Fitness Business Podcast: Leadership, Innovation, and Profit cover image

Fitness Business Podcast: Leadership, Innovation, and Profit

Latest episodes

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Aug 19, 2021 • 48min

381 The Value Proposition for Franchising in Today’s Market

It’s no secret that the real estate market and interest in fitness is at a peak high right now, so Sarah Pellegrino, host of The Value Proposition found it necessary to speak with an incredibly successful franchise out of Canada, Oxygen Yoga and Fitness. Jen Hamilton, CEO and Melissa Hanssens, COO – chat with Sarah to discuss everything from how to franchise your business, how to evolve with your business, tips on how to best lead and support your franchisees and creative additional revenue stream ideas for franchisees!
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Aug 17, 2021 • 33min

380 Creating Inclusive Practices in Your Business with Kia Williams 33:26

Kia Williams provides an eye opening episode about inclusion and diversity. Kia preaches that not only is this important amongst your staff, but your members too! Be creative, be open and be inspiring to everyone around you by talking about ways to bring people together and make them feel apart of your community. Listen for Kia when she states: You won't be creative without diversity!
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Aug 10, 2021 • 37min

379 Get inspired to do what's possible with Keith Burnet

Did you ever want to check off a personal goal off your bucket list? Today’s guest, Keith Burnet, did exactly that! Keith Burnet the CEO of Global Market for LesMills International is going to tell his story about his drive and determination to complete a 42 day journey across the Atlantic Ocean! This episode is all about inspiration and determination!
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Aug 5, 2021 • 52min

378 How to Generate Organic Leads for Your Fitness Business

Do you ever feel like you spend hours creating and posting content on your social media pages, but it just doesn’t get the response, cut through or engagement you’re hoping for? This episode will walk you through 4 content creation exercises to increase customer engagement and 5 call to action methods to help generate conversations and leads. 
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Aug 3, 2021 • 57min

377 Finding and Hiring Group Fitness Instructors with Staci Alden and Lauren George

Group Fitness experts Staci Alden and Lauren George pair up to discuss one of the current issues in group fitness: finding and hiring group fitness instructors. The pandemic forced group fitness instructors to scurry for alternative ways to continue to teach classes and earn an income, many instructors left the traditional "in-house" teaching environment and found themselves successful at on-line teaching. Staci and Lauren bring creative ideas to this episode, especially on how to entice instructors back to your facility and how to seek out new talent. Staci is the group fitness and Pilates director at PRO Club located in Washington State. Lauren is the co-creator of Barre Above and the co-owner of the Fit Biz Club. Lauren lives in Mississippi along with her husband her two children.
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Jul 29, 2021 • 28min

376 Myzone Partner Update with Dave Wright

Tune into this months podcast partner interview featuring the Group CEO of Myzone, Dave Wright. A must listen episode for all Club Owners and Operators.
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Jul 27, 2021 • 23min

375 Keeping calm when chaos is all around you with Tom Shea

In this episode, guest Thom Shea explains what the 3 Simple Things are to lead during chaos. His leadership style, of which he learned from the Navy Seals, is prevalent as he shares what has worked for him during his years in the military. Thom Shea is passionate about making people, from all different backgrounds, become better leaders by listening more and placing the right people in the correct roles.
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Jul 22, 2021 • 1h 26min

374 The Value Proposition – Anniversary Episode: How to Win in 2021 & Beyond

One guest from each of the 13 companies TVP Host, Sarah Pellegrino, has interviewed join her for a special anniversary episode. You’ll hear company & product updates, industry trends to watch out for and advice from our supplier partners on how to win in 2021 and beyond!
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Jul 20, 2021 • 30min

373 In The Trenches: Re-igniting and Re-Engaging Members

Sheay Wheeler is the proud owner of The Function Room, a personal training studio located in Australia. Sheay is passionate about fitness and as a trainer, helping people be the best they can be is what drives his success! As a veteran to the fitness industry, Sheay has made it his focus to develop his fitness studio into more than just a place to improve your physical fitness, but a place where mental fitness is highlighted as well. We are proud to have Sheay as a Fitness Business Podcast Fanatic alumni.
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Jul 13, 2021 • 29min

372 Building a secondary income for Fit Pros

Aimee Nicotera is the creator of online fitness program E5 Collective. Aimee has over 25 years of experience in the health and fitness industry, having served in a variety of positions ranging from High School Health Educator in South Central LA to Fitness Director at Canyon Ranch Resort and Spa in Lenox, MA.  Listen along as Aimee Nicotera explains how she started an online course during the pandemic. The lessons that she learned along the way will benefit anyone listening. Give this episode a try, I guarantee it will increase your income opportunity!

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