Startups in Stilettos

Hey Entreprenistas! It's Stephanie here, and we are featuring some of our favorite conversations throughout December to help inspire and educate you with what you need to know to grow your businesses all 2024. This week on Startups in Stilettos, we'll hear about using AI to scale startups. Today, we start with the highlights of our conversation with Kara Venus, founder of Stella's Way Marketing, as she shares how she uses AI in her business and what attributes of AI you should consider for your business in 2024. Next, we revisit our conversation with Kristina Bartold, co-founder of The Social Snippet, on how to use AI for content repurposing. Finally, you'll hear my top tips on using AI and how we've been using it to enhance the Entreprenista community. So join us! Listen to the last episode of the year and learn how to use AI to trick gravity and grow your startup beyond your wildest dreams. We talked about:  The importance of the human behind AI Why AI is the best tool for repurposing content How we've been using AI to enhance the Entreprenista Community AI isn't here to take anyone's job; it is here to help us get more things done Members of our Entreprenista League get access to live Office Hours with top founders who have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey! Connect with Kara Website Instagram  Connect with Kristina Social Snippet's Website Kristina's Instagram  Social Snippet's Instagram Facebook Linkedin   Build Your Digital Community Podcast Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders like you and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. For even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

Hello and Happy Holidays, Entrprenistas! It's Stephanie Cartin here, and as we wind down the year, we're bringing you a special treat. December is all about inspiration and education, guiding you through the essential lessons to elevate your business in 2024. This week, we're diving into the art of building brand recognition for startup founders. In this not-to-miss episode of Startups and Stilettos, my co-hosts and I, along with a stellar lineup of guests, unpack the mysteries and strategies behind establishing a solid brand presence. First, we have Kelsey Closs from Closs Creatives, who shares her insider tips on securing press for your business, emphasizing the power of platforms designed to help build out journalistic stories. She gives practical advice on pitching to journalists and building a compelling story without exhausting yourself. We then chat with Emily Paulsen, founder of Electric Collab, as she offers a unique perspective on branding, comparing business stages to TV show seasons. She provides insightful advice on when and how to invest in branding, ensuring that your brand reflects the quality of your work. Lastly, we're joined by Whitney Leigh of True Story PR, celebrating a decade in the business. Whitney sheds light on common PR misconceptions, emphasizing the importance of visibility in various forms. She also touches on the significance of aligning PR strategies with your business goals and timeline. Whether you're in your pilot season or gearing up for season six, this episode is packed with insights to help your brand shine.  Remember, it's not just about being seen; it's about being remembered! So, let's make 2024 the year your brand stands out in the crowded marketplace!  We talk about:  Press strategies and leveraging platforms like Help A Reporter Out (HARO)   Strategies for crafting pitches and balancing brevity with informative content  Developing and maintaining relationships with media professionals  The role of storytelling in PR  Presenting a compelling narrative that aligns with the journalist’s audience and objective  The stages of business brand development and determining when to invest in branding  Personal Brand vs Business Brand  Conducting a brand audit  Misconceptions about PR  Media features and brand partnerships / The importance of brand visibility  Understanding the long-term nature of PR and learning to manage expectations about immediate results  Tips on integrating PR efforts with key business milestones and seasons.   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!  Connect with Kelsey Closs  Linkedin   Website   Connect with Emily Paulsen  Email  Instagram  Connect with Whitney Leigh   Instagram  Website  True Story PR Podcast  Linkedin Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Hey Entreprenistas! It’s Stephanie here and we are featuring some of our favorite conversations throughout the month of December to help inspire and educate you with what you really need to know to grow your businesses all 2024. This week on Startups in Stilettos, we’re talking to founders in our Entreprenistas community who really went from newborn to new business. In today’s episode, we first jump into a conversation with Pamela Packer, Founder of “Hustle Like A Mom”, as she shares how motherhood inspired her to pivot her career and start an interview series that later evolved into a larger business venture. After that, we hear from Jodi Klaristenfeld, creator of FLRRiSH, a support community for families of premature babies and children with special needs. Jodi talks about her own experiences with a premature child and the challenges of navigating the healthcare system, which led to the creation of her business. And then finally, we sit down with Marnie Madras, Founder of Rumbly, a subscription box service focused on pregnant women. She discusses how her positive pregnancy experience shaped her desire to build a company that helps support women through their pregnancy journey, gifting them an overall more positive transition into motherhood. So join us! As we say goodbye to 2023 and step into 2024, we’re gifting you inspiring stories of resilience and innovation packed with actionable insight to fuel your entrepreneurial spirit.  We talked about:  Pivoting from a fulfilling career to the unknown of a new business venture Transforming the ambitions of your 20s into purposeful work in your 30s and so on  The strength that lies in shared experiences  Providing a network of support for parents with premature and developmentally challenged children  Celebrating and supporting women along the pregnancy journey  Empathy transforming into entrepreneurship    Identity loss and Postpartum Depression support     Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Connect with Pamela Packer   Website  Linkedin  Instagram Connect with Jodi Klaristenfeld  Website Instagram  Connect with Marnie Madras  Website  Linkedin  Instagram Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

