

Kids Media Club Podcast
Jo Redfern, Andrew Williams, & Emily Horgan
Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.
Episodes
Mentioned books

May 22, 2025 • 35min
Kids Media Club: the ethics of using AI in animation.
In this week’s episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Tom Box, Co-Founder of Blue Zoo animation studio. Tom discusses Blue Zoo’s AI policy, which aims to ethically integrate AI into their workflow. AI in animation is a contentious topic, sparking heated and polarising debate. The hosts even imagined hordes of angry animators, pitch forks in hands, marching up to their podcast studio at the merest mention of the word. Incorporating AI successfully into a company’s production pipeline while finding common ground among artists takes a delicate and careful touch, akin to a bomb-disposal expert deciding which wire to cut to stop everything blowing up. Tom has thought long and hard about the best way to approach this topic and it was a wonderful opportunity to discuss the issues and concerns swirling around AI in animation.What do you think about AI in animation? Have Blue Zoo struck the right balance? Leave us a comment and let us know what you think.

May 15, 2025 • 36min
Kids Media Club x Precise TV - YT Series: YouTube and Kids Media
In this special episode of the Kids Media Club Podcast, sponsored by Precise TV, we’re joined by Denis Crushell, Chief Commercial Officer of Precise TV to dive into their PARK report on YouTube viewing habits among UK kids and families. Hosts Andy, Emily, and Jo unpack key insights, including YouTube’s dominance as the #1 platform for kids and the influence children have on household purchasing decisions. Plus, don’t miss an exciting announcement about an upcoming live event you won’t want to miss! https://www.precise.tv/kidsmediaclubhttps://www.precise.tv/

May 8, 2025 • 43min
Kids Media Club: behind the Peppa Pig Baby news
The arrival of a new baby takes a lot of planning and that's as true for the Peppa Pig family as any other! In this week's Kids Media Club podcast, Jo, Emily, and Andy are joined by Esra Cafer, SVP Global Brand Strategy at Hasbro, to discuss the new addition to the Peppa Pig family and just what's involved from a brand management and strategy perspective.

May 1, 2025 • 39min
Kids Media Club: Special guest, Emily Brundige on developing and producing your own show
In this week's episode, special guest Emily Brundige joins the podcast to talk about what goes into creating an animated show. She draws on her extensive experience that covers from her first break producing a YouTube original series through to developing and producing her own show GOLDIE for Apple TV+. This is a must-listen to any aspiring or experienced animators and show producers. https://www.emilybrundige.com/

Apr 24, 2025 • 48min
Kids Media Club: Roblox and Dreamworks Rerun
We dip into the archives to revisit an old episode. Roblox has recently broken its own record of concurrent players on the platform, so we thought we'd look back at this episode about kids media IP owners increasingly playing in the Roblox sandbox:Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign that Roblox is becoming a key part of a big brand's flywheel and IP eco-system. Is it a trend or is Roblox here to stay? In this episode, Jo, Andy, and Emily chatted to Bill Kispert, SVP & GM, Games & Digital Platforms at Universal Products & Experiences, and Marcus Holstrom, CEO The Gang, to unpick how to build successful Roblox games that grow huge brands.

Apr 17, 2025 • 36min
Kids Media Club: five most common mistakes in Kids Media
What are the five most common mistakes made in kids media? In this week's episode, the hosts got together to share their thoughts on the biggest boo-boos being made in the industry today. From blindly following data to making shows for parents rather than kids, they propose their picks for the most typical blunders the industry is guilty of committing. What do you think? Would you have suggested some different ones? Let us know in the comments.

Apr 10, 2025 • 44min
Kids Media Club: From Blocks to Blockbuster, Minecraft Movie Madness
In this episode of the Kids Media Club Podcast, our hosts chat with Simon Pulman, entertainment lawyer and returning guest to the show. They get together to discuss the topic that everyone is talking about. Namely the Minecraft Movie. What factors contributed to its startling commercial success? Was it by respecting the source material or by ensuring the Minecraft community felt properly represented and seen? Will Hollywood learn from this or grab the wrong end of the stick? Simon, Jo, Emily, and Andy unpick the pixels behind the story to uncover how the Minecraft Movie went from sandbox to cinematic triumph.

Apr 3, 2025 • 36min
Kids Media Club: Host's Hang Out - Youtube metrics, Snow White backlash, and Minecraft Movie madness
It's host hang out time again. Emily, Jo, and Andy have celebrated their 100th episode anniversary and are back shooting the breeze about all things kids media. This time around they're discussing the Youtube metrics changes and CBBC going all in on Youtube, the Snow White backlash (was Rachel Zegler pushed under the bus or did she pull the bus down on herself?), and ponder how big the Minecraft Movie will be! Settle in for a short chinwag with your favourite kids media pundits.

Mar 27, 2025 • 50min
Kids Media Club: Robert Chandler chats about pivoting to feature films
In this episode of the Kids Media Club Podcast, Jo, Andy, and Emily were delighted to be joined by Robert Chandler, the irrepressibly enthusiastic producer of animated features like The Cantiville Ghost and The Amazing Mauricem among many others. Robert is a veteran of TV and movie production and has the scars on his back to show it! He shares his insights on how to put together a successful animated feature, working with IP holders, and the current state of the market. This is a must listen for anyone looking seriously at producing features.

Mar 20, 2025 • 57min
Kids Media Club: Podcasting for Kids
This episode the Kids Media Podcast gets meta for a podcast discussion on podcasting for kids. Hosts Andy, Jo, and Emily are joined by podcast experts, Lindsay Patterson and Carla Herbertson. They discuss :How listening behaviours are different for a kids audienceWhat shows are hits with young audiencesThe discoverability challenge for kids podcasts And why podcasts are the ultimate sandbox to try out new ideas. So if you want to know more about what's happening in the audio space for kids and family, tune in, listen and learn.