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Kids Media Club Podcast

Latest episodes

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Mar 6, 2025 • 52min

Kids Media Club: Alex Piper on going from MrBeast to NBA

Join the Kids Media Podcast as Jo and Andy chat with Alex Piper, producer, former Global Head of Unscripted at Youtube, and executive vice president of original content at the NBA. Alex shares his insights and experiences from being involved in Mr Beast's meteoric rise to overseeing the NBA's content strategy and production. He shines a light on how the worlds of mega sports brands and content creators are merging and crossing over. This episode is an unmissable glimpse on a new way of thinking about fandom and sports.
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Feb 27, 2025 • 52min

Kids Media Club: Nickelodeon's YouTube playbook

This podcast episode looks at Nickelodeon's YouTube as springboard strategy. Jo, Emily, and Andy catch up with Alex Reed and Marc Cantone from Nickelodeon to discuss the studios YouTube playbook. Their new preschool show Kid Cowboy launches first on YouTube. Nickelodeon's mission is to be where kids are and it's a reflection of the sesmic shifts in the industry that more than ever that place is YouTube. How does a big kids TV brand adapt and innovate, but stay true to their storytelling roots? Listen in and find out.
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Feb 20, 2025 • 45min

Kids Media Club: special guest Ed Barnieh

In this week's podcast, Jo and Andy welcome Ed Barneih to the show. Ed is launching a new venture committed to championing storytellers from Asia, Africa, and Latin America. A former executive at Nickelodeon, Cartoon Network Asia, Netflix, and BBC Worldwide, Ed has a comprehensive understanding of the global kids media market. Join the chat, as he shares his vision for moving beyond an exclusively western focus to discovering the universe of stories from across the globe.
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Feb 13, 2025 • 16min

Kids Media Club: On the ground at Kidscreen 2025

In this week's episode, the Kids Media crew are all together, live and in person, at San Diego for the Kidscreen Summit 2025. Jo, Emily, and Andy share their thoughts on the mood at the conference and which of the sessions they're excited to attend. Along the way, they also hear from other delegates and get their views on the conference and what it might mean for the kids media industry.
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Feb 6, 2025 • 43min

Kids Media Club: Get Ready to Wiggle!

In this week's episode of the Kids Media Club podcast, Jo, Emily, and Andy are beyond thrilled to be joined by the folks behind the cherished preschool phenomenon THE WIGGLES! Wiggles CEO, Luke O'Neill, and the legend and co-founder of the Wiggles, Anthony Field share their insights and experiences on a journey that started with them playing to small classes of children and grew to performing at Madison Square Gardens. They discuss how the Wiggles began, what they feel are the secret ingredients to their success, and some of their surprising celebrity fans. This is an inspirational chat about building an internationally successful children's brand and a must listen for anyone looking to create tomorrow's kids media hit.
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Jan 30, 2025 • 38min

The Kids Media Club: Post Toy-Fair Hosts' Hang Out

January is almost over, Toy Fair London has wrapped and the Kids Media Club hosts are catching up to share their impressions and talk about what new trends they spotted and what toys to look out for in the year ahead Jo, Andy, and Emily also talk about the new Netflix report and the continued dominance of YouTube.
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Jan 24, 2025 • 35min

Kids Media Club: Forecasting the Future of Toys and Media with The Insights Family

In this special Kids Media Club Podcast episode, brought to you by The Insights Family, Jo, Andy, and Emily are joined by Jack Day, Global Strategy Account Director, along with researchers Needa Khan and Udoy Nafis Oli, to discuss The Insights Family’s flagship annual report, Future Forecast, exploring the emerging consumer shifts and industry trends shaping how organisations connect with young audiences in 2025 and beyond. Download your free copy of the report https://go.theinsightsfamily.com/download-future-forecast-2025 or visit https://theinsightsfamily.com/ for more information
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Jan 16, 2025 • 31min

Kids Media Club: Hosts' Hangout

This episode is all chat, no guests; just hosts Jo, Emily, and Andy having a good old chinwag about all things kids media. Topics covered: The consequences of the potential TikTok banWhat is and isn't popping on NetflixWWE and live programming on Netflix Thoughts on Kidscreen and Toyfair.
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Jan 9, 2025 • 56min

Kids Media Club: Special Guest Michael Hirsh, co-founder of Nelvana

In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Michael Hirsh, the co-founder of Nelvana Animation Studio and Cookie Jar entertainment. Michael, who is credited with building the Canadian Animation industry from the ground up, shares his experience and insights gained over more than five decades in entertainment. He has kept pace with changes to the industry, working with dedicated children's channels like Cartoon Network, Nickelodeon and Disney channel, while also embracing the possibility of streaming and online platforms like Netflix and Youtube. Very few people working in the Kids Media industry today have that combination of experience and curiosity.https://www.amazon.co.uk/Animation-Nation-Built-Cartoon-Empire-ebook/dp/B0DFTVVS7D
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Jan 2, 2025 • 1h 20min

Kids Media Club ReRun: The Insights Family on Kids Media trends for 2025

The Kids Media Club revisits a recent chat with the Insights Family. In this Kids Media Club Podcast episode brought to you by The Insights Family, Jo, Andy, and Emily are joined by Adam Woodgate, VP of Research Solutions, and Aimee Brookes, Customer Success Manager for the Insights Family to take a look back at 2024 and discuss the emerging trends in store for 2025 and beyond.

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