Fitness Business Podcast: Leadership, Innovation, and Profit

Did you know that 80% of people paying for fitness are Millennials or Gen Zers and that since the pandemic more people are aware and interested in their health?   Live fitness is still the preferred method of workouts and is heavily supported by digital.  Where did I find these pieces of information? These tidbits plus a whole lot more information is found inside the Les Mills Consumer Report and today’s guest is here to share the findings. 

Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry. We sit down to discuss how you can better position your fitness business to build stronger relationships with local physicians and more deeply integrate our fitness industry into the greater medical wellness continuum.

Dan Duran is the Vice-President of Group & International business at ISSA. He has been in the training and fitness industry for almost 30 years. He started his fitness career training in police and fire academies, then about 15 years ago, he moved into the gym world and private personal training, including being a fitness director at large full-service health clubs. The International Sports Sciences Association (ISSA) is an organization that operates as an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, aerobic instructors, and medical professionals.

There are a lot of misconceptions about what it takes to run a successful online business…to say that it’s easy is an understatement  and even experienced business owners often underestimate the time, energy and skill it takes to really succeed online. That’s why we here at the Fitness Business Podcast invited Gareth and Nicky Nock to discuss the life and times of an online business.

Now is the time to take action and join your state or national alliance to preserve the longevity of the fitness industry! Hear how & why you should join your respective alliance from four industry leaders representing the: National Health & Fitness Alliance, Fitness Industry Council of Canada, New York Fitness Alliance, and Michigan Fitness Club Association

Set yourself and your business up to sell more than just memberships. There is so much money to made in selling the extras: supplements, shakes, programming, branded clothing. Think of the possibilites with having an extra income source. Grab your team and take 30 minutes to listen to the importance of secondary income....it will contribute to the longevity of your club!

Billy Polson, BS, CSCS, is a nationally recognized performance coach, fitness entrepreneur, international speaker, and the founder/co-owner of DIAKADI.  From his undergraduate and post-graduate studies, his national certifications, his 20+ years of experience working as a coach and trainer, and a lifetime spent as a competitive athlete, Billy knows body dynamics, injury prevention and how to maximize personal performance. He puts it all together, and is the rare trainer who has the knowledge to give, the experience to relate, the passion to share, and the natural gift to teach. After this episode, you will be able to turn yourself into an unexpected branding pioneer, plus you will learn how to find your creative self! Billy  is here to teach you and your staff how to blow your customers minds by differentiating your business with bringing on the unexpected. Take time to listen to one of your fellow industry experts....his energy is contagious!

Whether you're leading a team for the first time, or if you have years of experience, there's information in today's episode that will benefit all business owners and team leaders. Listen in as Martin Rooney shares valuable and easy to follow tips on key aspects of business leadership and how to build a great culture in your club.

Do you think you have what it takes to be a podcast guest? Brittney Lynn talks about the importance of pitching yourself to expand your brand and to help market yourself as a top expert in the fitness industry. Staying persistent and consistent is key and make sure when the opportunity present itself, come ready, prepared and confident!

If you are an advocate of fitness and health care joining forces then today’s episode presented by the Fitness Business Podcast is a "must listen to" episode. Michael discusses the importance of fitness industry professionals creating trust with health care professionals. Michael believes that if there is no trust, then there will be no interaction and therefore, no collaboration. Take a listen~ this educational episode is sure to be insightful.