr. Lauryn sits down with veterinarian and entrepreneur Dr. Christine Staten to explore the deep parallels between veterinary and chiropractic practices — from burnout and compassion fatigue to broken business models and corporate takeovers. Whether you’re a chiropractor, healthcare provider, or business owner, this episode will challenge you to rethink how sustainability and success really get built.Together, they dive into why healing professions face such high burnout rates, the dangers of corporate consolidation in medicine, and how practice owners can reclaim freedom, fulfillment, and financial health. Dr. Christine shares her own journey from practitioner to CEO, why building better systems saves lives, and her mission to protect independent healthcare practices from being bought out or burned out.Key Takeaways:Healing professions like chiropractic and veterinary medicine face parallel struggles of burnout, compassion fatigue, and unsustainable business models.Building strong leadership, clear systems, and carving out CEO time is critical to preventing resentment and creating lasting career fulfillment.Corporate ownership of healthcare practices is on the rise, making it more important than ever to empower independent practice owners with the tools and knowledge to thrive.About the Guest:Dr. Christine Staten is a veterinarian, entrepreneur, and the founder of Veterinary MBA. After graduating veterinary school in 1999, she grew her solo ambulatory practice into a thriving two-location, 10-doctor business in Tucson, Arizona. In 2023, she earned her MBA from LSU and now passionately mentors veterinary and healthcare practice owners on creating sustainable, profitable businesses that protect their time, freedom, and financial futures. Through Veterinary MBA, Dr. Staten is helping the next generation of practitioners build businesses they love without sacrificing their well-being.Learn more from Dr. Christine by checking out Veterinary MBAFollow Dr. Christine: LinkedIn | InstagramResources:Want to integrate AI into your business to level up your game? Join Callan Faulkner’s Automate to Accelerate program now! For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.-- -- -- -- --Mentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLATo learn more about Sked visit the link below!Sked

In this She Slays Replay, Dr. Gena Bofshever Alon and Dr. Lauryn tackle one of the most controversial words in chiropractic—crack. They dive into why some chiropractors cringe at the term while others embrace it, and whether patient language really matters when it comes to delivering great care. If you’ve ever debated the right way to talk about adjustments, this segment will give you plenty to think (and laugh) about.Listen to the full episode with Dr. Gena: Spotify | AppleFollow Dr. Gena: LinkedIn | Facebook | YouTube Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

Do people really understand what you offer—or are you just shouting into the void? In this follow-up episode, Dr. Lauryn and marketing expert Molly Cahill move from theory to tactics, revealing the real reasons most healthcare providers struggle to create content that drives action. From patient psychology to platform strategy, this is your roadmap to building a personal brand that actually sells.They explore why talking about symptoms isn’t selling out, how to validate patient experience without pandering, and what it really takes to build trust online. Lauryn shares her go-to strategy for converting small audiences, why opinion-sharing is a brand-builder, and why waiting for more followers is the worst strategy of all. If you’ve ever felt stuck between being helpful and being “sales-y,” this episode is your blueprint for finding the sweet spot.Key Takeaways:Stop avoiding symptom-based content. Speaking directly to patient concerns is how you change beliefs—and convert them into care.Trust isn’t built when you sell—it’s built when you share. Posting your honest opinions consistently trains your audience to value your voice.Authority grows from authenticity. You don’t need a massive following to make sales—you need engaged, aligned people who trust what you say.Start now, not later. If you’re waiting to “look like an influencer” before showing up, you’re missing the point—and the opportunity.About the Guest:Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly’s approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.Get Molly’s free guide on how to pick pinned posts.Learn more about Molly’s services. Follow Molly: Instagram | FacebookResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Grab Lauryn’s free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLALearn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job Board

In this She Slays Replay, Dr. Jamal Früster unpacks the deep philosophical divide in chiropractic and what it means for the profession’s future. He explores how chiropractors have become disconnected from their roots, why understanding chiropractic history matters, and how to bridge the gap between differing perspectives. If you’ve ever felt frustrated by the identity crisis within chiropractic, this segment will challenge you to think differently about its past, present, and future.Check out the full episode with Dr. Jamal Früster: Spotify | AppleTo learn more about Dr. Jamal and everything he has to offer, visit his website.Listen to Soul Coffee: Spotify | Apple Follow Dr. Jamal: Instagram | TikTok | YouTubeResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

Can your personal brand actually become a second source of income—or is it just more work with no reward? In this episode, Dr. Lauryn flips the script as she's interviewed by marketing expert and returning guest Molly Cahill. Together, they unpack the biggest mindset and strategy mistakes healthcare providers make when trying to grow online and reveal why blending your clinic’s brand with your personal brand could be costing you both growth and clarity.Lauryn shares her latest venture, Beyond Brick and Mortar, and breaks down the real reason chiropractors and other providers struggle to make online content “click.” They dig into the profit pitfalls of practice ownership, how to find a niche people actually want to pay for, and why building a personal brand requires more than just repurposing clinic content. Plus, a preview of what’s coming in Part 2: actionable marketing tips, content clarity, and how to talk about symptoms without selling out.Key Takeaways:Your clinic brand and your personal brand are not the same. Trying to grow both on one account often creates confusion and limits growth—learn when and why to separate them.Healthcare professionals can build profitable online brands—without going viral. It’s about clarity, community, and content that sells, not follower counts.Niche statements must speak to desire, not just qualifications. If your niche doesn’t make your audience say “that’s me,” it’s probably not specific enough.Brick-and-mortar practice has profit limits—and vulnerability. Personal brands offer margin, flexibility, and a chance to diversify income without more overhead.About the Guest:Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly’s approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.Learn more about Molly’s services. Follow Molly: Instagram | FacebookResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.Mentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLATo learn more about Sked visit the link below!Sked

In this She Slays Replay, Dr. Tom Waller and Lauryn dive into the harsh realities of entrepreneurship, ego, and self-awareness in chiropractic. They discuss why not everyone is meant to run their own practice, the dangers of chasing a vision that doesn’t truly align with your values, and how to redefine success on your own terms. If you’ve ever questioned whether you’re on the right path, this segment will help you find clarity and confidence in your next move.Check out the full episode with Dr. Tom Waller: Spotify | AppleFollow Tom: LinkedIn | Facebook | InstagramResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.