How to Make an Impact as a Podcast Guest with Patrice Poltzer

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Jul 23, 2024

Patrice Poltzer, a storytelling and personal brand expert and founder of Patrice Poltzer Creative, shares her insights on making an impact as a podcast guest. She emphasizes the importance of knowing your audience and crafting narratives that resonate emotionally. Patrice discusses how authenticity and vulnerability can enhance listener engagement, encouraging guests to embrace their personal stories. She also touches on the role of AI in storytelling, offering practical tips for creating compelling content that stands out in a noisy digital landscape.

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ADVICE

Engage Listeners Immediately

When starting on a podcast, ask what the takeaway for listeners is to gain attention quickly.
Avoid irrelevant background details that don't relate to the audience's interests.

ADVICE

Focus Story On Audience

Skip long timelines when asked about your business; jump to why your work matters to the listener.
Make your story about your audience's needs and connection, not just your background.

ADVICE

Use Vulnerability to Connect

Share a pivotal moment, especially a hard one, to connect emotionally with your audience.
Vulnerability shows relatability and invites listeners to engage with your story deeply.

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“We're being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who's listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can't think of that, then you don't need to talk about it.”

Patrice Poltzer is a storytelling and personal brand expert and the founder of Patrice Poltzer Creative, with more than a decade of experience transforming stories into engaging video content for top media and social platforms. An award-winning journalist and former Emmy-nominated Today Show producer, Patrice founded her agency in 2016. Her team, composed of former journalists, specializes in crafting compelling video narratives and strategies for businesses of all sizes. Her mission is to empower brands by harnessing the power of storytelling to enhance their impact, foster deeper audience connections, and drive increased sales and awareness through expertly produced video content. Tune in and hear our conversation with Patrice about telling your story in a way that makes an impact, how to be authentic and vulnerable in an interview, and keeping your audience engaged longer.

What we talk about:

How to make an impact out of the gate as a podcast guest (05:15)
What to focus on to make your story impactful (09:45)
99% of the people listening to a podcast won’t know the guest—they’re there for the topic (13:17)
Leveraging your own personal story (18:16)
Limiting the amount of time that you talk about yourself as a guest (26:12)

Connect with Patrice:

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