The Recognized Authority
Alastair McDermott - The Recognized Authority
The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
👉 Increase your impact
👉 Command higher fees
👉 Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
👉 Increase your impact
👉 Command higher fees
👉 Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
Episodes
Mentioned books
Jun 15, 2021 • 12min
Behind the Scenes Numbers with Alastair McDermott
Bonus Episode! Transparency Report: Behind the Scenes Numbers
Normally I do interviews, but today I'm doing a solo recording sharing what I call a transparency update.
If you're open to it, think that it's good idea to share some numbers from your business. It can be good for accountability, it can be good to be authentic, and it can help with trust. I think there's a lot of positives to doing it.
I got this concept from Rand Fishkin & SEOmoz.
You can see the video of this episode on YouTube at youtu.be/YZ7jF4SFvjI
Jun 14, 2021 • 45min
Win More Clients by Working With Your Competitors with Dana Lindahl
It can be difficult to reach out and connect wth new people on LinkedIn without coming across like a spammer. In this episode, Dana Lindahl and Alastair McDermott discuss how to use LinkedIn to win more clients through outbound and inbound lead generation.
They also discuss how working with your competitors can be a positive, and how podcasts can play a useful role in increasing trust with your prospective clients.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Jun 7, 2021 • 35min
Partnering to Reduce Risk & Do More Exciting Work with Frank Hannigan
Winning large projects as a solo consultant can be difficult. Partnering up with trusted peers allows you to pitch for bigger projects, smooth out the “feast or famine” rollercoaster, and allows you to brainstorm ideas with a knowledgeable colleague.
In this episode, Frank Hannigan and Alastair McDermott discuss how to get clients, do successful inbound marketing and have fun in business.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
May 31, 2021 • 52min
Bringing Joy Into Your Marketing with M. Shannon Hernandez
Marketing isn't often thought of as a joyful activity - in fact, it's usually quite the opposite, being thought of as stressful, ineffective, or even worse in the minds of some consultants. In this episode, M. Shannon Hernandez and Alastair McDermott discuss how to approach marketing in a joyful way that makes it less of a chore. They also discuss why consultants don't love their business, and what you can do about that.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
May 24, 2021 • 35min
How to Grow an Advisory Business to Six Figures in 2 Years with Paddy Delaney
The world of financial advice is dominated by large financial institutions in Ireland. Yet one independent financial advisor stands out as a trusted source of information. In this episode of Marketing for Consultants you’ll hear Paddy Delaney tell me how he used his podcast to grow his financial advisory business to six figures in 2 years..
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
May 17, 2021 • 1h 2min
How to Stand the F*ck Out with Louis Grenier
[Explicit Language Warning]
How can you stand out from the crowd when you are offering the same services as a thousand other consultants? Radical differentiation is the answer.
In this episode of Marketing for Consultants you’ll hear Louis Grenier describe the steps you need to follow to Stand The F*ck Out.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
May 10, 2021 • 45min
Three Keys to Building Your Authority with Rochelle Moulton
Building your authority as an independent consultant is key to your success, getting inbound clients, and being able to charge higher fees.
In this episode of Marketing for Consultants you’ll hear Rochelle Moulton share a framework to build your authority.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Apr 29, 2021 • 43min
How to Be a Seven Figure Consultant with Douglas Squirrel
People use the word "remarkable" quite often in conversation, but I think we don’t give much thought to the literal meaning. Douglas Squirrel has done just that, and made it a deliberate part of growing his solo consulting business to over $1MM in revenue. In this episode we talk about how he built a reputation in a small community by delivering big results.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Apr 29, 2021 • 54min
How to Find Your Strategic Beachhead with Philip Morgan
Deciding how to specialize your business, and then actually implementing that decision are the two phases of specialization. In this episode, Philip Morgan and Alastair McDermott discuss the transition from generalist to specialized, and when specialization is less important. They also discuss when to use brand marketing rather than direct response marketing techniques.
Explicit Language Warning: note there are two very brief instances of explicit language - actually the title of a book - at 6m25s and 8m43s.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Apr 29, 2021 • 44min
How Vertical Specialization Allows You to Punch Above Your Weight with Wolfram Moritz
You sometimes hear David vs Goliath stories in business, so when Wolfram Moritz told me how his 6-person firm beat a competitor with over 200,000 employees I wasn’t shocked but I had to know more about how they differentiated their firm.
In this episode, Wolfram and Alastair discuss vertical specialization and how to become the authority in a billion dollar industry.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
