The Recognized Authority
Alastair McDermott - The Recognized Authority
The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
👉 Increase your impact
👉 Command higher fees
👉 Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
👉 Increase your impact
👉 Command higher fees
👉 Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
Episodes
Mentioned books
Aug 9, 2021 • 36min
How to Make PR (and Your Words) Work for You with Kate Warwick
The world of journalism and PR can feel nebulous to experts and consultants who don't interface with that world. But it can be a fantastic way to reach new clients and build relationships.
In this episode Kate Warwick and Alastair McDermott discuss how to develop your messaging and positioning to take advantage of PR.
They also discussed the importance of well-structured executive summaries, and why Kate is writing a book to help experts get their ideas across more clearly.
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/make-your-words-work-for-you 👈👈
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Aug 2, 2021 • 39min
Improving Your Salescraft with Brendan McAdams
Most consultants love their work - but they don't love selling their work.
In this episode, Brendan McAdams and Alastair McDermott discuss how to qualify your prospective clients so that you can sell more effectively. We discussed the fundamental principles of sales that are often overlooked, and get into the psychology of why someone might not buy from you.
They also discussed what Brendan learned from marketing his first book, and what he's changing in the marketing of his second book.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/improving-your-salescraft
Connect with Alastair and The Recognized Authority
On LinkedIn On Twitter On YouTube
Subscribe to the email list at TheRecognizedAuthority.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
6 snips
Jul 26, 2021 • 59min
How to Write Useful Books with Rob Fitzpatrick
Many consultants consider writing a book. It can be an invaluable marketing tool that can generate new business, demonstrate your expertise, and position you as the authority in your field. But from a business perspective, most books are a failure.
In this episode Rob Fitzpatrick and Alastair McDermott discuss how to ensure your book is actually useful to readers, which will result in better sales numbers and reach.
Rob also shared how to build a community around a book, and how not asking the right follow up question cost him $60,000.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/write-useful-books/
Connect with Alastair and The Recognized Authority
On LinkedIn On Twitter On YouTube
Subscribe to the email list at TheRecognizedAuthority.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Jul 23, 2021 • 49min
Behind The Scenes: The Rebrand with Alastair McDermott
Behind The Scenes: The Rebrand
This one is a little bit different - it's a behind the scenes look at the rebrand that we did recently for the podcast where we rebranded from Marketing for Consultants to The Recognized Authority.
This episode is a conversation with my friend - and former business partner - Alistair McBride. We wanted to dig into the logic behind the rebrand, the choices, decisions and processes that we used.
This might be of interest to you if you're thinking about rebranding, or you are looking for ideas for your personal brand and your business brand.
WARNING: This is not quite as actionable as our typical episodes, so if you're looking for something super actionable, skip this one. There'll be another one coming out on Monday, and we'll be back into the normal routine.
But if you're interested in seeing a bit behind the curtains, discovering the logic behind this change of name and logos then stick around, and you might find this interesting!
Show Notes
Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/22
Connect with Alastair and The Recognized Authority
On LinkedIn On Twitter On YouTube
Subscribe to the email list at TheRecognizedAuthority.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Jul 19, 2021 • 37min
How to Grow a Consulting Firm into a Business Empire with Peep Laja
Growing a consulting business is not easy, turning it into a business empire is a formidable challenge.
In this episode, Peep Laja and Alastair McDermott discuss how Peep grew his SEO consulting firm by niching down and creating high value content.
They also discuss how every company is becoming a media company for their niche.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/21
Connect with Alastair and The Recognized Authority
On LinkedIn On Twitter On YouTube
Subscribe to the email list at TheRecognizedAuthority.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Jul 16, 2021 • 4min
The Final Episode with Alastair McDermott
The Final Episode with Alastair McDermott
Marketing for Consultants will soon be no more.
In this short episode you'll learn why it's going away, and what's going to happen next!
We hope you'll stick around for the next stage of the journey!
Alastair & Aiko.
The Recognized Authority: Episode No. 20
therecognizedauthority.com/20
Jul 12, 2021 • 43min
How to Productize Consulting Services with Alzay Calhoun
As a consultant, bespoke projects can sometimes get overwhelming as you have to customize the project specification and the delivery for every new project and client.
In this episode Alzay Calhoun and Alastair McDermott discuss how to productize your consulting services to leverage your time and maximise profits.
They also discuss how Alzay has used YouTube as a major channel in growing his business, and his tips for consultants who want to do the same.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e18-create-the-best-buyer-personas/
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Jul 5, 2021 • 46min
How to Create the Best Buyer Personas with Adrienne Barnes
There's a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory.
In this episode, Adrienne Barnes and Alastair McDermott discuss how to create a buyer persona that's actually useful, and what to look out for along the way.
They also discussed the "jobs to be done" framework, the importance of having a business coach, and how to grow a consulting firm to $1MM in revenue.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e18-create-the-best-buyer-personas/
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Jun 28, 2021 • 45min
How to Scale Your Consulting Business with Brad Farris
When you're trying to grow your consulting firm, there are a couple of inflection points you can hit that are difficult to push past. In this episode, Brad Farris and Alastair McDermott discuss how Brad now uses his extensive experience of buying agencies and creative firms to help owners to scale up without wanting to quit the business!
They also discussed specialization, raising prices and saying or writing things that other people couldn't say.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e17-scale-your-consulting-business/
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Jun 21, 2021 • 44min
How to Leverage Your Expertise with Intellectual Property with Erin Austin
It's not always obvious what intellectual property assets you have, or their value to you as a business. It could be a signature methodology, an audit process, or something as simple as document templates.
In this episode, Erin Austin and Alastair McDermott discuss how intellectual property can play a vital role in your business.
They also discussed what it takes to go from being General Counsel in a mega corporation to running a solo practice.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e16-leverage-your-expertise-with-intellectual-property/
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
