Fitness Business Podcast: Leadership, Innovation, and Profit

ClubConnect is the leading fitness education, and training platform in the world. With 700 certifications and 9000 health club partnerships globally, learn how you can gain, train, and retain your elite fitness professionals at a fraction of the cost.

It's a new year and it is no better time to refresh how you market your club. Ryan will take us through the "food pyramid" of marketing videos starting with the anchor video being your base. Ryan explains the importance of each video and the content that each video should contain. This episode is quite informative and super important for your 2022 marketing plan. So whether you are a big box gym owner or a small boutique Ryan will get you on the video marketing track. Take a listen...it is completely worth the 30 mins!

"You can't pour from an empty cup," according to this week's guest, April McCullough. April is a true believer that in order to take care of others, you must focus on taking care of yourself first. Well-care is vitally important to be the best leader that you can be and staying focus is easier if you create good habits for yourself. Listen to this week's episode for expert advice on how to lead by example and balance work and life for optimal success.

Dre Baldwin is the owner of Work on Your Game. For the past 15 years, "DreAllDay" has changed the lives of over 75 million entrepreneurs, athletes and business professionals, sold thousands of copies of his books, courses and programs, pioneered personal branding through content, and built a business that helps tens of thousands of people master their "Game" in business, sports and in life, from the inside-out. Looking to be a better version of yourself? Well, what are you waiting for...start listening to this inspiring episode. Get ready to be coached up on how to develop a strong mindset and accept nothing but success for yourself! Grab a pen and get ready to take some notes!  

On March 22nd 2020, the world changed and has really continued to change right up until the day of recording this podcast and quite possibly for some months or even years into the future.  But what doesn't change is why you got into the fitness industry!  And I want to remind you this week to take a few hours to remind yourself of why you chose the fitness industry as your vocation.

Marcey is a multi-certified health and productivity expert, a three-time bestselling author, and an award-winning, global keynote speaker. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools and healthy, sustainable habits. Marcey Rader believes that health powers productivity!

Have you wonder why people do what they do or why they buy what they buy? Today, our guest, Dan Monheit owner of Hardhat is going to answer those two questions for us when he speaks on how to boost sales by understanding consumer biases. Hardhat is an independent creative agency that helps brands capitalize on the how, when, where, what, and why of human behaviour. What makes people tick, click, swipe, buy, and believe? Dan Moheit has all those answers for you in today's episode.

Ian brings his AI knowledge to today's episode. He is both an "in the trenches" expert as well as a futurist for the industry. Ian answers some of the toughest questions when it comes to the latest technology and how fitness operators should embrace it. If you are looking for answers to your toughest technology questions, look no further!

Joining us on today’s show we welcome Dr. Daniel Krieglstein. Dr. Krieglstein is a Behaviour Designer and Scientist. He enjoys developing hypotheses from noisy, confusing datasets; and allowing consumer behaviours to drive design choice." This is an incredible show with incredible insights!

Have you ever wondered if your company's website is as effective as it could? Is it easy for the consumer to navigate and is it aesthetically pleasing? Our industry expert, Connie Holen will help guide you through these answers. She has advice, knowledge and tons of advice to help your fitness website to be the best it can be!