How I AI

Brooke Gramer
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Oct 8, 2025 • 47min

How a Startup CEO Uses AI to Help Brands Stay Visible in the Age of AI Search

In this episode of How I AI, I sit down with Jon Mest, a data scientist turned startup CEO who’s helping brands understand what visibility means in a world run by AI search.Jon is the founder of Just Reach Out, a digital PR platform that helps businesses pitch the media and earn organic coverage, and ChatRank, a new tool that tracks how your brand shows up across AI models like ChatGPT, Gemini, and Google’s AI Overviews.We trace the evolution of search from Ask Jeeves and AltaVista to the era of conversational agents, where the algorithms deciding what people see are no longer just search engines.. they’re language models. Jon shares how AI is reshaping SEO, what it takes to stay relevant when content discovery is automated, and what it really means to “rank” in an AI-first world.🔥 Topics We Cover: • The evolution of search from Ask Jeeves and AltaVista to ChatGPT • What “ranking” means inside AI models and answer engines • How ChatRank helps brands measure their presence in AI systems • How PR, SEO, and AI search are converging • What businesses can do today to remain visible as search becomes conversationalTools Mentioned in This Episode:AI Search & Discovery ChatGPT, Perplexity, GeminiSearch & Visibility Tracking Google, ChatRank.ai, SEMrush, HFS ResearchPR & Outreach JustReachOut.ioInnovation & Legacy Tools Bolt.new, Ask Jeeves, AltaVistaConnect with Jon: JustReachOut.io ChatRank.ai Ready to cut through the overwhelm?Grab a 45-minute AI Audit and walk away with your top AI workflow, mapped tools, 3 prompts, and a success metric for the week ahead. Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.More About Brooke: Instagram: thebrookegram Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.
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Oct 1, 2025 • 38min

How AI Is Powering Founders and Creatives: From Parenting Apps to Executive Production

Welcome to a Power Series episode of How I AI — a special format where I feature multiple guests, highlighting real people using AI in unique ways across different industries.This episode spotlights two powerful use cases for AI in consumer apps and creative production, featuring real-world insights from Maya Bundesen-Magier and Jessica Campbell.Maya Bundesen-Magier is the founder of MapMyMilk, a tool designed to help parents pinpoint their baby’s food sensitivities. She shares her journey wrapping and packaging an app for the store, navigating platforms like Bolt and Reddit, and the realities of building as a mom and entrepreneur.Jessica Campbell is the founder of Creative Currents, where she produces workshops and creative activations powered by AI. She opens up about experimenting with a full stack of AI tools for content, design, and production showing how technology can fuel creative business models in entirely new ways.🔑 Topics We Cover·        What it takes to bring an AI-enabled app to market as a founder·        The role of community platforms like Reddit in early growth·        How creatives are testing AI across design, media, and live experiences·        The balance between personal storytelling and technical adoption·        Lessons from founders who are hands-on with the toolsGuests Featured:Maya Bundesen-Magier Website: mapmymilk.com | Instagram Jessica Campbell Website: creativecurrents | Instagram🛠 Tools Mentioned in This Episode: Bolt, Reddit, Claude, ChatGPT, Midjourney, CapCut, Eleven Labs, Runway, Replit, Zapier, Dify Ready to cut through the overwhelm?·        Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.·        Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.·        Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars. More About Brooke: Instagram: thebrookegram Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.
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8 snips
Sep 24, 2025 • 17min

Solo Episode: Turning Content Into Funnels: Building a Custom GPT for Your Business

Discover how custom GPTs can transform into effective business funnels. Learn about insights from the Global Wellness Institute's 2025 Micro-Trends report, highlighting mental health and workplace well-being. Dive into the rise of AI companions for mental health and companionship. Explore Eleven Labs Music for creating unique audio for content. Plus, get tips on maintaining a lean AI stack and utilizing custom GPTs for workflows. Don't miss sneak peeks of upcoming guests and their innovative perspectives!
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Sep 16, 2025 • 1h

Conscious Co-Creation and Leadership with AI (Live from Miami)

Welcome back to How I AI. I’m your host, Brooke Gramer. Today I’m sharing something special.. a panel recorded live in Miami on August 7th at an event I co-hosted and moderated called Conscious Co-Creation and Leadership with AI. This wasn’t your typical tech talk. The panel opened with my co-host, Marian Bacol, leading the room through a somatic breathing exercise and introducing her new project, the Nervana app: A tool designed to regulate the nervous system in an age where AI is moving faster than our bodies can keep up.From there, the conversation unfolded into a mix of bold ideas and grounded perspectives. You’ll hear: Osiris Santos on sovereignty, why he doesn’t fully trust AI even as he builds with it, and how he once used AI to represent himself in a lawsuit and won. Jonathan Barry on how AI felt like a kundalini awakening that unleashed his creativity, and how he’s building The Deal Machine to transform investor relations. – My reflections on ethical leadership, education, and why critical thinking will be the differentiator in an AI-driven future.We explored questions like: – How can leaders create with AI responsibly when the pressure to move fast is overwhelming? – Are we at risk of becoming cognitively lazy by outsourcing too much to machines? – What does the future of education look like in an AI world, and what can we learn from models like Alpha School?The episode closes with a dynamic audience Q&A on data privacy, surveillance, and how founders can stay resilient when AI is evolving faster than their ideas.Concepts Mentioned:Nervana App – AI-Guided Somatic therapy sessionsThe Deal Machine – an AI-powered investor relations platformHack Your Education – Jonathan Barry’s book on project-based learningScaling Responsible AI: From Enthusiasm to Execution, Book by Noelle RussellAlpha School – a new model of education expanding to FloridaIf you’re curious about how to balance innovation with integrity or if you’re interested in curating panels and programming like this for your company, community, or conference then reach out below.Ready to cut through the overwhelm?Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars. If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.Special thank you to byartproductions.com for filming this special event.More About Brooke: Instagram: thebrookegram Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.
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10 snips
Sep 9, 2025 • 50min

