David Johnson started Northridge 4x4, a Jeep parts and accessories business, in his father’s garage and eventually hired his father and brother to help in the business. The company only grew from there and David has several great stories in his 20 years growing the business. Northridge also does most business online and so a good portion of our conversation revolves around running an e-commerce business model. 

In the episode we talk about the hires he made to grow the company, why he still answers most emails from customers, how he hires skilled mechanics, and new ways and technologies to better serve and market to his customers.

For the full episode transcript and more, visit alexbridgeman.com/podcast.

I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.