She Slays the Day with Dr. Lauryn Brunclik 308 - Building Beyond the Clinic: Creating a Personal Brand for Real Impact feat. Molly Cahill
Can your personal brand actually become a second source of income—or is it just more work with no reward? In this episode, Dr. Lauryn flips the script as she's interviewed by marketing expert and returning guest Molly Cahill. Together, they unpack the biggest mindset and strategy mistakes healthcare providers make when trying to grow online and reveal why blending your clinic’s brand with your personal brand could be costing you both growth and clarity.
Lauryn shares her latest venture, Beyond Brick and Mortar, and breaks down the real reason chiropractors and other providers struggle to make online content “click.” They dig into the profit pitfalls of practice ownership, how to find a niche people actually want to pay for, and why building a personal brand requires more than just repurposing clinic content. Plus, a preview of what’s coming in Part 2: actionable marketing tips, content clarity, and how to talk about symptoms without selling out.
Key Takeaways:
- Your clinic brand and your personal brand are not the same. Trying to grow both on one account often creates confusion and limits growth—learn when and why to separate them.
- Healthcare professionals can build profitable online brands—without going viral. It’s about clarity, community, and content that sells, not follower counts.
- Niche statements must speak to desire, not just qualifications. If your niche doesn’t make your audience say “that’s me,” it’s probably not specific enough.
- Brick-and-mortar practice has profit limits—and vulnerability. Personal brands offer margin, flexibility, and a chance to diversify income without more overhead.
About the Guest:
Molly Cahill is a social media strategist and coach who helps chiropractors and holistic health professionals grow their practices through authentic Instagram marketing. A former public school teacher turned entrepreneur, Molly’s approach focuses on sustainable strategies that attract loyal patients without the overwhelm. Through her courses, consulting, and podcast, she empowers providers to market with clarity, confidence, and personality.
Learn more about Molly’s services.
Follow Molly: Instagram | Facebook
Resources:
For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!
Sign up for the Weekly Slay newsletter!
Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | Facebook
Sign up here to receive our monthly associate job postings email.
Mentioned in this episode:
Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!
She Slays Associates Job Board
Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.
To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.
Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!
She Slays Associates Job Board
Holistic Marketing Hub
Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!