Fitness Business Podcast: Leadership, Innovation, and Profit cover image

Fitness Business Podcast: Leadership, Innovation, and Profit

Latest episodes

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Oct 26, 2021 • 31min

394 Marketing in Post Pandemic 2022 with Richard Toutounji

Richard Toutounji has been working in the fitness industry for 20 years when at just 17 years of age he bought Australia's First Private Fitness studio. Richard shares his forecast on what marketing looks like moving forward. In his episode, Richard stresses that NOW more than ever, it's time to focus on your marketing budget. Listen up, as Richard will help you disperse your funds to find the perfect marketing budget for your facility.
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Oct 21, 2021 • 47min

393 The Value Proposition for Hassle-Free Music Licensing

Join Sarah Pellegrino as she speaks with the SyncFloor team to learn how they are connecting health club owners and music creators in order to get great commercial music for their modern digital fitness experiences. When looking for diverse, high quality, relevant and affordable music for any fitness class, there’s no better partner! 
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Oct 19, 2021 • 31min

392 TikTok and Your Gym Marketing with Keenya Kelly

TikTok is a video-sharing focused social networking service.  It hosts a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes. Our guest, Keenya Kelly, is a TikTok for Business Expert and breaks down how to use this social media platform to promote your business and your brand. She will encourage you to just get started and take it "one button at a time." TikTok became an overnight success during the pandemic as it quickly grew to 2.6 billion monthly users by the start of 2021.
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Oct 12, 2021 • 36min

391 Legal Essentials for Fitness Owners and Managers with Corey Sterling

Corey Sterling is an attorney and the founder of Conscious Consul.  Corey brings a unique energy to his episode. He makes law fun and has a talent for making law easy to understand. Corey gives an unlimited amount of advice on how to make sure your legal agreements are current and up to date. Take a listen, as Corey explains how to re-evaluate your membership and service agreements as well as how to decipher between employer vs. contractor agreements and how they are different. This attorney doesn't just work for the industry, but he works in it!
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Oct 5, 2021 • 29min

390 How to differentiate your personal training business from others with Carl Smith

Carl Smith is the owner, business coach and trainer for Concepts Fitness Consultancy. With over 25 years in the Fitness Business and more specifically the field of Personal Training, he has supported over 1000 Personal Trainers with their goals and aspirations. Looking for a way to set yourself apart from your fellow personal trainers? Carl Smith is here to give you tips and ideas to help you to differentiate yourself from the competition and to showcase yourself in a unique way to the members. Carl's first tip is to separate yourself on the gym floor by walking around with intent and purpose, but if you want to learn the other tips and ideas you will have to tune in to his episode. It's jammed pack with great ideas!
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Sep 28, 2021 • 32min

389 Outsourcing Your Gym Tasks For More Profit and Time by Scott Rammage

A virtual assistant can save you time and money, according to our special guest Scott Rammage. As a gym owner or manager spending time on duties that keep you away from day to day tasks can cost your club in the long run. Our industry expert, Scott Rammage, talks about the benefits of having a virtual assistant and how to implement the VA into your culture and your brand despite being outsourced professional.
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Sep 21, 2021 • 30min

388 Your Signature Program will Drive Profit with Jessica Maurer

Jessica H. Maurer is a fitness business consultant and strategist who has presented and consulted for many brands internationally. Today, Jessica is here as our industry expert to help you do the same! Get your pen ready as Jessica will take you through step by step process on how to get started. Plus, you won't want to miss her lather, rinse and repeat system. Don’t hit the pause button or you will miss the most valuable 30 mins of your day!
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Sep 16, 2021 • 41min

387 The Value Proposition for Stopping Tailgaters and Protecting Profits

Join host, Sarah Pellegrino, as she speaks with NRG Lab’s Luther White and Camio’s Carter Maslan and Larissa Duzhansky on Camio, a long-awaited tailgating solution for the fitness industry! Learn how this global product can help you stop tailgating, while also providing a solution for mask detection, gym area usage, equipment theft/damage, and how it ultimately provides an archive for slip and fall/security claims!
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Sep 14, 2021 • 33min

386 How to make $1 million in personal training in your business with Jeff Russo

Finding a personal training sales advisor amongst your pt staff is the key to success in increasing your pt revenue. Not all trainers are good at selling pt, but they don't have to be if you can put together a pt sales advisor to handle all the fitness sales. In this episode, Jeff explains how to create a pt sales advisor that focuses on selling fitness not memberships....watch your pt sales revenue sore!
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Sep 7, 2021 • 27min

385 Tips to Buying a Fitness Franchise with Rick Morgin

Rick Morgin is from The Franchise Consulting Company. Rick's passion for Franchise consulting comes from helping clients through their journey toward entrepreneurship with a Franchise model – business ownership, the American Dream. This includes identifying the types of industries, types of franchise businesses, and the costs involved to help you make the right decision. A decision that is as individual as you. Rick guides you so that you can make a sound business decision that will give you the best chance for success.

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