How AI Is Transforming Legacy Industries: Finance and Memorial Services

Walker Posey, a fourth-generation funeral director, discusses how AI is reshaping memorial services with innovations like digital memorial pages and hologram tributes. He emphasizes the need for modernization to enhance grief support. Daniel Yoo, founder of FinMate AI and former financial advisor, shares insights on building custom AI agents for financial professionals. He highlights the importance of personalizing AI tools while navigating the challenges of integrating tech in traditional sectors. Both guests advocate for thoughtful and intentional adoption of technology.
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Sep 2, 2025 • 28min

How Community Founders Use AI to Build Global Ecosystems

In this engaging discussion, Jonathan Foltz and Umer Hadeed, co-founders of Collective AI, delve into the transformative power of community in the AI landscape. Jonathan, an AI integrator focused on developing conscious leaders, shares insights on personal growth through community support. Umer emphasizes the importance of collaboration and innovation, showcasing the Vortex AI platform. They explore how a strong network fosters resilience and accelerates success, making a compelling case for community-led advancement in the fast-evolving world of AI.
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Aug 26, 2025 • 39min

How an Engineer and Founder Builds Energy-Efficient AI for Smarter Results

In this episode of How I AI, Dr. Alex Kihm, founder of POMA, explains a practical way to make AI more accurate while using less compute and energy. We talk about his path from early plug-in hybrid work in Germany to building tools that reduce waste and deliver more reliable results in everyday workflows. 🔥 Topics We Cover: How thoughtful data prep and retrieval improve answer quality with fewer tokensWhy “made-up answers” happen and simple ways to curb themWhen smaller models can beat bigger ones in practiceWhere energy-aware design lowers costs for teams Tools and Platforms Mentioned: Tools we mention include frameworks like POMA’s approach, plus platforms such as LlamaIndex, LangChain, Mistral, ChatGPT, and Claude Connect with Dr. Alex Kihm & Learn More:POMAPOMA LinkedInReady to cut through the overwhelm?Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars. If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.Want to be featured? Apply at howiaipodcast.comMore About Brooke: Instagram: thebrookegram Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.
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Aug 19, 2025 • 27min

Solo Episode: Privacy Risks, the White House AI Plan, and Sam Altman’s Viral Interview

Welcome back to How I AI! In this solo episode, I unpack some of the biggest conversations in AI right now and share my perspective as a creator, moderator, and consultant working at the frontlines of this evolving space.🔥 Topics We CoverLeadership lessons from Noelle Russell from her book Scaling Responsible AI: From Enthusiasm to ExecutionSam Altman’s viral interview with Theo Von and what it reveals about creativity and adaptabilityThe Vogue AI model controversy and what it shows about fashion’s future (Instagram coverage)The US AI Action Plan and what’s missing in the conversationEleven Reader’s summary of the Action PlanCoverage of ChatGPT’s legal caseA preview of upcoming guest episodes🎯 Looking for Support?Book a 30-minute AI Jumpstart Session — a strategy call to align tools with your goals and cut through overwhelmGet my free AI Starter Guide for beginnersFor listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars. If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this small but growing brand reach more people.Want to be featured? Apply at howiaipodcast.comMore About Brooke: Instagram: thebrookegram Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.
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14 snips
Aug 12, 2025 • 38min

How a Public Relations Strategist Uses AI to Save Time and Create Media Impact

Tianna Robinson, an award-winning publicist and founder of Intertwine Agency, shares her expertise on harnessing AI in public relations. She discusses the evolution of PR in the AI era and the critical need for AI literacy among communicators. Tianna provides insights on how AI can streamline press outreach, cutting weeks of work down to mere hours. She emphasizes the importance of maintaining authenticity and building a personal brand while integrating automation, all while advocating for equitable access to AI resources for marginalized communities.
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10 snips
Aug 5, 2025 • 32min

How a Doctor and Scientist Uses AI in Medical Imaging and Diagnostics

Dr. Akash Parvatikar is a computational pathologist and medical imaging scientist with a Ph.D. in Computational Biology. He discusses how AI is revolutionizing cancer diagnosis, improving accuracy through digital pathology and remote capabilities. Akash shares insights on the risks of traditional workflows and how AI mitigates them, emphasizing the importance of explainability and regulatory compliance. He also touches on the potential of AI tools like Python and NumPy in enhancing medical practices, making cancer care more accessible and efficient.

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