“You'll know when or where you can spend that money but, have a plan.”Are you ready to take your business to new heights in the upcoming year? In this episode of Startups and Stilettos, your hosts Carlyn Bushman and Stephanie Cartin reveal their keys to successful business planning and growth for the new year. Discover how to set realistic goals and avoid common pitfalls that come with rushed decision-making. Learn the art of leveraging historical data to shape a winning strategy that aligns with customer behavior and seasonal trends. Unlock the essentials of business planning as we place our focus on financial and marketing strategies with a proven track record of helping with the scaling process. We delve deep into the intricacies of customer acquisition costs and how understanding these can scale your business effectively. Plus, we discuss insider tips on the power of email marketing for conversions and learn how it contrasts with social media's role in brand visibility. Stay ahead by tuning in to our actionable advice for Entreprenistas everywhere looking to set the stage for a prosperous year ahead!  We talked about:   Developing and analyzing historical data to plan with intention   Not over-complicating the planning process   Financial budgeting and aligning resources with revenue goals Customer acquisition cost  Carving out CEO time   Email and social media strategy for driving conversions  Navigating making sales through DM’s  Time budgeting and meeting launch deadlines  The Entreprenistas Founder Weekend Event in Orlando, FL May 3-5    Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

 “It's not the learn one thing, it's try to learn as much as you can, so you can see what works for you.” In this episode of Startups in Stilettos, we delve into the remarkable journey of Meirav Zur, a multi-talented creative - actor, producer, and writer who is particularly passionate about improvisation, theater, and the art of comedy. Meirav’s story takes us from founding the English Language Professional Traveling Theatre in Israel to her currently running production for the thought-provoking musical, "Inconceivable," focused on addressing the complex topic of infertility through the vehicle of comedy. Meirav shares her entrepreneurship insights, highlighting the importance of adaptability and networking in the entertainment industry. She also provides valuable tips on leveraging graphic design tools and video editing software, making them accessible for creatives looking to amplify their projects. For women in the entertainment industry, especially creatives and female founders, this episode offers inspiration, lessons to learn from, and insight into the power of turning personal challenges into art and business. Explore the fascinating world of Meirav Zur, discover her upcoming projects, and gain a fresh perspective on the journey to creating the startup of your dreams! We talked about:   Creating and producing plays  Navigating infertility and challenges in women’s health  Video editing and graphic design tools  Utilizing all available platforms to reach different audiences  The power of storytelling and sharing vulnerably  Using humor as a bridge to discuss challenging topics  Tapping the resources within your network and The importance of staying connected  Promoting your work and upcoming shows  Connect with Meirav Zur: Website  Inconvieable Show   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“I cannot stress enough the importance of networking, and really go narrow and deep. I think we get to the point where we sign up for so many things when you go wide and shallow. It's really hard to measure what you're getting out of that particular networking group.” - Carlyn BushmanBefore she was your host, Carlyn Bushman was our beloved guest and founding Entreprenista member full of endless knowledge and prime insight, geared up and ready to share. In this episode of Startups in Stilettos, Carlyn shares how being an Entreprenista 100 Award winner has elevated her business and her advice for anyone looking to apply this year! After hearing all the incredible things that have been happening for her in business, we revisited her debut episode on the podcast! She has always been such a wealth of knowledge, and this episode proves just how timeless Carlyn’s guidance and business acumen truly is. Tune in to hear how she’s helped women not only start a business, but stay in business, how she harnesses her superpower of measuring everything and establishing goals that move the needle forward, and so much more! We Talked About: Being intentional with your schedule  Setting benchmarks and metrics  Having year-over-year growth  Filling a void in the market   Making pivotal choices and navigating deciding to move in a different direction  Operating agreements and exit strategies Getting grounded in your businesses   How networking and community helps to grow businesses  Knowing your numbers, running ads, and social media management    Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!     Resources Mentioned: AirTable DashLane Klipfolio  Smart Cue  Connect with Carlyn Bushman:  Carlyn Bushman Consulting   Carlyn on Linkedin  Carlyn on Instagram Carlyn on Facebook Carlyn on TikTok Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

