Kids Media Club Podcast

Evan Shapiro, a media cartographer and analyst, delivers crucial insights into the shifting media landscape. He discusses how power is shifting from traditional media to individual creators on platforms like YouTube, reshaping cultural narratives. The rise of social media stars like Jake Paul illustrates this change, while regulatory challenges affect the creator economy for kids' content. Shapiro also emphasizes the need for diversified revenue streams for creators and analyzes the evolving competition between YouTube and TikTok.

In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Nic Hill, co-founder of digital creative agency Sawhorse. Nic is a specialist at creating fantastic experiences and games on Roblox and is the go-to person for big brands and studios when they want a promotional game for their product or movie that has impact on the platform. They discuss: * How the film industry is leveraging UGC platforms like Roblox to support box office as we’ve seen with KF Panda, Minions and Beetlejuice. * Roblox and Sports – what is the opportunity for rights holders? * The Roblox brand partnerships hub, will all companies have a 3D space in lieu of websites? How soon? * What do brand owners or IP creators need to bear in mind when activating on Roblox

Paul Schleicher, a key figure behind Netflix's hit animated series Bad Dinosaurs, shares insights on the show's evolution from YouTube shorts to global success. He dives into the unique challenge of creating a language-less comedy, emphasizing the importance of expressive characters. The conversation also highlights production strategies, the need for audience feedback, and the hurdles of establishing new intellectual properties in kids' media. With humor and innovation at the forefront, Paul discusses the future of animated storytelling.

Steve Smith, an animation producer at Beakus, shares insights from his work on the animated series BIG LIZARD. He discusses the creative journey and development process, revealing the importance of humor and education for young audiences. Smith dives into the challenges of international co-productions, from funding complications to navigating cultural differences post-Brexit. He also emphasizes the delicate balance of production management and creativity in bringing animated stories to life. It's an engaging episode for anyone in the animation world!

The hosts share their experiences at MIP and explore the industry's mood amidst challenges. They dive into the rise of platforms like Roblox and the impact of YouTube on monetization strategies. The discussion highlights successful transitions from traditional media to digital realms and emphasizes the powerful influence of new media figures like the Sidemen and Mr. Beast. They also address the urgent need for collaboration and engagement with young audiences to navigate the shifting dynamics of children's media.

What is the collective word for a group of 'nerds'? A herd of Nerds? A tribe of Nerds? In this week's episodes of the podcast, Andy, Jo, and Emily nerd out about nerd culture. The chat covers the waterfront. They dive deep into the world of fandoms - from comics to trainers, from Star Wars to Marvel, from gaming to Lego. This show is for everyone who is proud to be a nerd and anyone interested in understanding geek culture.

Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign that Roblox is becoming a key part of a big brand's flywheel and IP eco-system. Is it a trend or is Roblox here to stay? In this episode, Jo, Andy, and Emily chatted to Bill Kispert, SVP & GM, Games & Digital Platforms at Universal Products & Experiences, and Marcus Holstrom, CEO The Gang, to unpick how to build successful Roblox games that grow huge brands.

In this snack-able episode of the Kids Media Club Podcast, Emily looks back on our recent chat with Kat Carr on TikTok and picks her key takeaways. Tons of bite-size wisdom and insights on the most viral social media platform around. Keep tuned for some awesome interviews coming up in the next couple of weeks

In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy chat with the brilliant Kat Carr from creative agency, Think Jam, about how kids media brands can get the most out of TikTok. We explore what makes things go super viral on TikTok, how the TikTok audience is changing, and why even kid brands needs to have a TikTok strategy.

A bonus episode of the Kids Media Club Podcast (we're spoiling you!): Jo and Emily give us their impressions of the event and what they think it tells us about the licensing market as a whole.