Startups in Stilettos How Leyla Bilali is Building a Holistic Fertility Brand
“One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it's all within our scope of practice to guide you through these things.”
After a decade at one of New York City’s top fertility clinics, Leyla Bilali was approached by one of her previous patients with a business plan for a company designed to cater holistically to those going through the IVF process. Today, Leyla is the co-founder and Chief Clinical Officer of Dandi Fertility, a company revolutionizing fertility care through personalized support and education. With a background as a pediatric nurse and extensive experience in fertility treatment, Leyla offers empathetic, hands-on guidance to her patients. As a fertility patient herself, she also brings a unique insight and warmth to her practice. With Dandi, Leyla's mission is to manage expectations and provide comprehensive care, ensuring the best outcomes and happy patients. Tune in and hear our conversation with Leyla about being a 24/7 patient concierge, the challenges the company experienced during the fundraising process, and how her personal experience as a fertility patient continues to influence her work at Dandi.
What we talk about:
- Recharging after a triggering experience (07:26)
- How Dandi provides life-changing support for patients in many different circumstances (09:32)
- Dandi’s services are available nation-wide (12:53)
- Dandi kits make the perfect gift for a loved one undergoing fertility treatments (13:25)
- The company’s strategy to build name recognition (16:05)
Connect with Leyla:
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