Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Jun 29, 2016 • 38min
058 Lisa Simone Richards - How to Get Your Fitness Brand in the Media
Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients. During this show she shares tips on where to start, how often to pitch stories, how to get published and how to get FREE publicity! All that and much more! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jun 22, 2016 • 44min
057 Bill McBride - Creation Versus Evolution - What's Right for Your Fitness Business?
Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy - BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jun 14, 2016 • 56min
056 Casey Conrad - Everything You Need to Know About the Journey of a Fitness Sales Person
Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines. Casey first appeared in show 31 when we talked about sales processes; how to ask for referrals, sales tips for PTs and what areas fit biz owners need to focus on to improve sales. This time, Casey talks us through the journey of a sales person, from hiring to managing to training and to performance management plus more! Also, later in the show, we hear from Tom Kalka from Sargents Fitness concepts, a regular listener of the show and huge advocate of the power of podcasts. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Jun 8, 2016 • 41min
055 Tim Keightley - Fitness Industry Reflections and Predictions 2015 to 2017
Tim Keightley is an experienced visionary leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his ‘ONE Team’ philosophies. Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations. Tim first appeared in Show 25 when we talked about recruiting personal trainers, evaluating their performance and keeping them motivated. This time, we discussed how to keep PTs in your business for longer, the major challenges facing fitness businesses in 2016 and what trends we will see in the industry in the year ahead. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
May 31, 2016 • 43min
054 Michelle Segar - Self Care Behavior and the Effect It Has on Trainer Client Relationships
Michelle Segar is a motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” Michelle first appeared on The Fitness Business Podcast in show 33, when she talked about her book, No Sweat. This week we caught up again and this time we chatted about: An exciting new project Michelle is working on that converts ideas from her book into a social media campaign She tells us about a new quiz she has developed to help people understand their own motivation profile We discuss the future of activity trackers and what they will include in years to come Plus Michelle leaves us with three great tips to action straight after this week's show! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
May 25, 2016 • 47min
053 Petra Kolber - The Role of Positive Psychology in Your Fitness Business
Petra Kolber is the creator of Moving to Happiness. She is a speaker, fitness expert and a happiness coach who has presented at over 300 conventions in 30 countries. During this weeks show we discuss: The role that positive psychology plays in the business of fitness The principles of goal setting and how we can use those principals with our team and our members How positive psychology has the potential to become a new profit centre in a fitness business And we talk about how you can ignite happiness in your workplace and Petra gives us 3 top tips to implement in our business! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
May 18, 2016 • 27min
052 Jeb Blount Part 2 - Top Tips on Selling Fitness
Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast! Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management. During this week's show, Jeb talks about how to uncover a prospects underlying motivation, he answers the question – can anyone sell? and he shares his top 3 tips on selling services. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
May 11, 2016 • 38min
051 Jeb Blount Part 1 - The 5 Most Important Questions in Sales
Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast! Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management. During this week's show, Jeb talks about the human element in connecting with customers, shares advice on retention in a 24/7 fitness center model and he gives us the 5 most important questions to ask in sales. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
May 5, 2016 • 57min
050 - How to Run Group Personal Training So You Make Money
This week we answer all your questions about starting, running and growing group training in a PT studio or fitness club with our special guest Adrian Antigua from Gainsville Health and Fitness, USA. Adrian Antigua is the general manager and sales manager for Gainesville Health and Fitness in Florida, USA, which includes a 75,000 square foot club with over 28,000 members. After graduating from the University of Florida, he quickly discovered his passion for fitness, the power of company culture, and the customer experience, sharing his insights via blogs on sites such as clubsolutionsmagazine.com. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/
Apr 27, 2016 • 26min
049 Bill Moore - CEO of Fitness Australia Shares Branding, Customer, and Future Direction Insights
Bill Moore is the new CEO of Fitness Australia,
He has an extensive background in the fitness industry, which
started with the ownership of a strong, independent fitness
facility in the early 90’s and being involved in the foundation
work and establishment of key principals that now underpin Fitness
Australia.
More recently Bill was responsible for the development and
successful running of the Michelle Bridges Group of Companies. Bill
has a high level of experience and expertise in business
development, operations and brand development.
During the interview we chatted about his goals for the business
over the next 12 months, and he shares some great tips on branding
and the importance of truly knowing your customer.
Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/
