Think Like an Owner

My guest on this episode is Bill D’Alessandro, CEO of Elements Brands. Elements buys digitally native consumer brands and uses their expertise and playbook to scale them upward. Bill also co-hosts a podcast called Acquisitions Anonymous with Michael Girdley and Mills Snell, which I highly recommend checking out.   Bill and I talk about his experience starting a skin care brand while working in investment banking, why he decided to acquire more brands, the use of debt to acquire them, and the growing Elements Brands ecosystem. If you want to buy any online business, this episode is for you.   For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest on this episode is Matt Hinson. Matt is a director of corporate development at Orthopedic Care Partners, a private equity group focused on acquiring orthopedic surgery practices. Matt and I talk about how he acquires these practices, some operational improvements they apply in new acquisitions, how their strategy unlocks value for physicians, and how to hold onto physicians after buying their practice.    One last note, Matt recently published two articles on Substack, one about calculating working capital in a deal process and another about how a seller might rake you over the coals in a deal. I’m adding links to these in the show notes and I highly recommend reading them if you’re involved in acquiring small companies in any way. For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

This is the second time I’ve had David Krock on the podcast, the first was episode 6 where we broadly discussed his investment firm, Sunset Coast Brands which has now become PermaVentures. This second episode with him goes off the beaten path a bit. We talk about his firm’s rebranding, his hospitality and wedding investments during 2020, a concept he calls serendipity-as-a-service and how he designs his companies to benefit from serendipitous moments, and a few things he’s learned from doing deals through two recessions.   For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest on this episode is Palmer Higgins, a founding partner of Chenmark along with Trish and James Higgins. I’ve had Trish on the podcast twice before, episodes 1 and 23, and in those episodes we talked about Chenmark as a whole and what they look for in companies.    In this episode with Palmer, we talk about his move to one of their operating companies, Mainely Grass, as CEO. We go over lessons learned as an operator, how he thinks about acquisitions differently now being in the seller’s shoes, how they are making Mainely Grass more efficient, tuck in acquisition opportunities, and what happened to his great podcast, Big Time Small Business.   For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

David Johnson started Northridge 4x4, a Jeep parts and accessories business, in his father’s garage and eventually hired his father and brother to help in the business. The company only grew from there and David has several great stories in his 20 years growing the business. Northridge also does most business online and so a good portion of our conversation revolves around running an e-commerce business model.    In the episode we talk about the hires he made to grow the company, why he still answers most emails from customers, how he hires skilled mechanics, and new ways and technologies to better serve and market to his customers.   For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest is Brandon Laughridge. Brandon lives in Kansas City and owns a property management company North Terrace and a furniture and home interior store Nell Hill’s, along with a growing real estate portfolio. This is the first episode on the podcast where we discuss how real estate overlaps with owning small companies, something I hadn’t spent much time thinking about until meeting Brandon. Those on Twitter will recognize Brandon as he has been a key contributor to SMB Twitter, perhaps most notably from a thread he did on what he believes is the most certain path to building a high net worth that I’ll link to in the show notes.   In addition to real estate and Twitter, we talk about using SBA loans to buy small companies, what drives key employees, and why Brandon moved away from online based businesses towards property management, home goods, and real estate.   I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest Matt Estep got his business start early in life when he started a go-kart manufacturing business in high school with dreams of eventually being a professional NASCAR driver. The business still exists today but Matt sold it with other plans in mind. Matt went to Harvard Business School, launched a search fund, and acquired Midwest Supplies. Following the sale of that business to a private equity group, Matt has invested in multiple other small companies and dozens of search funds. During the episode Matt and I talk about some of the changes and improvements he made in Midwest Supplies, a business of his that has struggled through COVID, what he looks for in new acquisitions, and some niche companies he’s found such as a fireworks retailer and a mall Santa business. This conversation was a fantastic blend of investing and operating and I hope you walk away with some great lessons from both sides. For the full episode transcript and more information, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest Aaron Green founded a staffing company called Professional Staffing Group, or PSG, in 1996. He has grown it along with 6 other related companies to just shy of $100m in revenue and 2,000 employees. Most of my guests operate small companies and PSG of course started small, but I wanted to learn from an owner who had managed to scale a company and their role in it over a long period of time. Frequent listeners of Think Like an Owner may notice a connection to previous guest Jared Henderson, CEO of Assist Services. Aaron is an investor in that company along with Tim Ludwig, who introduced me to both, and we chat briefly about the company near the end of our conversation. Over the course of the episode, we talk about hiring for growth, books and models for managing that have worked for Aaron, how he’s learned to delegate, and how he spends his time today as his company has grown. I learned a lot from this conversation with Aaron and I hope you walk away with a few lessons and insights too. For the full transcript and more information, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest, Mitchell Blackmon started Patriot Chimney, a chimney service and installation business in Roanoke, VA, last year with his brother Matt and his friend Billy. They have recently made their first hire and have another one coming shortly, a testament to the growth they’ve been experiencing. If you liked the recent episode with Rich Jordan, you’re going to like Mitchell’s story too as he’s thinking about many of the growing pains and plans. We talk about getting into college despite losing the opportunity to play college track & field due to an injury, starting a home cleaning business, how wrapping his trucks has brought in more customers, developing a new routing system, and how he’s hiring new employees. This episode is an example of what I love about the small business investing and operating space. Discovering new businesses and industries you never knew existed. I knew nothing about the chimney business and loved learning about it from Mitchell in this episode. I hope you find a few great takeaways from his story. For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

My guest on this episode is Lacey Wismer. Lacey runs her recently started search investment fund called Hunter Search Capital and has been conducting research on female searchers and unique challenges they encounter while seeking and operating a business. We talk extensively about women in search along with how she’s seen the model grow over her career, alternative models in search, constructing a searcher’s board, and how she’s instilling entrepreneurial values with her two daughters.  Speaking of, her 11 year old daughter has a bakery business for residents in the Park City, Utah area. If you live nearby, you can place an order on her website at bananasbakedgoods.com. She makes cupcakes, macarons, cakes and more, an entrepreneur in the making. This conversation was super interesting, thought-provoking, and fun and I hope you benefit from hearing her experience.  For the episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.