The Recognized Authority
Alastair McDermott - The Recognized Authority
The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
👉 Increase your impact
👉 Command higher fees
👉 Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
👉 Increase your impact
👉 Command higher fees
👉 Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
Episodes
Mentioned books
Apr 29, 2021 • 33min
How to Specialize: from Web Generalist to Industry Specialist with Sara Dunn
Sometimes it takes a kick in the teeth to realize you need to change something about your business. In this episode, Sara Dunn tells us about experiencing that frustration and how it motivated her to find her niche. She speaks with Alastair about the importance of specialization.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Apr 29, 2021 • 48min
How to Build a Successful Consulting Business with Richard Newton
It can be difficult to figure out how to find your first clients and sell to them at the right price. In this episode of Marketing for Consultants you’ll hear Richard Newton share his insights on how to run a successful consulting business, how to find clients, and why he has published 13 books and counting.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Apr 29, 2021 • 59min
Time Management for Superheroes with Heather Steele
As a business owner, simply getting things done can be difficult, but getting things done successfully while also care-giving is remarkable. In this episode, you'll hear from Heather and Alastair as they discuss how “superheroes” manage their time.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Apr 28, 2021 • 43min
How to Become The Recognized Authority with Jonathan Stark
Becoming an expert in your field takes a lot of work and effort. But if you want to be recognized as an authority, you need to do more. In this episode, you'll hear from Jonathan and Alastair as they discuss how to become that recognized authority.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
On LinkedIn On Twitter On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Apr 28, 2021 • 40min
Niching Down Your Consulting Business with Alastair McDermott
This is episode 1 of The Recognized Authority podcast where Alistair McBride came on to kick off the podcast by interviewing me about lead generation in the world of expert consulting services.
If you're an expert, the vast majority of marketing advice you see online is simply not relevant for your business. It's aimed at businesses that sell to consumers, tech companies that have budgets to burn, or small mom-and-pop retailers. And you know that the advice that works for them simply will not work for you.
In this episode, Alastair McDermott and Alistair McBride discuss lead generation for expert services businesses, why referrals dominate business development, and why niching down is so important.
They also discuss the importance of conducting original research, why selling consulting services is different, and how to become a recognized authority in your field.
Note that for the first 19 episodes, the podcast was called "Marketing for Consultants" and rebranded to The Recognized Authority in episode 20.
👉👉👉 Sign up for the free email course "How to Become The Recognized Authority" at TheRecognizedAuthority.com 👈👈👈
Apr 27, 2021 • 11min
Trailer: The Recognized Authority Podcast Preview
How to Make $1 Million/Year as a Solo Consultant: The Recognized Authority (formerly "Marketing for Consultants") Podcast Trailer
