Marisa Hoff has successfully managed Stevenson Fitness, since its’ inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness business conferences. During the show we discuss:  Why content creation is key Going from content creation to lead generation  How to ensure your leads are genuinely qualified 

Scott Gillespie is very active in the Health & Fitness industry, speaking nationally and internationally on successful member programming. He has been featured in industry publications and consults with independent clubs. He has served on industry Boards of Directors, shaping the industry’s future, including chairing the National Industry Public Policy Committee, creating legislation and lobbying on Capitol Hill on the industry’s behalf. During this weeks show Scott talks about the Saco Sport & Fitness 90 day Commit to Get Fit program which is a comprehensive wellness program that focuses on education and behavior modification including nutrition, weight loss, individual and group exercise programs and stress management.  Scott and his team have invested a lot in perfecting this program and during our chat, he takes us through insights into how they have made it such a great success.

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines. Week 1: The 8 Steps to Fitness Sales Week 2:  The 5 pre-qualifying questions you must ask a prospect Week 3:  How to handle sales objections  Week 4:  How to make follow up calls when a prospect doesn’t buy

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. During the show you will learn:  The concept of a marketing stopping list Low cost ways of reaching your audience through social media Facebook Watch: How to engage customers with organic content on social media

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.  During the Intensive Series on Sales you will learn: Week 1: The 8 Steps to Fitness Sales Week 2:  The 5 pre-qualifying questions you must ask a prospect Week 3:  How to handle objections in sales Week 4:  How to make follow up calls when a prospect doesn’t buy

Frank Furness CSP is an internationally sought after Sales & Technology Speaker and Social Media Presenter He is a specialist in sales, technology, social media and goal setting and how they work in tandem to produce great results for organizations. He currently spends seventy percent of his time speaking internationally, working in fifty three countries.  He has presented at Entrepreneurs University and his clients include the British Olympic Team, The Professional Cricketers Association, Sporting Champions and Sport England.  He is a regular speaker for IHRSA and regularly presents at the Institute. 

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.

Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry.

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. 

Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO. In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations.  Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design.  During this weeks show we discuss the danger of only learning from people in our industry, applying outside lessons into a fitness business and Mark shares tips on staying up to date with whats happening outside the industry.