Adria Marshall is the founder of Ecoslay, a plant-based hair-care product brand for textured hair types whose impact and resourcefulness won her the Entreprenista 100 Award in 2022 for Best Self-Funded Business. In this episode of Startups in Stilettos, we caught up with Adria to discuss the biggest benefits she’s seen since winning the award and she shares her advice for any other founders thinking about applying this year! If you’re new here or just happened to miss her first appearance, you're in luck! After hearing from Adria, we revisit her original episode where she shared with us how her product became an overnight viral success, her keys to sustaining growth and scaling your business, why having the right team is essential for a successful work environment, and so much more! We talked about:     Not letting doubt or fear hold you back    Entreprenista 100 Award Contestant Advice    Sustainability + Environmentally friendly products    Natural hair care solutions    Honoring + serving your community    Handling viral success     Email marketing for E-commerce businesses    How to hire and fire as a new entrepreneur    Successfully onboarding new team members    Selling products on Amazon   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    Resources:   Klaviyo Connect with Adria:  Ecoslay  Instagram  Facebook Tiktok   Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“I just kept finding that everything that would come up. I had a woman in my life who was an expert in it and was willing to take their own time to hold my hand and walk me through it.“   Jamie Banks, the Co-Founder and Creative Director of Change of Scenery, a woman’s luxury sustainable swim and resort wear startup that launched in March 2022 which is when Jamie first joined us on the podcast! Just a year later, Jamie’s business was named the Best Brand New Business Winner for the Entreprenista 100 Awards in 2023. In this episode of Startups in Stilettos, we caught up with Jamie as she shares all the amazing things that have happened in her business since that first episode and her advice for anyone applying for an Entreprenista 100 Award this year. If you’re new here or just happened to miss her first appearance, you’re in luck! After hearing from Jamie, we revisit her original episode where she shared her experience of being laid off during the COVID-19 pandemic and what inspired her to take a leap of faith to launch a women’s apparel brand. We discussed the steps she took to bring her business idea to fruition and the lessons she learned along the way. She highlighted the benefits of writing a business plan and researching your target market. We discussed the challenges she faced when creating a company name and why it’s crucial to check the trademark database before launching a startup. Whether you find yourself in the ready-to-wear space or you're looking for that inspired confidence before applying to the Awards this year, this episode is sure to have something for you! We talk about:   Inspiring confidence through creating community    Advice for anyone with their eyes on the Entreprenista 100 award   Learning to write a business plan  How Jamie found her business partner   The challenges associated with trademarking your company  What a business naming contest is and how Jamie finally decided on a business name  The benefits of hiring a Go-To Market Specialist  Jamie’s biggest win since starting her company   The value of taking time to gather your thoughts before responding to PR questions    Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!      Connect with Jamie Banks: Change of Scenery  Change of Scenery on LinkedIn Change of Scenery on Instagram Jamie Banks on LinkedIn  Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

“Be the person that you want to be, now. That applies for your business too. If you want to see a million-dollar year next year, or maybe you only want to see $100,000 year next year, you're only going to get that by making sure that you understand where you are now and where you were so that you can project where you're going to go.”  Have you felt like you're throwing spaghetti at the wall, trying to find the right business strategy that’s best suited for your product line? Well, on today’s episode of Startups in Stilettos, Carlyn goes solo with the product doula Christina Vanacore. Also the Host of The Product Doula Presents Podcast, Christina shares her expertise as a certified launch and business strategist exclusively for female product-based business owners. Christina specializes in coordinating the logistics of bringing products to market and helping founders thrive in business after the launch phase, with over 20 years of experience working in corporate America and her passion for the DTC and E-commerce space. She streamlines business journeys from concept to market success and provides tailored strategies to keep your business flourishing. If you have a product-based business, you will not want to miss this episode packed with valuable market insight and knowledge into the trends that will best help you plan and strategize for the upcoming quarter! Hear how you can use your numbers to account for future growth and be intentional with where you’re placing your time, as well as energy and resources. We know you’ve got none to waste, so tune in today!  We talked about:    Growing operations + Maintaining profitability   Manufacturing + distribution strategies    Knowing where to systemize + when to outsource   Being the person you want to be now + combating imposter syndrome  Using KPIs and market research trends to project where you can take your business   Selling yourself + getting over the fear of talking about yourself   The beauty of working with coaches, mentors, and strategists  Building a community around a brand     Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   Connect with Christina  Instagram  Podcast  Website  Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

“I understand the numbers, I understand how they can help you have the impact that you want. And I want to use that to get you further faster.”Staci is a mom of two and a multi-passionate entrepreneur. She grew and sold her first seven-figure business before she was 35, all while raising her daughters. Staci prides herself, not only on her own experience growing the business but also on the 1000s of small businesses that she has helped over the past 15 years. On this episode of Startups in Stilettos, Staci Millard joins us to share some of her wisdom and insight into what it takes to keep a business, in business. She believes in three non-negotiables for every successful business: 1. Making money 2. Heart-led impact on those we serve, and 3. Having a great life because of our business, not in spite of it. Staci works as a fractional CFO and business mentor for entrepreneurs, helping them scale and have the success she knows we all can achieve. Tune in to hear her secrets on how not just to make money, but also keep some of it to scale even further!  We talked about:  Understanding the numbers of your business   Fractional CFOs + bookkeepers   Remaining teachable + open-minded  Bookkeeping software  Quoting + time auditing/ tracking  Owner pay + the gig economy    Resources mentioned:  QuickBooks  Wave   Connect with Staci:  Instagram  Linkedin The Small Business School Podcast   Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.