Exit Rich: Home Service Secrets with Lance Bachmann
LB Capital, LLC
Ready to scale your home service business and exit rich? Exit Rich: Home Service Secrets is the ultimate best business podcast for driven entrepreneurs in landscaping, lawn care, cleaning, painting, roofing, plumbing, HVAC, and more. Hosted by home service millionaire Lance Bachmann, a home service expert and business coach who’s built and sold multimillion-dollar companies, this podcast delivers no-nonsense business owner tips to grow fast and secure a high-value exit.
Each episode dives deep into home service marketing, profitability, and what buyers value in a home service business. With bold, actionable how-to strategies and zero fluff, Lance shares proven home service secrets to dominate your market. Featuring top industry leaders, private equity pros, and entrepreneurs who’ve cashed out big, this podcast is your roadmap to get rich and transform your business for a lucrative exit.
Tune in to Exit Rich: Home Service Secrets and start building your empire today!
Each episode dives deep into home service marketing, profitability, and what buyers value in a home service business. With bold, actionable how-to strategies and zero fluff, Lance shares proven home service secrets to dominate your market. Featuring top industry leaders, private equity pros, and entrepreneurs who’ve cashed out big, this podcast is your roadmap to get rich and transform your business for a lucrative exit.
Tune in to Exit Rich: Home Service Secrets and start building your empire today!
Episodes
Mentioned books
Mar 27, 2025 • 53min
Double Your Close Rate: SRS Trainer John DeRosa's 5-Step Sales Blueprint
Join sales training expert John DeRosa from SRS Distribution as he shares his 5-Step Sales Process to double close rates for roofing companies. Discover how to boost revenue by 75% through strategic sales training and the critical role of accountability in team success. DeRosa delves into the impact of technology and private equity on the industry while emphasizing the need for a collaborative business culture. Learn why sustained sales training is key to turning your sales team into a revenue powerhouse!
Mar 20, 2025 • 52min
Why Roofers Are Cashing Out Big: Tim Russell & The Private Equity Boom
🎧 How Roofers Are Selling for Millions – CEO of Canopy Services, Tim Russell joins us to break down how private equity is changing the roofing industry. Learn what makes a company sellable, why leadership matters, and how to position your business for a top-dollar exit.
This episode is packed with insights for roofing entrepreneurs looking to scale, grow, and sell.
The Roofing CEO Playbook: Build It to Sell It Podcast is sponsored by Rilla & ServiceTitan, your technologies of the trades.
🎙️ Episode resources:
🔗 @LanceBachmann on all platforms
🔗 LB Capital Website
🔗 Tim Russell on LinkedIn & Canopy Services
Mar 13, 2025 • 55min
Branding vs. Marketing: What Every Home Service Business Must Know
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
How do you build a brand that scales and sells? In this episode, I sit down with Dan Antonelli, President of KickCharge Creative, to break down the power of branding in the home service industry. We dive into why most businesses struggle with branding, how a strong brand lowers marketing costs, and what private equity looks for when acquiring a company. If you want to stand out, attract premium customers, and grow your business, this episode is for you.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan—your technologies of the trades.
Episode Resources:
Dan Antonelli on Linkedin
KickCharge Creative Website
All Social Media Handles: @LanceBachmann
LB Capital Website
Mar 7, 2025 • 38min
The $20M Marketing Strategy Behind Roof Maxx’s Explosive Growth with CEO Mike Feazel
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
What does it take to build a billion-dollar business in the roofing industry? In this episode, I sit down with Mike Feazel, CEO of Roof Maxx, to discuss his journey from struggling roofer to industry leader. We dive into roof rejuvenation technology, scaling without franchising, and the future of the roofing business. Mike shares the key strategies behind brand building, marketing, and sustainable growth. Whether you're a contractor looking to expand or an entrepreneur ready to disrupt an industry, this conversation is packed with insights to help you scale smarter.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
Feb 27, 2025 • 47min
Beyond the Money: The Truth About Business, Marketing and Legacy with Regan Weiss
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
What does success mean beyond the money? In this episode, I sit down with Regan Weiss, a fractional CMO and successful business owner, to discuss the raw truth about business growth, authentic marketing, and legacy. We dive into grassroots community building, the power of transparency, and why every company is a marketing company first. Whether you’re scaling your business or redefining your purpose, this conversation will challenge how you think about success.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
Episode resources:Regan Weiss on LinkedIn
The Contractor on LinkedIn
The Contractor Website
Lance Bachmann on LinkedIn
LB Capital on LinkedIn
LB Capital Website
Feb 20, 2025 • 1h 5min
Traditional Marketing is Dying - And What to Do Instead: Insights from Katie Donovan
In this discussion, Katie Donovan, CEO of CAMP Digital—a marketing agency specializing in the trades—unpacks the rapid evolution of digital marketing. She emphasizes the shift from traditional methods to AI-driven lead generation, urging businesses to focus on lead quality over quantity. Katie also shares insights on maximizing return on ad spend, navigating customer expectations in HVAC, and harnessing the power of innovative social media platforms like TikTok to enhance brand engagement. Her expertise offers a fresh perspective for home service industries.
Feb 13, 2025 • 43min
The Truth About PE Buyouts: Myths, Money & Culture with Greg Weller
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
What if you could turn your roofing business into a private equity success story? In this episode, I sit down with Greg Weller, CEO of Alloy Roofing, to break down the PE acquisition process. We clear up common myths, unpack why culture matters in a deal, and dive into how to structure earnouts that work. Whether you're planning an exit or scaling for growth, this episode is packed with actionable insights.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
Episode resources:Greg Weller on LinkedIn
Alloy Roofing on LinkedIn
Alloy Roofing Website
Lance Bachmann on LinkedIn
LB Capital on LinkedIn
LB Capital Website
Feb 6, 2025 • 46min
Good Operators Get Tired; Great Business People Get Rich: Shani Taylor’s Story
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
I sit with Shani Taylor, an award-winning business coach and entrepreneur in this episode. Shani shares her incredible journey from homelessness to international success, offering insights on overcoming adversity, mastering the mindset for growth, and building sustainable businesses. Tune in to learn why great business people thrive where good operators struggle and discover actionable strategies for scaling your business and transforming your life.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
Episode resources:Shani Taylor on LinkedIn
Lance Bachmann on LinkedIn
LB Capital on LinkedIn
LB Capital Website
Jan 30, 2025 • 31min
How Alex Goldovsky Built 3 Multi-Million Dollar Businesses
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Alex Goldovsky, a serial entrepreneur and CEO of three successful businesses in the banking and finance sector. Alex shares his journey from corporate employee to serial entrepreneur, revealing the strategies that helped him land massive contracts with Wall Street companies, scale companies to multi-million dollar revenues, and master digital marketing along the way.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
Episode resources:Alex Goldovsky on LinkedIn
DocSolutionUSA Website
One Diligence Website
ProTitleUSA Website
Bulletproof Title Due Diligence Book
Lance Bachmann on LinkedIn
LB Capital on LinkedIn
LB Capital Website
Jan 23, 2025 • 36min
Why Private Equity Loves Trades with Dustin Van Orman
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Dustin Van Orman, the President of Business Development and M&A at Any Hour Services, to dive into the realities of building a thriving business in the trade industry. Dustin shares his journey from service tech to managing $500M in revenue across 24 brands, the rise of private equity in trades, the moral obligation to build sustainable businesses, and the critical role of leadership in overcoming challenges.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
Episode resources:Dustin Van Orman on LinkedIn
Any Hour Services Website
Lance Bachmann on LinkedIn
LB Capital on LinkedIn
LB Capital Website
