Most of the investors I’ve had on the podcast aren’t interested in consumer businesses, which is precisely why I wanted to talk to a consumer focused investor. Enter Ben Rudman. Ben is the founder of Charis Consumer Partners, a consumer focused independent sponsor, and has a passion for consumer businesses that is hard to resist. In this conversation, we review his time developing his expertise in consumer, why it’s such a challenging place for investors and where he looks to invest, some pitfalls and things to avoid in consumer, and what he’s learned being an operator.Whether you care about consumer or not, this episode is a must listen and filled with insights on investing and building companies. Ben is a wealth of knowledge and experience and I hope you find some great takeaways for yourself.For the full transcript and information about Think Like an Owner, visit alexbridgeman.com/podcast.I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest today, Mason Myers, has spent the last 10 years building an incredible investment vehicle called Greybull Stewardship. With Greybull, Mason has acquired 11 portfolio companies with an evergreen fund structure with opportunities for LPs to add or withdraw capital only every four years. This structure gives Greybull a very long time horizon to offer the right owners a great home for their business. Mason’s founding idea behind Greybull was to build the firm he believed owners deserved to sell to and one that could get better over time.Mason is a big fan of Berkshire Hathaway and has applied many similar concepts at Greybull that we spend time going over. We also talk about Mason’s time as an operator and how it makes him a more effective investor, how Greybull strengthens over time with its network of owners, operators, and LPs, and how to be a good steward of an owner’s life’s work.For the full transcript and more information, visit alexbridgeman.com/podcast.I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest today, Joel Blake, has a fascinated story about how he became an owner of a manufacturing sales company called Marketing Technologies. Before acquiring, Joel first worked for the company as an employee before he and another partner took over the business from the two retiring owners. Joel calls this model entrepreneurship through apprenticeship and it’s a major topic of our discussion. Joel also, as you can imagine, has a deep appreciation for sales and we talk extensively about how to cultivate a sales mentality and develop the ability to connect with people you’re meeting with for the first time. We also talk about his transition to being an owner and working through that process with the previous owners, how owners can prepare their business for transition, what being an owner is like after being an employee, and what he’s learned from being a parent of two young children.I loved this episode. It’s been one of my favorite of the podcast so far and I hope you come away feeling the same. Enjoy.For the full transcript and more episodes of Think Like an Owner, visit alexbridgeman.com.I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

I’ve done a few search fund focused episodes, for instance last week’s episode focused on life during a search. In this episode exploring search funds, Betsy Brandt joins me to talk her preparation in launching her search fund, Forest Park Capital. I wanted to hear more about how a search fund is planned, the benefits of an MBA program, how capital is raised, and so on. Betsy was kind enough to share her experience working in investment banking and operating at a private equity backed company, going through the search program at Harvard, starting and setting up her traditional search fund, and a few advantages of being a female searcher.This episode is a great review of the many questions asked when considering launching a search. If search is an option you’ve weighed at any point, you will enjoy hearing from Betsy. Enjoy.For show notes, episode transcript, and more, visit alexbridgeman.com.I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

I continue exploring search funds and with this episode I talk with a searcher who is in the middle of the process and thus is experiencing it’s ups and downs live. My guest, Jules Brenner, runs a self-funded search called Manufacturing Succession and as the name implies is focused on acquiring a manufacturing company. Jules has an interesting background with engineering and start-ups and talks about how that background guides his search. In addition to life as a searcher, we talk about preparing for a self-funded search, owner outreach, and searching as an engineer.If you’re an investor interested in manufacturing companies or just want to connect and learn more about Jules, go to manufacturingsuccession.com/contact.I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com. Links Mentioned Manufacturing Succession Salesmate.io Big Ass Fans

Trish Higgins, the most downloaded guest on the podcast, returns for a second episode. They discuss her recent move to the operating side, how Chenmark has evolved over the years, and briefly touch on landscaping. Chenmark is recruiting future operators and has a weekly newsletter. They also explore the challenges and improvements of running Chenmark, elements of a successful landscaping deal, and the evolution of their playbook and software systems. The speaker discusses the challenges and priorities for the next five years, including building a talent pipeline.

I’m continuing to focus on specific themes within small company investing and this episode focuses on owner outreach during a search. My guests for this episode are JR De Agostini and Max Artz from Peterson Partners who ran their own search and are now running the search investment fund at Peterson. Our conversation covers how to craft your message to owners, filter through owners who aren’t actually interested in selling, build relationships, and a short detour near the end on the Pittsburgh Steelers and the Cleveland Browns. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.Links MentionedPeterson Partners

I’ve wanted to record a few episodes that focus on specific themes, industries, and strategies around acquiring small companies and this episode is the first in a few to come. My guest today is an anonymous Twitter account named Defensive Capital who I’ve gotten to know over the past few months. True to the account’s name, he works in supply chain in the defense industry and our conversation focuses on opportunities for entrepreneurs and searchers in the industry. If you have any interest in the defense industry or manufacturing, you’re going to like this one. Enjoy. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest Ali Aydar has a fascinating background. Today he’s the CEO of Sporcle, an online trivia business, but earlier he worked in various venture backed companies playing the finite game and decided to play the infinite game at Sporcle instead. He is the first business owner on the podcast and we talk about operating a business through tough times, the advantages of having permanent capital in a business, and his choice in leaving the finite game. Ali is a wealth of experience in operating companies and we’ve both been thinking about this episode for a while. If you like our discussion on finite and infinite games, Andy Ellis and I also talked about the concept extensively in an earlier podcast episode I will link to in the description. Episodes of Think Like an Owner are available on iTunes, Spotify, Google Play, Stitcher, Breaker, and TuneIn.For show notes and links, visit the podcast page here. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com. 

My guests today come from the recently created ESOP holding company called Empowered Ventures which today owns TVF, a textiles company in Indianapolis. Chris Fredericks is the President of TVF and Empowered Ventures and will be joined by Spencer Springer full time once Spencer’s MBA program with Northwestern is wrapped up. During this episode we talk about pros and cons operating an ESOP and using it to acquire companies, how they build an employee owned culture, and some of their plans for Empowered Ventures. Chris and I connected late last year and I knew it would turn into a podcast one day and I’m very glad it has.One other note, you might notice my closing questions happen 2/3rds of the way through the episode and not at the end. Our trains of thought just kept going and hope you enjoy the results. Links TVF Empowered Ventures  I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.