Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Aug 3, 2016 • 27min
063 Sean Greeley - How to Identify Your Ideal Customer
Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he's developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development. NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million in annual revenues in 2015. During the show Sean tells us key factors in running a successful business, plus he takes us through a step by step exercise to identifying our ideal customer. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jul 26, 2016 • 28min
062 Vickie Saunders – How to Connect with Sponsors & Partners to Benefit Your Fitness Business
Vickie Saunders is fast becoming the world's leading expert in athlete sponsorship. She empowers individuals and organisations with the knowledge and skills to create and manage valuable, effective and sustainable sponsorship. Her work has been commissioned by the International Olympic Committee, and her clients include the Australian Institute of Sport, Team GB, Deloitte and many individual athletes, as well as local and global companies who sponsor athletes. During the show we talk about - what a sponsorship consultant does, how you can partner with other businesses to gain sponsorship for your brand or say for an in-club challenge, plus steps to fostering relationships and building the network around your business. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jul 20, 2016 • 36min
061 Justin Tamsett - A Marathon, Snapchat, Email Marketing and Role Play - it's our Liquorish all sorts show!
This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. It's been a few months since our last catch up, so this week's show is a little bit of a mixed bag. We chat about a marathon, snapchat, email marketing and role play - there is lots of ground to cover! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jul 13, 2016 • 33min
060 Best of the Boys with Mike Arce, Justin Tamsett, Adrian Antigua and Jeb Blount
This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Men in Fitness that we've had as guests on the show over the past few months. From Show 42, Mike Arce from Loud Rumor talks about Facebook advertising. Then from show 48 JT from Active Management updates us on what brands consumers are supporting and how brands are turning the tables on consumers. Next Adrian Antigua from Gainsville Health and Fitness shares insights on small group training and finally Jeb Blount shares the 5 most important questions asked in sales. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jul 6, 2016 • 36min
059 Best of Women in Fitness featuring Mo Hagan, Petra Kolber and An Coppens
This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Women in Fitness that we've had as guests on the show over the past few months. We start with Show 45, when An Coppens talks about how to engage members with gamification. From show 47, we have Mo Hagan from GoodLife Fitness and CanFit Pro who tells us what group exercise will look like in 2021. Last, but not least, we have Petra Kolber from Moving to Happiness. Petra appeared in show 53 and in this best bit, we tune in to when she is talking about the principals of goal setting. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jun 29, 2016 • 38min
058 Lisa Simone Richards - How to Get Your Fitness Brand in the Media
Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she's here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients. During this show she shares tips on where to start, how often to pitch stories, how to get published and how to get FREE publicity! All that and much more! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jun 22, 2016 • 44min
057 Bill McBride - Creation Versus Evolution - What's Right for Your Fitness Business?
Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy - BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jun 14, 2016 • 56min
056 Casey Conrad - Everything You Need to Know About the Journey of a Fitness Sales Person
Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines. Casey first appeared in show 31 when we talked about sales processes; how to ask for referrals, sales tips for PTs and what areas fit biz owners need to focus on to improve sales. This time, Casey talks us through the journey of a sales person, from hiring to managing to training and to performance management plus more! Also, later in the show, we hear from Tom Kalka from Sargents Fitness concepts, a regular listener of the show and huge advocate of the power of podcasts. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jun 8, 2016 • 41min
055 Tim Keightley - Fitness Industry Reflections and Predictions 2015 to 2017
Tim Keightley is an experienced visionary leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his 'ONE Team' philosophies. Most recently Tim was a key executive behind the expansion of Gold's Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations. Tim first appeared in Show 25 when we talked about recruiting personal trainers, evaluating their performance and keeping them motivated. This time, we discussed how to keep PTs in your business for longer, the major challenges facing fitness businesses in 2016 and what trends we will see in the industry in the year ahead. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
May 31, 2016 • 43min
054 Michelle Segar - Self Care Behavior and the Effect It Has on Trainer Client Relationships
Michelle Segar is a motivation scientist and author of critically acclaimed "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness." Michelle first appeared on The Fitness Business Podcast in show 33, when she talked about her book, No Sweat. This week we caught up again and this time we chatted about: An exciting new project Michelle is working on that converts ideas from her book into a social media campaign She tells us about a new quiz she has developed to help people understand their own motivation profile We discuss the future of activity trackers and what they will include in years to come Plus Michelle leaves us with three great tips to action straight after this week's show! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
