Fitness Business Podcast: Leadership, Innovation, and Profit cover image

Fitness Business Podcast: Leadership, Innovation, and Profit

Latest episodes

undefined
May 2, 2017 • 38min

101 Instagram influencers, custom hashtags and marketing for fitness studios

This week we welcome back The Instagram Expert Sue B Zimmerman to chat about  *Using Instagram Influencers for your fitness business *Creating a custom hashtag for your local community  *What content you should put on your Instagram stories feed   Then Josh Levy from the Association of Fitness Studios shares some key insights from the 2016 Marketing Best Practices report including:    *What differentiates studios from traditional clubs * What marketing strategies prove the most effective for fitness studios     
undefined
Apr 26, 2017 • 38min

100 Todd Durkin: Empower your team for outstanding results

Our special guest this week is the internationally recognised performance coach, personal trainer, author, speaker, and the man who was ranked one of the Top 100 Most Influential People in Health and Fitness, Todd Durkin!  During the show he talks about the importance of systems in your business, How to empower your team to deliver exceptional customer experiences, Why building your email list is a game changer for your business and the role of social media in building your personal brand.  Also mentioned in the show MyZone, Tribe Team Training, ABC Financial, Active Management, Fitness Quest 10, Precor, One Fit Stop, REX Roundtables.   
undefined
Apr 19, 2017 • 49min

099 Stu McLaren Converting leads via email marketing

Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8 figure membership sites. He is a coach and consultant and in addition to being a highly successful entrepreneur, he and his wife have launched a registered Canadian charity called World Teacher Aid. During this weeks show you will learn:  How doing fewer annual promotions can equate to more membership sales and he gives us tips on converting leads via email marketing 
undefined
Apr 11, 2017 • 44min

98_ The Instagram Expert Sue B Zimmerman: How to grow your Instagram following through business partnerships

Sue B. is the #instagramexpert and creator of the online Instagram course "Ready, Set, Gram"  She's a popular CreativeLive instructor, powerful coach on prominent stages like Social Media Marketing World and a highly sort after business coach.  During this weeks show, you will learn,  How to be known as the go-to person in your niche How to grow your Instagram following through business partnerships 
undefined
Apr 5, 2017 • 43min

097 LA Gyms and Studios - The Good, the Bad and the Ugly part 2

FlyWheel, Orange Theory Fitness and Speedplay are this weeks featured studio visits. Take a listen as we experience all three facilities from a customer perspective and share with you some great features to consider for your own fitness space.  We also finish with a few tips you can use, to check your fitness business is a hit and not a miss!  Heres what you will learn in this weeks show: Qualities that create world class coaches Using Heart Rate Monitors to engage with your members Email communication - who is doing it best? How you can make a big impact with a small floor space This weeks Precor Quick Fire Five guest:  Sue B Zimmerman.   
undefined
Mar 29, 2017 • 48min

096 LA Gyms and Studios - The Good, the Bad and the Ugly

Lights Camera Action!! This week, we are headed to LA to check out what the fitness industry has to offer. JT, from Active Management, joined Chantal for a customer eye view as they worked out at 8 different facilities in 7 days. Here’s what you will learn in this week's show: The importance of on boarding new customers The value a great member experience can have on your retail bottom line Who is THE BOSCO? We will tell you! and Where you may find your best ever front desk team member Also, this week, we hear from Ken Davies from City Fitness about using Precor in his club, and Brian Doyle, the creator of Axius Core, comes on to talk about this space aged new fitness product! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
undefined
Mar 22, 2017 • 30min

095 IHRSA 2017 Top Takeaways with Chantal Brodrick

If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017. IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the U.S. which includes over 100 education sessions and 350 exhibitors at the Trade Show. What you will learn in this week's show: • Tips for making the most out of networking opportunities • Resources to grow and improve your leadership skills • Ideas to encourage member interaction in your fitness facility • The importance of creating a content plan for your business Also this week, we are joined by Fitness PR Guru, Lisa Simone Richards, to chat about her upcoming online summit called the Audience Attraction Formula, which teaches health, fitness and wellness entrepreneurs how to get new clients in the next 30 days. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
undefined
Mar 14, 2017 • 35min

094 John Bellamy - Why Every Fitness Professional Should Be Using LinkedIn

This week's guest is John Bellamy from Direct MSGing, a direct response communications company. In this show we are talking about LinkedIn. LinkedIn is the world's largest professional network. If you aren’t already using it to grow your database of fitness clients, you're not alone! It's an underutilized platform by the fitness industry, and John tells us why we should be using it and how! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
undefined
Mar 8, 2017 • 26min

093 Andrew Watson - Running a Workplace Challenge

This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity. During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge, shares some results they have gotten and gives us tips on how a fitness facility could establish and run their own workplace challenge. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
undefined
Mar 1, 2017 • 40min

092 Scott Rawcliffe - The 5 Things Needed for a Successful Facebook Marketing Campaign

Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing. During today's show, you will learn: About the type of content a fitness business should be producing to build customer connection The most important metric to measure Facebook marketing success Scott's recommendations around using Facebook Live and 5 things needed for a successful Facebook marketing campaign Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode