How I AI

How a Product Leader Builds Enterprise AI Agents

Feb 3, 2026
Anuj Jain, Head of Product at Nurix.ai and seasoned builder of enterprise AI products, discusses shipping real-world conversational and voice agents. He talks about why context engineering beats model hype. He explores how AI reshapes work in India and globally. He describes using voice agents for thinking and leadership. He outlines practical steps for deploying reliable, trustable enterprise AI systems.
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INSIGHT

Context Beats Model Choice

  • Enterprise AI must be deeply context-aware to be reliable and useful.
  • Context engineering matters more than model choice for real-world enterprise agents.
ANECDOTE

From Sprinklr To Nurix

  • Anuj transitioned from software engineering to product after business school and led Sprinklr's AI layer in 2017.
  • He now builds voice agents at Nurix for customer support, sales, and recruitment.
INSIGHT

ChatGPT Changed User Behavior

  • ChatGPT marked a major shift from research demos to practical, widely used tools.
  • User behavior changed: people increasingly use chat assistants instead of traditional search.
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