Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Dec 28, 2021 • 20min
407 Why What You Do Really Matters with Justin Tamsett
On March 22nd 2020, the world changed and has really continued to change right up until the day of recording this podcast and quite possibly for some months or even years into the future. But what doesn't change is why you got into the fitness industry! And I want to remind you this week to take a few hours to remind yourself of why you chose the fitness industry as your vocation.
Dec 21, 2021 • 35min
406 Getting More Done in Less Time with Marcey Rader
Marcey is a multi-certified health and productivity expert, a three-time bestselling author, and an award-winning, global keynote speaker. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools and healthy, sustainable habits. Marcey Rader believes that health powers productivity!
Dec 14, 2021 • 34min
405 Boost Sales by Understanding Consumer Biases with Dan Monheit
Have you wonder why people do what they do or why they buy what they buy? Today, our guest, Dan Monheit owner of Hardhat is going to answer those two questions for us when he speaks on how to boost sales by understanding consumer biases. Hardhat is an independent creative agency that helps brands capitalize on the how, when, where, what, and why of human behaviour. What makes people tick, click, swipe, buy, and believe? Dan Moheit has all those answers for you in today's episode.
Dec 7, 2021 • 36min
404 Making technology work for you with Ian Mullane
Ian brings his AI knowledge to today's episode. He is both an "in the trenches" expert as well as a futurist for the industry. Ian answers some of the toughest questions when it comes to the latest technology and how fitness operators should embrace it. If you are looking for answers to your toughest technology questions, look no further!
Dec 2, 2021 • 30min
403 Thinking Ahead: Leveraging Behavioural Design in your Fitness Business
Joining us on today’s show we welcome Dr. Daniel Krieglstein. Dr. Krieglstein is a Behaviour Designer and Scientist. He enjoys developing hypotheses from noisy, confusing datasets; and allowing consumer behaviours to drive design choice." This is an incredible show with incredible insights!
Nov 30, 2021 • 35min
402 5 Tips to Website Audits with Connie Holen
Have you ever wondered if your company's website is as effective as it could? Is it easy for the consumer to navigate and is it aesthetically pleasing? Our industry expert, Connie Holen will help guide you through these answers. She has advice, knowledge and tons of advice to help your fitness website to be the best it can be!
Nov 23, 2021 • 27min
401 How fit pros can thrive and survive in this evolving fitness industry with Doris Thews
Who better to teach and preach the ins and outs of the fitness business industry veteran and pioneer Doris Thews. Doris speaks the truth about not only surviving, but thriving in this ever changing industry. Listen as Doris talks about the importance of relationships over resumes and the three P's. I hope you enjoy this week's episode and tell your friends that Doris Thews is going to provide them many golden nuggets improve their longevity in the fitness business!
Nov 18, 2021 • 47min
400 The Value Proposition for Revolutionizing Digital Signage
It’s not just about signage, it’s about strategy! Join host, Sarah Pellegrino, as she speaks with the team at Digital Revenue Systems to learn why adding digital advertising to your health club will generate more revenue from your existing members. Hear first-hand how the Digital Revenue Systems team works alongside with your existing Marketing team, supports you through the onboarding of digital signage, and works to know your community and membership base the best they can to make digital signage successful for your business!
Nov 16, 2021 • 33min
399 What big box gyms can learn from boutique gyms with Kory Angelin
Kory joins the Fitness Business Podcast family as a first time guest and guides us on how big box gyms can learn from boutique studios and begin to incorporate some of the special touches that makes the boutique experience so unique. Keeping the culture personal and welcoming is key for retention when it comes to group fitness. Also, big box gyms should take note how boutiques use social media to engage their members and are able to generate new leads through their posts. Kory delivers unbelievable information that is so relevant and easy to transition into. Take a listen and see how many golden nuggets you can take away from his episode....I guarantee you will be amazed!
Nov 9, 2021 • 28min
398 Using Pinterest in your Fitness Business with Kate Ahl
Did someone say Pinterest for fitness marketing? That is exactly what Kate Ahl, from Simple Pin Media, talks about today in our episode. Kate will give you all of the inside information on "how to" use Pinterest as another social media platform to market your business and/or your brand. Once you get comfortable with the platform, all you need is a little time and a sprinkle of creativity can help you reach a whole new fitness market with hardly spending a dime.
