Kids Media Club Podcast

In this week's episode of the Kids Media Club Podcast, we sat down with Nic Cabana and Andrew Pelekis, the folks behind Claynosaurz. We talk about how they leveraged fan-power to build their a monster sized IP. We dive into how they flipped the animated brand playbook on its head by starting with collectables and building to series and discuss their mission to build a community of superfans. If you're interested in the future of brand building this is a must listen.

Hosts Hang Outs are a bit like buses, there aren't any for months and then two come along one week after another! Yes, that's right, we enjoyed our hosts' natter so much we decided to do another one straight away. Here's what we chat about in this episode of the Kids Media Club:Emily has just seen Rachel Zegler as Evita in the West End - we get her thoughts on the show and discuss the buzz around Zegler's performance. After the Snow White fiasco is this her emancipation? The British Media regulator Ofcom has published their advice to public service broadcasters on YouTube and other social video platforms - we discuss whether broadcasters need to be all in on YouTube or follow a more nuanced strategy. Finally we talk about kids media brand extensions from Pokémon teaming up with Aardman to Bluey targeting grown-ups.

Back to one of our favourite formats - the Hosts Hang Out! Yes, we do love the sound of our own voices! :-) In this episode, we cut loose and dive into what's happening in children's media. No guests, just the hosts putting the world to rights. And there's a lot to put right! We chew over the sensational success of the 'K-pop Demon Hunters' animated movie on Netflix and the rise if Ms Rachel, explore the implications of Sky Kids' announcement that they will end original content commissioning, and compare the MAD marketing Fest in London with CMC conference in Sheffield. Here are the topics we discuss: The success of "K-pop Demon Hunters" on Netflix Sky Kids' decision to end original content commissioning and the Implications for the industryInsights on "Ms Rachel" on Netflix Comparison of the MAD Marketing Festival in London and CMC in Sheffield Feel free to share your thoughts on this episode and suggest topics you'd like us to explore in future shows!

We're out of the office this week, either on holiday or at Children's Media Conference in Sheffield, so we thought we'd take this opportunity to dive into the archive and revisit this conversation with the OG nursery rhyme preschool band - The Wiggles. Normal service will be resumed next week, in the meantime enjoy this episode - it's a cracker!

In this latest Precise TV sponsored episode of the Kids Media Club Podcast, we spoke with Gregory Dray, co-founder of Animaj, about his mission to create the next big digital-first children's media brand. We discuss:Greg's background at YouTubeHow Animaj are using AI to manage production in a way that empowers creatives rather than replaces themThe challenges of raising investment at a time when the kids media business is considered broken.Why the industry is so stuck and Animaj's plans to fix it. At a time when people can often despair about the challenges the industry is facing, Greg’s positive, practical, and innovative approach to kids’ content is truly refreshing.

For this episode, we have opened the archives and returned to a great discussion we had with Kevin Parry, stop-motion animation, visual magician, and FX wizard. Kevin has built a huge following on all the major social media platforms from LinkedIn to Youtube. He regularly gets viewing numbers networks would envy! In this episode, Kevin chats about making stop-motion animation go viral, the power of behind the scenes content, and why he likes to think of his audience as a 'network' of collaborators rather than 'followers' and 'subscribers'. Connect with Kevinhttps://kevinparry.tv/Instagram: @kevinbparryTikTok: @kevinbparryYouTube: @kevinbparry

Join us for an exclusive dive into the world of CBeebies, featuring special guests Kate Morton, Senior Head of Commissioning, and Joe McCulloch, Executive Producer. We’ll explore how CBeebies commissions its shows, discuss its YouTube strategy, and delve into its approach to building communities. Kate and Joe also introduce CBeebies’ new Parenting brand extension, revealing how it supports families with valuable tips, resources, and engaging ways to learn and grow together.

As part of our current series diving into the world of YouTube content creation, we’re dusting off an old episode from the Kids Media Club Podcast archives! In this episode we chat with Christian Hughes, the creative mind behind Gecko's Garage, to uncover what it takes to build a successful kids’ YouTube show. This conversation explores Christian’s YouTube journey, the strategies and challenges that shaped Gecko's Garage, and the breakthroughs that led to its success. In this episode, we cover:How Christian kickstarted his YouTube channelWhat he’d do differently if starting from scratchWhy data is a game-changer in content creationHis experience partnering with Moonbug

In this exciting episode, recorded live in partnership with Precise TV, we sit down with Jasmine Dawson from BBC Studios to dive into the digital phenomenon of the kids IP, Bluey. We explore the early days of fandom growth post-launch and how it snowballed into the massive wave of viewers for Season 3! Jasmine shares her team’s innovative approach to Bluey’s YouTube presence, embracing a native creator mindset from day one - a brilliant strategy that’s paid off in spades. Listen in for an insightful chat about building a juggernaut in kids’ media!

From rhymes to riches? Nursery rhymes have become one of the biggest genres on YouTube, captivating young children and their parents while spawning major entertainment franchises. In this episode, we sit down with Liz Gonzalez, an expert in children's digital content, to explore how nursery rhyme videos became such a massive phenomenon. We'll discuss the unique challenges of creating production pipelines for this type of content, and address the frequent criticism about whether this type of content represents quality output. Whether you're a producer, content creator, or just curious about the business of kids' media, this conversation offers fascinating insights into one of YouTube's most successful - and sometimes controversial - genres.