How I AI

Seth Besmertnik, Co-founder and CEO of Conductor, dives into the transformative role of AI in shaping brand visibility. He discusses how Conductor generates synthetic customer prompts to evaluate AI-driven responses, making traditional keyword rankings feel outdated. Seth emphasizes the importance of evolving leadership in an AI-first world and how his team uses AI to enhance performance and streamline operations. He also highlights the need for brands to be proactive in creating AI-readable content to thrive in the new landscape of digital search.

In this engaging discussion, Erica Shoemate, a former FBI intelligence leader turned AI policy strategist, shares her remarkable journey from national security to tech. She emphasizes how to leverage AI for career reinvention, urging professionals to embrace change. Erica highlights the importance of operational security and ethical innovation in tech. She also discusses her Career Quantum Leap accelerator, designed to empower women in transition, and the need for financial education in navigating new opportunities.

In this discussion, Colette Mason, a collaborative AI consultant with over 40 years in IT, reveals insights into effective AI use. She introduces seven AI user archetypes—like the Juggler and Warrior—and explains how they can sabotage success. Colette emphasizes the importance of training AI assistants rather than starting from scratch and shares practical case studies demonstrating significant savings for businesses. She advocates for a human-first approach to AI, balancing technology with genuine connection to enhance workflow and reduce burnout.

Burhan Sebin, Chief AI Officer at eMerge and founder of Miami AI Hub, is making waves in Miami's tech landscape. He discusses how Miami evolved into an AI powerhouse, nurturing over 500 startups. Burhan reveals trends shaping AI's future, predicting a surge in robotics and enterprise applications. He shares insights on the upcoming Tech Basel Miami AI Summit, aimed at fostering practical AI skills, and describes the impactful Miami AI School, designed to integrate AI into everyday professional life. The future looks bright for innovation in Miami!

Delve into the insights from the Blockchain Futurist Conference, where leaders discuss the convergence of AI and Web3. Discover how AI isn’t just a tool; it’s a creative force emerging from us. Hear about the role of autonomous agents in digital finance and why trust is crucial. Learn how artists protect their IP using blockchain and the exciting future of AI co-creation. With trends like democratizing ownership and the challenges of privacy, this discussion unpacks the evolving landscape of creativity and technology.

Join eleven-year-old Lucio Boccardi, a digital creator making over $10K a month through AI-driven projects. He chats about building a YouTube channel, using AI for game creation, and earning royalties from custom GPTs. Lucio shares his journey from coding games to launching a 3D printing business, revealing how he balances school and entrepreneurship. His tips on generating video ideas and navigating school with AI are invaluable. Plus, he discusses the importance of perseverance in finding success with AI.

Join Michaela A. Ternasky-Holland, an Emmy Award-winning director known for her work in immersive technology and AI. She dives into the transformative power of generative AI in animation and storytelling. Michaela shares her journey from journalism to creating culturally rich narratives, revealing how AI can enhance rather than replace human creativity. Discover insights on funding creative projects, the balance of art and technology, and her acclaimed works like the AI-assisted short film at Tribeca. Get a glimpse of the future of AI in the creative landscape!

Elijah John Bowdre, a civic leader and technologist, serves as the Chairman of the Miami-Dade Cryptocurrency Task Force, blending blockchain with public policy. He shares insights on how decentralized systems can restore public trust amid AI advancements. Bowdre discusses the evolution of Miami as a digital innovation hub and the crucial role blockchain plays in ensuring accountability in civic tech. He also highlights upcoming challenges and opportunities in Miami, emphasizing the need for innovation to combat social issues like poverty and housing.

Yemisi Egbewole, a former Chief of Staff to the White House Press Office and founder of Podium Strategies, shares her journey in political communications and AI. She discusses how AI is reshaping political narratives and serves as an empowerment tool for underserved communities. Yemisi highlights the challenges of educating policymakers about AI risks and its role in national security. She advocates for ethical AI use while warning against restrictive policies that limit access, emphasizing the need for integration of AI training in education and workforce development.

In this episode of How I AI, I sit down with Jon Mest, a data scientist turned startup CEO who’s helping brands understand what visibility means in a world run by AI search.Jon is the founder of Just Reach Out, a digital PR platform that helps businesses pitch the media and earn organic coverage, and ChatRank, a new tool that tracks how your brand shows up across AI models like ChatGPT, Gemini, and Google’s AI Overviews.We trace the evolution of search from Ask Jeeves and AltaVista to the era of conversational agents, where the algorithms deciding what people see are no longer just search engines.. they’re language models. Jon shares how AI is reshaping SEO, what it takes to stay relevant when content discovery is automated, and what it really means to “rank” in an AI-first world.🔥 Topics We Cover: • The evolution of search from Ask Jeeves and AltaVista to ChatGPT • What “ranking” means inside AI models and answer engines • How ChatRank helps brands measure their presence in AI systems • How PR, SEO, and AI search are converging • What businesses can do today to remain visible as search becomes conversationalTools Mentioned in This Episode:AI Search & Discovery ChatGPT, Perplexity, GeminiSearch & Visibility Tracking Google, ChatRank.ai, SEMrush, HFS ResearchPR & Outreach JustReachOut.ioInnovation & Legacy Tools Bolt.new, Ask Jeeves, AltaVistaConnect with Jon: JustReachOut.io ChatRank.ai Ready to cut through the overwhelm?Grab a 45-minute AI Audit and walk away with your top AI workflow, mapped tools, 3 prompts, and a success metric for the week ahead. Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.More About Brooke: Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.