Michelle Segar is a motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” Michelle first appeared on The Fitness Business Podcast in show 33, when she talked about her book, No Sweat. This week we caught up again and this time we chatted about:

• An exciting new project Michelle is working on that converts ideas from her book into a social media campaign
• She tells us about a new quiz she has developed to help people understand their own motivation profile
• We discuss the future of activity trackers and what they will include in years to come
• Plus Michelle leaves us with three great tips to action straight after this week's show!

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