She Slays the Day with Dr. Lauryn Brunclik 311 - Protect Your Brand: Trademark and Copyright Must-Knows for Practice Owners feat. Chandler J. Esq
What if everything you’ve built—your logo, your practice name, your content—could be taken from you… and legally? In this episode, Dr. Lauryn welcomes Chandler J. Esq, founder of Lethal Legal, to break down the essential legal protections practice owners and personal brands need to have in place. If you’ve ever hesitated to trademark your name or wondered whether your website content is protected, this conversation is for you.
Together, they dive into the basics of intellectual property law—including what’s worth protecting, when to trademark, and how copyright applies to more than just online content. Chandler shares real-world examples, preventative strategies, and empowering advice for making your brand legally untouchable. Whether you run a physical clinic, a digital business, or both, you’ll walk away understanding exactly what legal armor your brand needs to thrive.
Key Takeaways
- Trademarking your brand name and logo isn’t just for influencers—practice owners need this too. Chandler explains how failing to secure these assets can cost you big, even if your business is local.
- Intellectual property law covers your digital AND physical brand presence. From clinic names to online content, you’ll learn what’s protected and what’s at risk.
- Being proactive about IP law saves money, stress, and reputation. Chandler lays out when and how to work with a trademark attorney—and what DIY legal routes are safe to take.
- Brand protection equals brand power. Understanding copyright, trademark, and contracts gives you confidence and leverage as a business owner.
Guest Bio
Chandler J. Esq is the founder of Lethal Legal and a dynamic trademark attorney and brand protection strategist. She helps business owners protect and monetize their brands by combining deep legal expertise with a standout client experience. Featured in NASDAQ and Thrive Global, Chandler is a recognized industry voice for making legal protection not only accessible—but empowering and entertaining.
Find out more about all of Lethal Legal’s products and services
Follow Chandler: LinkedIn | Instagram
Resources:
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